Junte-se a nós em uma viagem ao mundo dos livros!
Adicionar este livro à prateleira
Grey
Deixe um novo comentário Default profile 50px
Grey
Assine para ler o livro completo ou leia as primeiras páginas de graça!
All characters reduced
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing - From Mad-Man to Math-Man Marketing - cover

Nos desculpe! A editora ou autor removeu este livro do nosso catálogo. Mas não se preocupe, você ainda tem mais de 500.000 livros para escolher para seguir sua leitura!

Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing - From Mad-Man to Math-Man Marketing

Mathias Elsässer

Editora: ibidem

  • 0
  • 0
  • 0

Sinopse

Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
Disponível desde: 22/03/2022.
Comprimento de impressão: 220 páginas.

Outros livros que poderiam interessá-lo

  • Side Hustles That Don’t Suck Your Soul - cover

    Side Hustles That Don’t Suck...

    Marcus Reed

    • 0
    • 0
    • 0
    Side Hustles That Don’t Suck Your Soul is a practical guide for builders, creatives, and professionals who want to earn more without burning out. In under fifteen minutes, you’ll learn how to choose side hustles that compound your skills, protect your energy, and build time leverage. No fluff, no fantasy — just “passive-ish” systems that grow while you rest. From micro-products to automation and client workflows, this audio helps you turn your spare hours into freedom, not exhaustion.
    Ver livro
  • Uncopyable Sales Secrets - How to Create an Unfair Advantage and Outsell Your Competition - cover

    Uncopyable Sales Secrets - How...

    Kay Miller

    • 0
    • 0
    • 0
    Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base. Sales success isn’t the result of being good at selling a product or service. It comes from being good at selling yourself. That’s right—you, not your product or service, are the most valuable asset to the customer. To become a master salesperson, you have to make the relationship with the buyer uniquely valuable. You have to make yourself invaluable and irreplaceable. In short, you have to make yourself and the partnership you’re pitching uncopyable. Learn how to reach buyers before your competition—and become their personal and professional ally—in this breakthrough audiobook on high-performance selling. Kay Miller, a powerhouse sales guru who began her career as one of the first women hired by an industry leader in hardware, and went on to become the number one muffler salesperson in the world, shares the proven principles responsible for her sales success. Kay calls it the Uncopyable Sales Strategy, and it involves:Creating a win-win outlook for both you and your customers.Stepping beyond fear to consistently expand your comfort zone.Getting in the door by making an uncopyable first impression.Trading negotiation and persuasion for mutually profitable relationship-building.Leveraging multiple contact platforms to maximize communication effectiveness.Securing the order by asking the right questions, listening, and following up. 
    Uncopyable Sales Secrets equips you with the techniques you need to enhance your prospecting skills, make more sales, grow your network, and become a top earner in your organization. Your customers will see you not only as delivering a superior product or service, but also as part of a high-value relationship they simply cannot get anywhere else.
    Ver livro
  • Transform Your Mind: Secrets to Unleashing Your Inner Strength - "Elevate your mindset with dynamic audio insights designed to unleash your true inner power!" - cover

    Transform Your Mind: Secrets to...

    Lucian Arden

    • 0
    • 0
    • 0
    Transform Your Mind: Secrets to Unleashing Your Inner Strength 
    ⭐⭐ Simplified Guide & Explanations Included ⭐⭐ 
    Are you eager to advance in your career and solidify your knowledge to effectively harness your mental potential for transformative life changes? 
    Looking for a comprehensive resource that encompasses everything you need for your journey? 
    Your search ends here! 
    This guide is your ultimate companion for enhancing understanding, applying your skills, and engaging in practical exercises. With this tool, you are set for success. 
    Updated for the latest guidance on personal transformation. 
    Key features of this enriched guide: 
    - In-depth insights into mastering your mental potential for life-changing transformations 
    - Comprehensive explanations of strategies for personal growth 
    - Effective techniques for preparing and overcoming challenges 
    Our guide stands out with its thorough coverage, which is vital for your personal success. Concepts are explored in detail, ensuring a deep understanding rather than superficial knowledge. 
    Crafted with clear organization and accessible language, our guide guarantees smooth transitions between topics. Bid farewell to complex jargon and embrace clear, concise, and technically accurate content. 
    So, why wait? Click the BUY NOW button, secure your guide, and embark on your journey to mastering your mental potential for transformative life changes! 
    Transform Your Mind: Secrets to Unleashing Your Inner Strength invites you to discover the keys to unlocking your fullest potential!
    Ver livro
  • The European Union - Unity and Challenges - cover

    The European Union - Unity and...

