Outros livros que poderiam interessá-lo

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  When Not If - A CEO’s Guide to...

  Jeff Martinovich, John Kador

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  Jeff Martinovich founded MICG Investment Management, a billion-dollar firm. Twenty years later, adversity came when he faced federal indictment. Rejecting three plea deals, believing in his innocence, he went to trial. He was convicted and sentenced to 14 years in prison, losing his career, reputation, family, homes, assets, and freedom. While serving 7 years, Jeff studied federal law and twice reversed the trial court's decisions. Two U.S. District Court Judges were removed from his case, and in May 2020 he was released. When Not If distills leadership built upon Jeff's 30 years of athletic, military, and entrepreneurial experience, and wisdom grown from his struggles. Leaders face varying circumstances, but Jeff's toolkit of proven practices, behaviors and takeaways prepares anyone to survive and thrive through crisis. With disciplined storytelling, he shows that adversity doesn't have to spell the end, but a bold new beginning. This gripping, inspiring story of resilience interweaves actionable lessons. The book's value proposition: adversity is inevitable, it's not if but when. How a leader responds impacts their job, reputation, finances and liberty. When Not If readies leaders for challenges to their leadership, no matter the form adversity takes.

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  Impossible to Ignore - Creating...

  Carmen Simon

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  A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science
  
   
  Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
  
   
  Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.

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  Y-Size Your Business - How Gen Y...

  Jason Ryan Dorsey

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  In a tough economy, attracting and retaining talent can make all  the difference in a companys survival, but cutting costs is  equally as important. The solution to both is Gen Y  employees.  This demographic creates value and profit because  18 to 32-year-olds are the least expensive to employ, or  cheap to keep. They are also difficult to keep,  however, as their unique employment priorities differ greatly from  those of their older employers.   In order to remain competitive, businesses must bridge this  generation gap. In Y-Size Your Business, Jason Ryan Dorsey,  himself a member of Gen Y, presents his frontline-tested Y-Size  process, proven best practices for employing his generation.  By implementing Jasons 100 cost-effective, ready-to-use  strategies that can deliver results in as little as two weeks,  businesses of all sizes and industries will effectively attract the  most talented Gen Y employees and unlock their on-the-job  performance, creativity, and loyalty. Each chapter features  hilarious and outrageous true stories that highlight the range of  experiences employers in industries from fast food to high tech are  having with their Gen Y employees, and easy-to-digest generational  comparisons enable the reader to understand Gen Ys mindset  in the context of his or her own generation.

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  Stories That F*cking Matter -...

  Garrett McClure, Steven LeVine

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  A well-crafted story has the power to literally mold reality, win over hearts and change minds! 
  But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story? 
  In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. 
  This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. 
  Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses. 
  Inside:The 3 pillars of the Stories That F*cking Matter™ model of epic storytellingHow business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ modelWhy you should not be afraid to show your vulnerability — find out how to do it the right wayHow to quickly grab your slice of the audience’s attention in today’s ‘attention economy”The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposureThe step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your businessAdvanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve 
  Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.

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  Summary of John Warrillow’s...

  Falcon Press

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  Buy now to get the main key ideas from John Warrillow’s Built To Sell 
    
  What’s the best way to build a successful company that can run without its owner? And what’s the best way to share that information? John Warrillow created a theoretical story packed with information based on years of experience with business owners and the advice he received from his mentors. In Built to Sell (2011), Alex Stapleton, a fictional business owner, seeks the help of Ted Gorden, an imaginary entrepreneur. Using Ted’s wise advice, Alex goes through the process of turning his company from a worthless one into a $5 million business. Warrillow makes sure that his points are clear by including a more traditional step-by-step guide at the end of the book as well.

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  The Business of Coaching with...

  Schelli Whitehouse

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  The Business of Coaching with Horses is the definitive business guide for equine-assisted professionals to reach more clients so they can feed their horses and change the world!Horse coaching and therapy benefits are unique and sometimes ‘mysterious’. In The Business of Coaching with Horses, Equine Alchemy Certified Coach and Facilitator Schelli Whitehouse illustrates exactly what it takes to experience balance, abundance, and a sustainable equine-assisted coaching practice. Schelli’s own life journey and work with horses has become an integrated celebration of purpose and prosperity as she works to see equine-assisted coaching and therapy become a valuable ‘go-to’ modality for personal and professional transformation—as popular as yoga and Starbucks!Through colorful personal stories, client case studies, and advice from industry experts, The Business of Coaching with Horses guides equine-assisted practitioners through 7 essential skills for building a thriving business with horsepower. Complete with an online companion workbook, Schelli helps readers establish and build upon their own foundation of personal core principles and unique expertise in order to provide value, structure, and transformation for their ideal clients. Part business branding, part money mindset mastery, and part service design, The Business of Coaching with Horses is a loving kick-in-the-pants and a journey to the heart of success for any Horse and Soul Business.

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