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  The Small Business Planner - The...

  Larry Wilson

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  The entrepreneur’s comprehensive companion: “Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business.” —Steve Pallen, President, R&D, E-Metrotel   What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many important questions answered in The Small Business Planner, the most comprehensive book available to assist new and established entrepreneurs in operating a successful enterprise.    Avoiding jargon, the book provides access to numerous free templates on the companion website including: Business and Marketing Plans in MS Word; Profit & Loss projections, Cash Flow projections, Start-Up Cost Analysis, and many more in MS Excel, all complete with formulas and ready to use. The companion site also includes a forum for entrepreneurs to post important questions regarding their business. The Small Business Planner provides a detailed checklist for new entrepreneurs to ensure that important tasks and processes are not overlooked. The Feasibility Analysis will let you know if your business idea will be profitable and competitive, and more than half the book is dedicated to generating revenue.    Essential Marketing topics include: Planning and Research, in which the author introduces his own easy-to-use model to create an effective message, Advertising, Choosing the Right Media, Databases, Selling Skills, and Customer Service. Finance covers: Bookkeeping Basics, Financial Statements, Setting Goals and Measuring Results, and Receivables Management. Operations topics include: Creating Effective Web Sites, Employee Relations, and Contingency Planning. Entrepreneurship can be very rewarding if the functions in all three business modules are executed properly. Now the small business owner can wear all hats effectively—and avoid making costly mistakes by using The Small Business Planner.

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  Controlling in Management

  IntroBooks Team

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  Every institution needs some functions to be performed in order to achieve the objectives according to the principles. These functions could be planning, execution or controlling. Controlling is an indispensable part of the management process as it helps an organization in achieving the goals. It is the appropriate way of judging the accuracy of standards according to which the execution of plans is done. It is imperative for the efficient use of resources and ensuring order and discipline in the organization. Controlling is a function that enhances the coordination among the employees and the managers and improves the morale and motivation of the workers. Controlling can result in improved efficiency and proper execution of plans. But there are still some problems associated with controlling such as the asymmetric information and the lack of communication. Another major issue with controlling is the measurement of and quantifying human behavior.

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  The Brass Check - A Study of...

  Upton Sinclair

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  A muckraking exposé of corruption in American journalism from the Pulitzer Prize–winning author of The Jungle Upton Sinclair dedicated his life to documenting the destructive force of unbridled capitalism. In this influential study, he takes on the effect of money and power on mass media, arguing that the newspapers, magazines, and wire services of the Progressive era formed “a class institution serving the rich and spurning the poor.”   In the early twentieth century, a “brass check” was a token purchased by brothel patrons. By drawing a comparison between journalists and prostitutes, Sinclair highlights the total control publishers such as William Randolph Hearst exerted over their empires. Reporters and editors were paid to service the financial and political interests of their bosses, even if that meant misrepresenting the facts or outright lying. Sinclair documents specific cases, including the Ludlow Massacre of 1914 and the Red Scare whipped up by Hearst’s New York Journal and other newspapers, in which major news outlets ignored the truth in favor of tabloid sensationalism.   Sinclair considered The Brass Check to be his most important and most dangerous book. Nearly a century later, his impassioned call for reform is timelier than ever.   This ebook has been authorized by the estate of Upton Sinclair.

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  Quick Confidence - Be Authentic...

  Selena Rezvani

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  In Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets On Yourself, bestselling author and renowned leadership speaker Selena Rezvani delivers an effective and eye-opening new approach to building confidence and presence for professionals. In the book, the author walks you through—and helps you leap over—the nine most common obstacles that stand in the way of building authentic confidence. She offers digestible actions, behaviors, and exercises you can use to change the way you think and the way you present yourself to others.Relying on sound, scientifically validated data, the book helps you zero in on one actionable method at a time, from making a memorable entrance to stoking confidence in those around you. You'll also find: mental, physical, and interpersonal routines that will lock in your new and confident persona for lasting change; techniques for using silence strategically and refusing to overexplain to enhance your credibility and presence; and ways to overcome the intimidation factor that goes hand-in-hand with dealing with powerful people.A hands-on playbook for professionals at all stages looking for effective confidence-building advice that goes beyond "fake it 'til you make it," Quick Confidence is a fun and rewarding journey to a renewed self-image and enhanced well-being.

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  Stress Burnout Taking Toll -...

  PBS NewsHour

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  Paul Solman examines the rising number of employees who are being asked to do more and more for less money. This report is part of Paul Solman's ongoing reporting on Making Sense of Financial News.

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  Job Launch - The ultimate...

  Romney Nelson

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  Do You Keep Missing out on Interviews or Securing a Job and Wonder WHY? 
  Job Launch is an essential guide for students and college graduates to help secure casual, part-time and full-time employment. With 5 Easy to Follow Steps, you will discover how to design a professional resume, craft a stand-out cover letter, learn valuable job interview tips and master communication and body language essentials for interviews. If you keep missing out on jobs or you’re unable to secure interviews, then this book is for you. 
  This unique student career guide has been broken down into the following 5 stages: 
  Career Guidance – What does your dream job look like? 
  Stage 1 – How to create a professional and presentable resume 
  Stage 2 – How to craft a winning cover letter that will blow the competition away 
  Stage 3 – Tips and Tactics when submitting your application 
  Stage 4 – How to prepare prior to the interview 
  Stage 5 – Excellent communication and presentation tips for interview day 
  Plus, you will have access to many more juicy tips and outstanding resume templates that are rarely shared in any other student career handbook. 
  Your future job and financial success all begin with Job Launch!

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