Otros libros que te pueden interesar

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  Crisis Compass - How to...

  Michele Ehrhart

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  Crisis doesn’t care about your schedule, your resources, or your comfort. When disaster strikes, will you react—or will you lead? In Crisis Compass, veteran crisis communication strategist Michele Ehrhart delivers a no-nonsense guide to mastering high-stakes situations.

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  The Bitcoin King Had No Clothes

  Mark Simmons, Satoshi Nakamoto,...

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  "The Bitcoin King Had No Clothes" is a thrilling and educational story for kids that teaches them the importance of being wise with their money. Join a brave little boy as he takes on the mighty Bitcoin King and exposes the truth behind his currency. With colorful illustrations and an easy-to-follow storyline, this book is sure to capture the imagination of young readers and leave a lasting impression on them. It's a must-read for kids who want to learn about money and investing, and the power of truth and courage. Get your copy today and discover the tale of the little boy who saved the kingdom from financial ruin!

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  The Brand Benefits Playbook -...

  PhD Debbie J. MacInnis, PhD...

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  Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. 
   
   
   
  Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help listeners understand, and transition to, a benefits-based model. 
   
   
   
  This focus on customer benefits will teach organizations what market they are in (or could be operating in); how customers perceive their brand (and that of their competitors) in terms of benefits; the most effective way to segment a market and position a brand in terms of benefits; how to deliver benefits throughout the customer journey; and how a focus on benefits facilitates growth. 
   
   
   
  Evidence-based, integrated, and simple, this innovative approach can be applied to all markets—and ensures that any brand can deliver the benefits its customers truly want.

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  Billion Dollar Bullseye - Scale...

  Jonathan Cronstedt

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  Scale your company and prepare it for exit with the Billion Dollar Bullseye formula, inspired by Jonathan “JCron” Cronstedt's remarkable two-billion-dollar valuation journey as the president of Kajabi. 
  As a visionary entrepreneur, JCron shares his invaluable insights and strategies for scaling businesses to unprecedented heights and how to navigate the resulting options intentionally. Whether you're a seasoned entrepreneur or an aspiring business owner dreaming of your own billion-dollar bullseye, this book provides the blueprint for achieving your goals. 
  You’ll learn . . .How the seven Billion-Dollar Bullseye Principles empower you to scale as big and as fast as you desire: Purpose, Profit, Product, Prestige, Promotion, Persuasion, and PeopleHow to achieve rapid growth strategically with actionable tactics from real-world experiences and expert insights that guide you through the complexities of scaling and exiting with confidence and successHow to avoid common pitfalls by sidestepping the top mistakes and challenges faced by entrepreneurs (including JCron), ensuring a smoother path to successHow to equip yourself for continued learning, growth, and success with a curated reading list to expand your knowledge and refine your entrepreneurial skills 
  With the principles that make up the seven rings of the Billion Dollar Bullseye, it is possible to scale as big as you want, as fast as you want, and exit (if you want) on your terms. Unlock your potential, defy the odds, and make a fortune while reshaping the narrative of entrepreneurship.

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  Win Hearts Build Legacy Make...

  Sachin Naha

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  Embark on a transformative journey with "Win Hearts, Build Legacy, Make Millions: Your Guide to Grand Slam Offers," unlocking the secrets to crafting deals that deeply resonate with your audience's desires. Beyond a mere money-making guide, this book is a blueprint for constructing a lasting legacy. In this audio book author serves as your guide through a captivating exploration of the "Grand Slam Offer," a revolutionary business approach surpassing traditional sales tactics. 
  Within the chapters, discover the art of showcasing transformation, not just product features. The Life Upgrade Formula illuminates the path, turning ordinary offerings into life-altering experiences. Strategically stack value with the Power-Packed Offer, creating an irresistible abundance. "Stack the Value: A Strategic Roadmap" encapsulates the book's strategy, revealing secrets to bundle your offer with extras, turning each purchase into a steal. 
  However, this journey extends beyond business strategies. It's about understanding your audience's pain points, empathizing with their challenges, and tailoring solutions for sustainable growth. Each chapter advances ethical marketing, with "Guarantees Build Trust" highlighting the power of assurances that eliminate risk and demonstrate unwavering belief in your solution. 
  In conclusion, "Win Hearts, Build Legacy, Make Millions" signifies more than a book; it signifies a paradigm shift. It invites you to transform your business by discarding sales tricks and embracing genuine value and impact. Ready to swing for the fences? Step onto the field and let the Grand Slam Offer reshape not only your bottom line but also the lives of those you serve. As the saying goes, "Your legacy is defined by the lasting impact you make on the lives of others." This book is your guide to leaving a legacy beyond profits, one built on positive change, community building, and a lasting imprint on the world.

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  Financial Literacy For All -...

  John Hope Bryant

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  Former vice-chairman of the U.S. President's Advisory Council on Financial Literacy, John Hope Bryant, delivers an accessible and powerful resource for everyday Americans seeking to build a strong financial foundation. This book is an easy-to-follow first step toward a fulfilling financial future, helping you understand your relationship to work and money. 
   
   
   
  With an insightful foreword by Doug McMillon, president and CEO of Walmart Inc., you'll learn how to create wealth for yourself and your family, regardless of your educational or employment background, and how to establish a financial mindset that contributes to a sound future. You'll also discover the answers to tough money questions, including the actual utility of new financial inventions like cryptocurrency; how to think about exchanging your time and effort for money and the conditions under which you should agree to work; and plain-English discussions of the principles of responsible long-term investing and how it differs from speculation. 
   
   
   
  Acting as a critical pillar for those seeking to build a rock-solid financial foundation, Financial Literacy for All is a must-have book for working professionals, blue-collar workers, members of young families, and established businesspeople looking for a better, more secure future for themselves and the ones they care about.

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