Social Media Crisis Management Handling PR Disasters Online - Social Media Crisis Management Handling PR Disasters Online

Mayfair Digital Agency

Sinopsis

In today's digital age, the significance of adeptly managing social media crises cannot be overstated. "Social Media Crisis Management: Handling PR Disasters Online" delves into the crucial art of mitigating and navigating public relations disasters in the virtual realm. This comprehensive guide underscores the pervasive influence of social media in shaping public perception and highlights the need for swift, strategic action when faced with crises.
The book unravels the intricate dynamics of online crises, offering insights into the rapid dissemination of information and its potential to snowball into full-blown reputation catastrophes. Drawing from real-world examples, it illustrates how missteps and miscommunication on social platforms can escalate into damaging controversies. From the nuances of crafting a crisis response plan to utilizing social listening tools for early detection, the book equips readers with actionable strategies to proactively manage PR challenges.
Furthermore, "Social Media Crisis Management" underscores the importance of authenticity and transparency during tumultuous times. It delves into the power of sincere apologies and corrective actions in rebuilding trust and credibility. By delving into case studies of both successful and mishandled crisis management scenarios, the book provides a rich tapestry of lessons, highlighting the dos and don'ts of handling online firestorms.
In essence, "Social Media Crisis Management: Handling PR Disasters Online" stands as an indispensable resource for businesses, public figures, and communicators in an era where a single viral tweet can redefine brands and individuals overnight. It illuminates the path to effectively weathering the storms of digital PR crises while safeguarding reputations and preserving public goodwill.

Disponible desde: 22/06/2021.

Otros libros que te pueden interesar

Bracing for the Storm - A West...

Brock Kingsley

When the skies darken and the winds pick up, what's your plan? Living in West Florida means that hurricanes are an inevitable part of life. But with the right knowledge and preparation, they don't have to be a catastrophe. Bracing for the Storm: A West Florida Hurricane Survival Guide is your all-encompassing resource, designed to help you prepare, act, and recover like a pro. Don't leave your safety to chance. Learn from the experts how to assess your risk, prepare your home, and most importantly, protect your family. This book delves deep into the science of hurricanes, breaking down complicated meteorological terms into easy-to-understand language. You'll get the inside scoop on how to read hurricane forecasts, what to expect from different categories of storms, and when it's time to hunker down or evacuate.

Did you know that preparing your home can make a significant difference in how well you fare during a storm? Our comprehensive guide walks you through home inspections, modifications, and even DIY fixes to ensure your safety. From securing windows and shutters to fortifying your roof, you'll get step-by-step instructions for making your home a fortress. Plus, we've included an emergency supplies checklist so you won't forget the essentials. Whether you're riding out the storm at home or evacuating, this book has you covered. Learn how to develop an effective evacuation plan, choose the best route, and what to pack in your evacuation kit. Special chapters focus on unique considerations for families with children, senior citizens, and pets.

Post-storm recovery can be just as challenging as the hurricane itself. You'll find invaluable advice on assessing damage safely, dealing with insurance claims, and even coping with the psychological effects of a natural disaster. Community resources and volunteer opportunities are also highlighted, empowering you to help your neighbors and rebuild stronger than ever.

Ver libro

Strength Training for Seniors:...

Scott Hamrick

Looking for some motivation to get your exercise routine back on track?
Wondering if you’re too old to have a fit, strong body?
Or do you worry that your muscles might be “too worn out” or “too fragile” for the kind of workouts you’d like to do?
If so, then keep listening…
This audiobook will motivate you to get in the best shape of your life, regardless of age. Don’t worry if you’re just starting out; we’ve covered that. If you’ve been active in fitness and strength training before – but it’s been years – we’ll get you back on track. After all, strength is one of your best friends as you age, determining whether you can safely enjoy the activities you love.
This remarkable book will start you on the path to an amazing senior life!
You will:Improve your balanceIgnite a metabolism that keeps going and going and going…Learn how to safely approach strengthening exercisesGain flexibilityImprove your ability to do chores and maintain independenceAmaze your family with your newfound fitness and vigorUnderstand how your body works – and what keeps it from being at its optimal levelsLeave behind any notion of being “too old” to be fitExplore nutritional avenues to cellular fitnessSafely improve flexibility, balance, cardio, and strength
This audiobook provides advice, strategies, and exercise descriptions in an easy-to-understand, straightforward way – all with your age and safety in mind. Let this helpful and supportive guide lead you to a strong, balanced, healthy senior life!
Good listening, and good luck in your journey to strength and independence in these wonderful golden years!

