Otros libros que te pueden interesar

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  Loved - How to Rethink Marketing...

  Martina Lauchengco

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  The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood.  It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision. 
   
    
   
  The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.

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  Give to Get to Give - Using...

  Randy Dorcey

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  Have you ever been told to do something crazy like “pulling your pants down and sliding on ice?” Do you know why you should always “name your cows?” What is the importance of “eggs, big macs, and whoppers?” In Give to Get to Give, Dorcey uses his trademark humor and decades in the financial planning to help readers understand some of the timeliest truths on investing.One of these truths is Dorcey’s steadfast belief that active investing always trumps passive investing. Going against the advice of many financial advisors, Dorcey pushes back on the idea that investors should always “wait it out” and ride the wave of every financial downturn. As he points out, many times people simply do not have the time to do so. Instead, he encourages investors to engage in the process and know where their investment is going and work with someone who takes an active interest their financial future.Dr. Randolph Dorcey’s advice comes from decades in the financial industry. He knows what he is talking about and doesn’t couch his statements behind a lot of technological jargon. Instead, he says what he means in a way that connects with everyday people.

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  Information Economics - Big...

  Daniel Shore

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  In information economics, the focus is on understanding how the distribution, availability, and quality of information impact economic behavior and outcomes. Here are some key concepts to expand on: 
    
  1. Asymmetric Information: This occurs when one party in a transaction has more or better information than the other. For example, in a used car market, the seller typically has more information about the car's condition than the buyer. 
    
  2. Adverse Selection: Arises when one party in a transaction has more information than the other before the transaction occurs. This can lead to market failure, as the party with less information may make decisions based on incomplete or inaccurate information. 
    
  3. Moral Hazard: Occurs when one party changes their behavior after entering into a transaction because they know the other party cannot observe or monitor their actions. For instance, an insured person might take more risks if they know their insurance company will bear the cost of any resulting losses. 
    
  4. Signaling and Screening: These are strategies used by parties to convey or acquire information in the presence of asymmetric information. Signaling refers to actions taken by one party to reveal information about themselves, while screening involves efforts by another party to gather information about the first party. 
  Find it more concepts and theories by getting this book!

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  Storing Up Profits - Capitalize...

  Paul Moore

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  Are you tired of overpaying for single and multifamily properties in an overheated market? Investing in self-storage is an overlooked alternative that can accelerate your income and compound your wealth! 
  With the popularity of real estate investing causing an unprecedented stampede to the housing market, smart investors are now turning to self-storage. There are more than 54,000 self-storage facilities in the United States—equivalent to the total number of Starbucks, McDonald’s, and Subway restaurants combined—and a large percentage of these can be profitably upgraded to operate or sell. 
  In this comprehensive overview, self-storage fund manager Paul Moore will teach you how to profitably acquire, operate, and sell storage unit facilities of all sizes. Get in front of your competition while you can—and build a multigenerational income machine! 
  Inside you'll learn:How to make the jump from residential or multifamily investing to commercial self-storageThe little-known strategy used by operators to generate over 40 percent annual returnsTen surprising tax benefits for commercial self-storage investors—and why many investors pay zero taxesHow to locate a mom-and-pop self-storage asset in the path of growthHow to succeed in self-storage without quitting your day job or abandoning your retirementFour powerful strategies to build a self-storage empireAnd much more!

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  Effective Communication at Work...

  50 50minutes

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  Ready to take your career to the next level? Find out everything you need to know about effective communication at work with this practical guide.Do you struggle to develop relationships or make yourself heard at work? There is a good chance that this is down to a lack of communication, an extremely important yet often overlooked professional skill. Gone are the days of struggling to assert yourself or build relationships with colleagues; this guide will give you all the information you need to reap the rewards of effective communication!In 50 minutes you will be able to:• Learn how to communicate effectively in the workplace, leading to stronger relationships and a happier team• Interpret body language and other nonverbal communication such as facial expressions, gestures and nervous habits• Discover the three ego-states and how they affect your ability to communicate, as well as how to use them to improve your communicationABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

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  Ultimate AI Income Mastery -...

  Tommy Crawford

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  Make Money While You Sleep Using ChatGPT, AI Automation & Billionaire Business Strategies 
  Are you ready to unlock the future of wealth creation—without burnout, without experience, and without trading time for money? 
  In this groundbreaking guide, you'll discover how to harness the power of AI tools like ChatGPT, cutting-edge automation systems, and elite business strategies used by billionaires to build passive income streams that work while you sleep. 
  Whether you're a complete beginner or a seasoned entrepreneur, this book gives you the blueprint to monetize AI, automate your hustle, and scale your income globally. 
  🚀 What You’ll Learn Inside:How to Use ChatGPT to Create Income-Generating Assets (even if you’ve never used AI before)Plug-and-Play Automation Systems that run your business 24/7Billionaire Business Tactics simplified for everyday useZero-Burnout Productivity Hacks to maximize results with minimal effortCrypto, E-commerce, Freelancing & Digital Products powered by AIReal Case Studies and step-by-step walkthroughs to get you earning fastAspiring entrepreneursSide hustlersDigital nomadsAnyone tired of the 9-to-5 grind 
  Your future is automated. Your income is unlimited. Your time is yours again. Start your journey to AI-powered financial freedom today. 
  👉 Scroll up and click Buy Now to master the art of making money while you sleep.

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