Otros libros que te pueden interesar

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  Uncomfortable Inclusion - How To...

  Joe Ferreira

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  TURNING THE SHIP AROUND 
   
  Joe Ferreira specializes in spectacular turnarounds. However, none of Joe’s hard-won personal or professional successes prepared him for becoming the CEO of an organization the same week it was threatened with imminent dissolution by the United States government. Faced with a toxic legacy culture and the worst performance metrics in his industry, Joe drew upon his most momentous personal and professional life experiences—almost failing out of high school, captaining a boat through the treacherous currents of the Bermuda Triangle, letting go of micromanagement tendencies by delegating critical medical procedures—to keep a lifesaving enterprise from losing its federal certification. 
   
  A management memoir, the story of Uncomfortable Inclusion will intrigue, infuriate, and inspire leaders who are eager to turn their organizations into world leaders. As the title suggests, the book’s most engaging and enlightening takeaway is Joe’s ultimate commitment to uncomfortable inclusion, a management practice he proves is the single most important factor for success. Joe’s trials, tribulations, and ultimately sustainable triumphs as part of the journey of transforming a company from terrible to trailblazing offers encouragement to leaders on how to best invest in their company to achieve great results.

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  49 Marketing Secrets (That Work)...

  Ron Finklestein

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  True tales from marketing pros: “The heavy hitters, the shining stars, the bright lights—all here in this brilliant and enlightening book.” —Jay Conrad Levinson, multimillion-selling author of the Guerrilla Marketing series   Tailored to the small business owner who doesn’t know who to trust or what to do when it comes to marketing, this book is filled with advice from marketing professionals and business owners who have been there. They share their own experiences—and the strategies they implemented to improve their results. Discover:  9 Winning Marketing Strategies  8 Branding and Corporate Image Strategies  6 Media Strategies  3 Networking Strategies  9 Technology-Based Marketing Strategies  6 Event Strategies  8 Sales Strategies   Includes contributions from: Dr. Tony Alessandra * David Garfinkel * Bob Scheinfeld * Marsha Egan * Kathryn Seifert, PhD * Dennis Sommer * Dr. Pete Johnson * and more

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  The Big Con - Crackpot Economics...

  Jonathan Chait

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  The scam of supply-side economics is clearly and convincingly explained in “a classic of political journalism” (Michael Lewis). Jonathan Chait has written for a range of publications, from the Wall Street Journal to the Washington Post, and considers himself a moderate. But he’s convinced that American politics has been hijacked. Over the past three decades, a fringe group of economic hucksters has corrupted and perverted our nation’s policies, Chait argues, revealing in The Big Con how these canny zealots first took over the Republican Party, and then gamed the political system and the media so that once-unthinkable policies—without a shred of academic, expert, or even popular support—now drive the political agenda, regardless of which party is in power. The principle is supposedly “small government”—but as he demonstrates, the government is no smaller than it was in the days of Ronald Reagan; it’s simply more debt-ridden and beholden to wealthy elites. Why have these ideas succeeded in Washington even as the majority of the country recognizes them for the nonsense they are? How did a clique of extremists gain control of American economic policy and sell short the country’s future? And why do their outlandish ideas still determine policy despite repeated electoral setbacks? Explaining just how things work in Washington, DC, and distinguishing between short-term volatility in the “political weather” and the long-term, radical shift in the “political climate,” Chait presents a riveting drama of greed and deceit that should be read by every concerned citizen. “Chait is both very serious and seriously funny as he traces the rise of conservatism over the past thirty years.” —Michael Kinsley

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  From Deadwood to Diamonds - How...

