Otros libros que te pueden interesar

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  Bullseye Marketing - How to Grow...

  Louis Gudema

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  B2B companies with robust marketing programs typically grow 2-5 times faster than those without them. 
  In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company. 
  The first edition was named One of the Best Marketing Books of All Time by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies. 
  At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. The book provides over 100 full-color images. 
  While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies. 
  The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies.

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  The Next Dimension - How to Use...

  Tom Emrich

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  Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales 
   
   
   
  Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage "Generation AR," and move beyond traditional ads with immersive campaigns that are cocreated with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. 
   
   
   
  The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.

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  Bootstrap Empire - The Bala...

  Natalie Holloway

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  In Bootstrap Empire Natalie Holloway, cofounder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your business idea into a thriving enterprise. The book is a playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a five-way bidding war on the hit show Shark Tank. You'll also discover: 
  A comprehensive roadmap to growing your new companyHands-on techniques for bootstrapping your business, with or without funding, and strategies for demolishing common obstacles to successSpecific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum 
   
  This audiobook includes a bonus afterword not included in the print edition.

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  The Flipping Blueprint

  Victor Niles

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  The Flipping Blueprint: An Expert Guide on How You Can Build Your Wealth Through Real Estate FlippingA lot of people these days are preaching about the buying and holding method of gaining wealth with real estate. There indeed may come a time in your life or business when you’ll want to hang onto a piece of property, although you’ll only be interested in keeping certain types of property. If you’re just starting out, flipping a house may be an ideal way to get started.In this audiobook, you will learn all the ways you can flip your real estate profit so you can make the most profit. You will get tips on when you can hold onto a piece of property or when is the best time to let go and sell for maximum profit.This audiobook will cover the following topics:- Flipping Houses for Fast Real Estate Profit- Flipping Houses for Fun and Profit- Benefits of Flipping Real Estate- Choosing Your Real Estate Appraiser- Things to Avoid When Flipping Real Estate- Tips For Selling Your Home- Determine The Listing Price- Common Risks Faced by Property Flippers- And many more!If you’re looking to break into the real estate market and make big bucks, you’ll need to learn all about flipping properties and this audiobook is an excellent guide that will walk you through it. Scroll up and click “add to cart” now!

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  Who Killed Creativity? - And How...

  Jason Gallate, Andrew Grant,...

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  Who Killed Creativity? reveals what it takes for  companies, leaders, managers and individuals to build a culture of  creativity and innovation and find new solutions to current  problems. Creativity and  innovation are critical for future satisfaction and survival: in a  recent survey of 1500 CEOs, creativity was found to be the most  important quality in leadership, more important than integrity and  global thinking. And yet research shows that creativity is now  declining at an alarming rate. In this intriguing (and creative!)  book, Andrew and Gaia Grant help to reveal why creative thinking  and innovation are so important, to identify the possible reasons  for the decline of creativity in our generation, and then to  provide practical tools in creative thinking and problem  solving.   The book is organised into two  parts:  1.      Principles: The death and  resuscitation of creativity and  2.      Practice: How can we get it  back   Key features:  §  How the loss of creative confidence affects  the bottom line.  §  What are the secrets behind creative genius  and how can it can be harnessed?  §  Teaching creative thought and re-wiring the  creative brain.  §  The steps for real transformation comes from  strategic planning, innovating, communicating, and  implementing.  §  The three cogs for successful  innovation:  -           1. Individual approaches   method: 7 strategies for creative thinking  -           2. Team Actions   method: the creative walkaround  -           3. Organisation innovation   method: the innovation radar and the customer  connection

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  Smart Leaders: Unlocking...

  Lewis Thorne

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  Smart Leaders: Unlocking Potential Across Your Team 
  ⭐⭐ Simplified Guide & Explanations Included ⭐⭐ 
  Are you aspiring to advance in your career and enhance your leadership skills to inspire and empower your team?  
  Searching for a comprehensive guide that provides all the necessary elements to become an effective leader? 
  Your search ends here! 
  This audiobook serves as your definitive companion for deepening your understanding, applying your skills, and engaging in hands-on exercises. With this, you're geared for success. 
  Updated for the latest leadership strategies. 
  Key features of this enriched guide: 
  - Profound insights about unlocking your team's full potential with leadership wisdom. 
  - Detailed explanation of essential leadership concepts. 
  - Fruitful strategies for effective team management and problem-solving. 
  Our guide distinguishes itself through comprehensive coverage, which is essential for your leadership journey. Concepts aren't merely skimmed; they are delved into with precision. 
  Please note that this guide is not affiliated with any official leadership entity and is purely an independent resource for your benefit. 
  Designed with a clear structure and easy-to-understand language, our "Smart Leaders" audiobook ensures smooth transitions between topics. Say goodbye to dense jargon and welcome clear, precise, and technically accurate content. 
  So, why wait? Click the BUY NOW button, secure your guide, and begin your journey to leadership success!

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