Ver libro

Chiropractics - The Art and...

Kevin Thorley

The evolution of chiropractic practices reflects a broader trend towards integrating alternative and complementary therapies into mainstream healthcare, emphasizing a more holistic and patient-centered approach. 
Evidence-based practice (EBP) in healthcare, including chiropractic care, involves integrating the best available research evidence with clinical expertise and patient preferences to make informed decisions about patient care. This approach aims to ensure that treatments and interventions are effective, safe, and tailored to individual patient needs. 
  
EBP relies on three main components: the best available research evidence, clinical expertise, and patient preferences and values. The best available research evidence refers to high-quality, peer-reviewed studies and clinical trials that provide reliable data on the effectiveness and safety of various treatments and interventions. Systematic reviews and meta-analyses are particularly valuable as they synthesize findings from multiple studies, offering a comprehensive overview of the evidence. 
  
Clinical expertise encompasses the knowledge and skills of healthcare professionals in interpreting research evidence and applying it to individual patient cases. It involves understanding the nuances of different conditions, recognizing which treatments are most appropriate, and adapting interventions based on patient responses.

Ver libro

The AI Dilemma - 7 Principles...

Art Kleiner, Juliette Powell,...

The misuse of AI has led to wrongful arrests, denial of medical care, even genocide-this book offers 7 powerful principles that business can use now to end the harm.

AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples.
Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to any observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced.
The final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in software development can bring problems to light without fear of reprisal.
Powell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.

Ver libro

Rethinking Intelligence - A...

Rina Bliss

A genetics expert and professor challenges our understanding of intelligence, explaining what it truly means to be “smart,” why conventional assessments are misleading, and what everyone can do to optimize their potential.
Growing up in middle-class suburban Los Angeles in the 1980s, Rina Bliss saw intelligence as her ticket out. Like height and stature, intelligence was said to run in families. The prevailing idea was that mental capacity was determined by our DNA and could be measured; a simple IQ test could predict a child’s future.
Yet, once Dr. Bliss looked closer, first as a student, then as a scientist, and later as a mom of identical twins who share a genome, she began to challenge conventional wisdom about innate intelligence. In Rethinking Intelligence, she shares her findings, drawing on cutting-edge scientific research to offer a new model for how we understand, define, and assess intelligence, using a measurement that is far more flexible and expansive.
Intelligence has little to do with standardized test results or other conventional measures of intellect, Dr. Bliss argues. Intelligence is a process, a journey defined by change that cannot be scored or taken away. Intelligence is influenced by our surroundings in ways that are often overlooked—more than Baby Mozart or flash cards or superfoods, factors like stress, connection, and play actually sculpt young minds.
In Rethinking Intelligence, Dr. Bliss shares insights from the burgeoning science of epigenetics to help us harness our environments to empower our minds. If we truly want to nurture potential, we must eliminate toxic stress so that our genes can work optimally, in harmony with our environment. Dr. Bliss offers successful strategies we can use as individuals and a society, including embracing a growth mindset, prioritizing connection, becoming more mindful, and reforming systemic issues—poverty, racism, the lack of quality early childhood education—that have a negative and lasting neurobiological impact.
Joining acclaimed works by Carol Dweck, Amy Cuddy, and James Clear, Rethinking Intelligence reframes human behavior and intellect, offering a new perspective for understanding ourselves and our children, and the practical tools necessary to thrive.

Ver libro

Holy Quran Healing Untuk...

Jannah Firdaus Mediapro

Audiobook Holy Quran Healing Untuk Menghilangkan Kesedihan Hati Yang Mendalam (Deep Sadness) Serta Meningkatkan Kesehatan Mental Spiritual Versi Bahasa Inggris Bersumberkan Dari Kitab Suci Al-Quran Serta Al-Hadist Nabi Muhammad SAW.Allah SWT (God) has revealed The Holy Quran as a guide for mankind and jinn race (demon) until the end of time, giving us a guide to help us through hardship, depression and deep sadness.Some surahs and verse from The Holy Quran are valuable reading during depression and anxiety, as their meanings and messages can help alleviate stress and depression, plus improve our mental health and spiritual health healing insha Allah (If God Willing).

Ver libro