Otros libros que te pueden interesar

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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.   Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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  Data Warehousing - Unlocking the...

  Brian Murray

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  "Data Warehousing: Unlocking the Power of Data for Strategic Insights and Informed Decisions" is a comprehensive guide to understanding and implementing Data Warehousing solutions for businesses. 
  In this book, readers will gain a thorough understanding of the key components of Data Warehousing and its architecture, as well as the process of designing and implementing a Data Warehouse. The book also covers the essential tools and technologies used in Data Warehousing, including ETL processes, Business Intelligence, and Data Mining techniques. 
  Readers will also learn about the challenges and opportunities presented by Big Data and Cloud Computing, and how they impact Data Warehousing strategies. The book provides best practices and case studies to guide readers through successful implementation and management of Data Warehousing solutions. 
  Written by an expert in the field, "Data Warehousing: Unlocking the Power of Data for Strategic Insights and Informed Decisions" is an essential resource for business professionals, data analysts, and IT managers who want to harness the power of their data to drive business success. 
   

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  Earthly Order - How Natural Laws...

  Saleem H. Ali

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  The Covid-19 pandemic has brought forth global anxiety about linkages between the environment and society at a fundamental structural level. Earthly Order: How Natural Laws Define Human Life provides an accessible exposition of the latest foundational knowledge on how natural and social systems science can inform planetary crises. Humanity has either tried to conquer or capitulate to natural order, whereas we should be seeking to understand latent structures and patterns that permeate all systems and develop an "earthly order," that is socially functional and sustainable. 
   
   
   
  Current debates in politics often present what should constitute a "world order" while scientists have wrestled with what are fundamental conditions of "natural order." Author Saleem H. Ali provides a synthesis of these debates with practical guidance for the public with a host of current examples around environmental decision-making by consumers, the government, and industry.

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  The Nature of Tomorrow - A...

  Michael Rawson

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  An examination of how Western visions of endless future growth have contributed to the global environmental crisis 
   
   
   
  For centuries, the West has produced stories about the future in which humans use advanced science and technology to transform the earth. Michael Rawson uses a wide range of works that include Francis Bacon's New Atlantis, the science fiction novels of Jules Verne, and even the speculations of think tanks like the RAND Corporation to reveal the environmental paradox at the heart of these narratives: the single-minded expectation of unlimited growth on a finite planet. 
   
   
    
  Rawson shows how these stories, which have long pervaded Western dreams about the future, have helped to enable an unprecedentedly abundant and technology-driven lifestyle for some while bringing the threat of environmental disaster to all. Adapting to ecological realities, he argues, hinges on the ability to create new visions of tomorrow that decouple growth from the idea of progress.

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  The Beaches of Scotland - A...

  Stacey McGowan Holloway

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  Scotland is renowned for its dramatic, fierce landscapes, but many people don't realise that some of the country's most exhilarating scenery rests on its coastline. The Beaches of Scotland by Stacey McGowan Holloway is a guide to over 150 hand-picked beaches around Scotland's coast, stretching from the mainland to the Outer Hebrides before sweeping north to Orkney and Shetland. These beaches offer something for everyone, from gentle sands which feel almost tropical to rugged coves which can only be accessed by kayak. 
  The selected beaches have not been chosen for purely aesthetic reasons: these locations offer some amazing opportunities for adventure. From surfing to snorkelling, kayaking, camping and cold-water swimming, this book travels from Kilmory Beach, with its views over the Paps of Jura, along single-track roads to Singing Sands on the Ardnamurchan peninsula. It takes you from Portabello on the edge of Edinburgh's bustling streets to Kervaig Beach in the far north-west, where the lucky visitor may spot seals or puffins. Experience Scotland at its wildest and most stunning at Achnahaird Bay, bask in the otherworldly sense that these remote beaches can inspire at Balnakeil, gaze in awe at the scenery you can't quite believe is real on Berneray's West Beach, or blow the cobwebs away as you wander along the sand of Dornoch in the far north-east. Whether you're after a thrilling day getting salt in your hair or a peaceful escape from responsibilities and worries, Scotland's coast has it all. 
  Featuring information on the facilities, access and activities that can be enjoyed at each beach, as well as custom mapping and stunning photography, The Beaches of Scotland is the perfect companion to your exploration of Scotland's stunning coastline.

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  Species Interactions

  Santiago Machain

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  Species Interactions is a clear, engaging introduction to how life holds together. Written for readers with no prior background, it reveals the everyday logic behind the living world—how species compete for resources, how predators and prey shape each other, and how microbes, plants, and animals form partnerships that make survival possible. This book moves from core concepts like niches, food webs, and trophic dynamics to practical views of symbiosis, microbial ecosystems, network stability, and resilience. Along the way, it shows how observation, simple experiments, and pattern recognition can turn any backyard, park, or city block into a living classroom. The result is a friendly yet rigorous guide to seeing, understanding, and caring for the connections that sustain ecosystems and our daily lives.

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