Outros livros que poderiam interessá-lo

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  A Naturally Selected...

  Charles Darwin, Alfred Russel...

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  Charles Darwin and Alfred Russel Wallace had a remarkable friendship and were the co-discoverers of the key mechanism behind evolution which was natural selection. Though they disagreed over the nature of the human mind, they admired and respected each other throughout their lives. Wallace, to his great credit and humility, always deferred to Darwin as the great architect of evolution by natural selection, even while Darwin praised Wallace for providing the most succinct explanation of how the process works in nature. This is a full record of their correspondence

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  The Monkey in the Mirror -...

  Ian Tattersall

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  An “absorbing” look at how our species evolved, from the curator of human evolution at the American Museum of Natural History (Kirkus Reviews). 
   
  What makes us so different from those other animals? How did we get this way? How do we know? And what exactly are we? These questions are what make human evolution a subject of general fascination. Ian Tattersall, one of those rare scientists who is also a graceful writer, addresses them in this delightful book. 
   
  Tattersall leads the reader around the world and into the far reaches of the past, showing what the science of human evolution is up against—from the sparsity of evidence to the pressures of religious fundamentalism. Looking with dispassion and humor at our origins, Tattersall offers a wholly new definition of what it is to be human. 
   
  “Unparalleled insight.” —Donald C. Johanson, author of Lucy: The Beginnings of Humankind

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  Bones - Inside and Out

  Roy A. Meals MD

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  Human bone is versatile and entirely unique: it repairs itself without scarring, it's lightweight but responds to stresses, and it's durable enough to survive for millennia. In Bones, orthopedic surgeon Roy A. Meals explores and extols this amazing material that both supports and records vertebrate life.Inside the body, bone proves itself the world's best building material. Meals examines the biological makeup of bones; demystifies how they grow, break, and heal; and compares the particulars of human bone to variations throughout the animal kingdom. In engaging and clear prose, he debunks familiar myths—humans don't have exactly 206 bones—and illustrates common bone diseases, like osteoporosis and arthritis, and their treatments. Along the way, he highlights the medical innovations—from the first X-rays to advanced operative techniques—that enhance our lives and introduces the giants of orthopedic surgery who developed them.With enthusiasm and humor, Meals also investigates the diverse roles bone has played in human culture throughout history. He highlights allusions to bone in religion and literature, from Adam's rib to Hamlet's skull, and uncovers its enduring presence as fossils, technological tools, and musical instruments ranging from the Tibetan thighbone kangling horn to everyday drumsticks.

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  Tap - Unlocking the Mobile Economy

  Anindya Ghose

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  Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge — a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

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  Beekeeping for Beginners - A...

  Melibeth Wilson

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  Welcome to the world of beekeeping! Whether you're looking 
  to start your own hive, or simply learn more about these 
  fascinating creatures, you've come to the right place. 
  What is Beekeeping? 
  Beekeeping, also known as apiculture, is the practice of managing 
  honey bee colonies, typically in hives, by humans. It is a form of 
  agriculture that has been practiced for centuries, and is used to 
  produce honey, beeswax, pollen, propolis, and other bee products.

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  How Charts Lie - Getting Smarter...

  Alberto Cairo

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  We've all heard that a picture is worth a thousand words, but what if we don't understand what we're looking at? Social media has made charts, infographics, and diagrams ubiquitous—and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In short, good charts make us smarter—if we know how to read them. 
  However, they can also lead us astray. Charts lie in a variety of ways—displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty—or are frequently misunderstood, such as the confusing cone of uncertainty maps shown on TV every hurricane season. To make matters worse, many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day, enabling bad actors to easily manipulate them to promote their own agendas. 
  In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories.

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