Otros libros que te pueden interesar

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  Cpa Martketing - Get a smooth...

  Jeff Walker

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  Tired Of Paying For Clicks That NEVER Seem To Convert? DiscoverThe Six Easy Steps To CPA Marketing That Can Put Thousands Of Dollars Into Your Pocket Each Month!
  
  PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is 'Pay Per Click' advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views.
  
  For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment).
  
  This is even more true if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for 'Cost Per Action' or 'Cost Per Acquisition' and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment.
  
  Well, in reality you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win.
  
  CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning.
  
  And if that's your plan, then you've come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing...
  
  Below are some of the information that you are about to learn:
  
  * The Basics of CPA Marketing
  * CPA Versus Other Forms of Marketing – Who is PPC For?
  * Choosing the Right CPA Network
  * Which Platform Should You Use?
  * Top Tips for Effective CPA Ads
  * The Importance of Tracking
  * Creating a Landing Page
  * How to Make Money With CPA
  * The CPA Success Formula

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  The 6 Types of Working Genius -...

  Patrick M. Lencioni

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  New York Times best-selling author Patrick Lencioni unveils a truly groundbreaking new model that will change the way we think about work and teams forever. 
   
  The 6 Types of Working Genius is the fastest way to help people identify the type of work that brings them joy and energy—and avoid work that leads to frustration and burnout. 
   
  Beyond the personal discovery and instant relief that the Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment. 
   
  In classic Lencioni fashion, Pat brings his model to life in a page-turning fable that is as relatable as it is compelling. He tells the story of Bull Brooks, an entrepreneur, husband, and father, who sets out to solve his own frustration at  
  work and stumbles into a new way of thinking that changes the way he sees his work, his team, and even his marriage. 
   
  What sets this book—and the model behind it—apart from other tools and assessments is the speed at which it can be understood and applied, and the relevance it has to every kind of work in life, from running a company to launching a product to managing a family.

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  Future Tense - Reflections on My...

  Tony Leon

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  ‘From the vantage point of years in active politics, Tony Leon provides a lucid analytical balance sheet of SA Ltd 2021. Eschewing political correctness, Leon tells it as he sees it.’ – Judge Dennis Davis 
    
  ‘Anyone who wants to understand South Africa today – a country so beautiful, yet so broken – simply has to read this book.’ - Niall Ferguson, author of The Ascent of Money 
  In his riveting new book, Future Tense, Tony Leon captures and analyses recent South African history, with a focus on the squandered and corrupted years of the past decade. With unique access and penetrating insight, Leon presents a portrait of today’s South Africa and prospects for its future, based on his political involvement over thirty years with the key power players: Cyril Ramaphosa, Jacob Zuma, Thabo Mbeki, Nelson Mandela and FW de Klerk. His close-up and personal view of these presidents and their history-making, and many encounters in the wider world, adds vivid colour of a country and planet in upheaval. 
    
  Written during the first coronavirus lockdown, Future Tense examines the surge of the disease and the response, both of which have crashed the economy and its future prospects. 
    
  As the founding leader of the Democratic Alliance, Leon also provides an insider view for the first time of the power struggles within that party, which saw the exit of its first black leader in 2019. 
    
  There is every reason to fear for the future of South Africa but, as Leon argues, ‘the hope for a better country remains an improbable, but not an impossible, dream’.

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  INVESTING FOR FREEDOM - Building...

  Lars Dyrendahl

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  An easy to follow guide that will help you to create REAL income through real estate investing! 
  Create a passive income through investing in real estate. Learn how to find properties with good longterm possibilites. Learn to negotiate and make sure that every deal you make is a good one. Learn about how to rehab a property, how to deal with tenants and how to maximize your return on investment. Learn how to create passive invome and then keep that money coming for years! 
  This book contains all the tools and technique you need to be a successful rental property investor! 
  Read stories about real life deals, see the numbers of real life deals and learn everything you need to know about how to buy your first rental property!

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  Collaborative Intelligence - CQ...

  Vasu Thevan Gengadharan

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  Collaborative Intelligence is inevitably the next evolution of the Human. It is a functional presence of life through people, manifesting various capabilities as responses to survive or succeed in a particular environment, as individuals/groups/organizations. It is the intelligence to synergize the unique powers placed in individuals. This fact will be acknowledged to be true upon reading, completing and understanding the book to its detail. We have been living our lives placing a heavy demand on our individual intelligence to achieve many things, and have been squeezing it out for results that is beyond its scope.  
  Teamwork and team spirit are acknowledged globally as the foundation for organisational success. There is a sort of underground “life wire” that ignites team spirit and teamwork in a team, besides coordinated skills and attitude of the team members. This book is attempting to reveal that special understanding. Hope the readers are sufficiently alert to discover it. It is simple but may look abstract for this complex mind; however, one can blissfully sense it upon effective contemplation. Shifting from an individualized mind set (singular) to a universal one (plural), shifts behavioural tendencies, competencies, and sensitivities completely. When every member in a group (family/team/organisation/society, etc.) moves from pursuing individual happiness to universal happiness, that group functions more intelligently towards achieving its wellbeing and success goals. This is the next evolution of consciousness in mankind. 
  Your journey through this book is going to be very interesting and very elevating. Your patience, as you go through this book will connect the dots and cause a paradigm shift. You will never be the same when the shift happens.

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  The Seven Deadly Stupidities -...

  George Pillari, Guy Kawasaki

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  “It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.” ~Warren Buffet 
  Crisis manager George Pillari takes the reader through a series of real-life case studies to show us that decision making in tense situations is a skill to be learned and perfected. Different from most business books that talk about recipes for success (improve your habits, be more productive, etc.), Stupidities highlights what you need to avoid in order to be successful. 
  In his foreword to the book, Guy Kawasaki sums it up: 
  “80% of success is avoiding stupidity.” 
  We learn from the success and failures of Elon Musk, Peter Thiel, Oprah Winfrey, Elizabeth Holmes, Google X, JP Morgan, the New York Yankees, the Titan Sub, Thomas Edison, Taylor Swift, and others. 
  The Seven Deadly Stupidities: 
  Going for the Moonshot 
  Surrendering to FOMO 
  Relying on Family and Friends 
  Being Blinded by the Upside 
  Trusting the Media 
  Using Quick and Dirty Thinking 
  Neglecting to Measure Twice 
  There is the amazing story of Soviet General Petrov, who avoided all seven of the stupidities and prevented a global thermonuclear war. 
  The chapter-by-chapter format lets the reader thumb through and pick the order to read the book. The summary of each stupidity includes lessons learned and advice on how to avoid the stupidity and “be smarter.” 
  We are twice as likely to respond to negative events than positive ones. Pillari uses this behavioral sciences insight to guide the reader through how to learn from the failures of others and become a better decision-maker.

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