  Stefan Kazakis

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  Tens of thousands of small business owners around Australia are running a micro business from the kitchen table or managing small teams of employees in a bigger (small) business. For many, the frustrations and struggles of business have them close to the brink and they have lost sight of their original vision of success. It's not that they don't want to succeed or get the business breakthrough that they are striving for, it's just that the skills and tools of starting a business are very different to those required to grow a business. Anybody can learn these skills; it's just that not many have ever slowed down and committed to doing so, but this is what is required to bring a business back from the edge and beyond. 
  Stefan Kazakis has run his own small businesses in multiple industries for over 20 years, and he has helped hundreds of business owners take their businesses to new heights - often from the brink or a level that was not the ideal. In this inspiring book, From Deadwood to Diamonds, he shares his practical, no-nonsense approach to turning a business around. But he doesn't hold back the brutal truth that success is about commitment and digging deep; you are required to make a consistent effort. With formulas, techniques, tools, systems and tips, Stefan shows you how to unlock the profit potential in your business to achieve real and ongoing business success. Tested and proven! 
  Stefan has earned a reputation as a leading business strategist for small business owners, many of whom he has coached to extreme profit growth, award-winning success and a greater quality of life. He is leading a community of future diamonds in business.

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  ABCs of Extraordinary Service

  Mark Sanborn

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  Exceptional customer service is no accident!  Great service providers know what to do, teach their employees how to do it and then consistently deliver. Now, you can get the world’s top customer service authors to coach you and your team into excellence.  Bring the exceptional customer service of Starbucks, Nordstrom’s or the Ritz Carlton into your organization with training from the best of the best in the customer service training and development.  You’ll learn the latest customer engagement strategies from celebrity authors Shep Hyken (The Cult of the Customer) and Mark Sanborn (Fred Factor), whose strategies and techniques will create positive relationships and long term loyalty with your customers. Have you ever had to offer great service to a really difficult customer?  Do you and your team know what to do to guarantee a positive outcome?  Learn field-tested processes in these audios complete with case studies, entertaining stories and new ways of thinking about negative people.  You’ll also learn how your choice of words can impact the future buying behavior of even your most loyal customers.  The experts in this series teach you how to avoid the common pitfalls and learn seven secrets of remarkable communication techniques that produce outstanding results.  A satisfied customer is the #1 asset for businesses of any size and now you can get the leading thought leaders and practitioners to train your team for the same price as a business lunch.Mark Sanborn, CSP and CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted authority on leadership, customer service, and turning the ordinary into the extraordinary. His book The Fred Factor has sold over 1 million copies. Leadershipgurus.net lists him as one of the top 15 leadership experts in the world today.

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  Money Making Ideas Bundle 2 in 1...

  Martin Brant, B.A. Fisher

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  Money Making Ideas Bundle, 2 in 1 Bundle: The Money Will Follow, and Money Making MachineOne of th? ways to m?k? m?n??, wh?r? you won't n??d t? ?nv??t hug? ?m?unt? of it, ?? thr?ugh th? b?gg??t r?v?l?t??n ?f this century - the ?nt?rn?t. Making money online isn't that difficult, but it does take some knowledge and the ability to put that knowledge to work. There are many different ways of making money online these days. One of the ways you can earn money online is to monetize your blog, website, and content on your other youtube channel and other social media sites. Monetization means making money out of things that people don’t usually consider money-worthy. Monetization means making money out of ordinary things, in unexpected ways. You might have done some monetizing before already without realizing it. If you have an old vinyl record collection that you sold for a good sum, you monetized the collection.This bundle will teach you different money-making methods that are proven effective and profitable. You will learn a simple and straightforward system that you can use to make money which you can also scale to as big as you want. You will learn various methods in which you can build streams of income for yourself, out of things that you never thought you could make money from.This 2 in 1 bundle includes the following audiobooks:1. The Money Will Follow: The Ultimate Guide on How to Monetize Any Industry, Discover Proven Strategies on How to Make Money Out of Anything and Set Up Profitable Income Streams2. Money Making Machine: The Ultimate Guide on Money Making Methods That Absolutely Work, Discover the Proven Ways on How to Create Your Own Money Making MachineGet the Money Making Ideas 2 in 1 Bundle today!

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