    Nova Ashford

    • 0
    • 0
    • 0
    The formation of the European Union (EU) is the result of decades of political, economic, and social evolution, shaped by the aftermath of two World Wars and the desire for long-lasting peace and prosperity in Europe. The idea of a united Europe emerged from the devastation of the Second World War, with leaders recognizing that unity among European nations could prevent future conflicts and create a foundation for collective economic growth. 
    The origins of European integration can be traced back to the 1950s, following the end of World War II. The primary motivation was the need to secure peace and ensure stability in a continent scarred by war. The first major step in the process was the creation of the European Coal and Steel Community (ECSC) in 1951. The ECSC, established by the six founding members—Belgium, France, Italy, Luxembourg, the Netherlands, and West Germany—was a pioneering effort in economic cooperation. By pooling coal and steel production, the ECSC aimed to make war between these countries materially impossible, as it would require the cooperation of nations whose economies were intertwined. 
    The next pivotal moment came in 1957, with the signing of the Treaty of Rome, which established the European Economic Community (EEC). The Treaty of Rome sought to deepen economic cooperation and foster a common market, removing trade barriers, creating a customs union, and enabling the free movement of goods, services, capital, and people. This was a significant step towards realizing the vision of a unified Europe.
    Ver livro
  • Driving the Career Highway - 20 Road Signs You Can't Afford to Miss - cover

    Driving the Career Highway - 20...

    Janice Reals Ellig

    • 0
    • 0
    • 0
    As leaders of prestigious executive search firms and organizational consulting firms, Janice Reals Ellig and William J. Morin have decades of experience working with people who failed to see the signs of trouble in their careers-or to read them right. These two experts have distilled the twenty most compelling problems and situations that can cause a person to detour, stall, get lost, or crash and burn on their career highway. 
    Accompanying exercises are included in the audiobook companion PDF download. 
    "Career changes are a fact of life in today's world, and they will accelerate tomorrow. Knowing how best to compete is critical for people from 30 to 70. Reals Ellig and Morin give you the tools to make your next job yours . . . Read it cover to cover-then read it again." -Jon A. Boscia, Chairman & CEO, Lincoln Financial Group 
    "I wish I had had the opportunity to read a book like Driving the Career Highway when I was starting my career.  The 'warning signs' would have saved me hitting several 'bumps' in my career road. Very useful read!"  -Susan Whiting, CEO, Nielsen Media 
    "This book is unique in that it provides insightful and useful help for those faced with or considering mid career change. Packed with pragmatic advice as well as tremendous tools to assist in doing a self assessment and planning career changes. In this rapidly changing world with constantly changing organizations, almost everyone will at some time need to read this book." -David A. Nadler, PhD. Vice Chairman, Marsh & McLennan Companies, Inc. 
    "As we manage to get through the traffic every day it has become second nature to us to watch for signals and road signs. Why would that be any different as we are trying to manage our careers?" -Ulrike Hildebrand  General Manager, Human Resources  Mercedes-Benz USA 
    "Janice Reals Ellig and Bill Morin have done it again.  For anyone whose career could use an overhaul-or even just a tune-up-Driving the Career Highway is a must-read.  Loaded with fresh insights and practical, down-to-earth wisdom, it's an indispensable guidebook for navigating the murky terrain of corporate success today."  - Fortune Magazine's expert career columnist Ms. Anne Fisher ("Ask Annie"), Career columnist, CNNmoney.com 
    "Organizations have changed and as a result so have careers.  This is a valuable road map of the new career highways." -Professor Edward E. Lawler, III, Marshall School of Business, University of Southern California and Author of Built to Change 
    "The prospect of a job search change or a career change can be a frightening experience, especially for those in mid-career.  Reals Ellig and Morin provide simple and straight forward tips for how to make career transitions more manageable and successful." -Charles Tharp, Ph.D., Professor Human Resource Management, Rutgers University 
    "When career change occurs-especially when it's not of our choosing-even the smartest and most successful of us struggle with how to cope and survive. Reals Ellig and Morin offer professionals specific, practical ways to manage their careers through what are often very frightening periods." -Johnny C. Taylor, Jr., J.D., SPHR Sr. Vice President, Human Resources IAC/InterActiveCorp 
    "A practical guidebook for almost any point on the career highway. It's the next best thing to a personal coaching session with Bill or Janice. Share it with your coach/mentor and get ready to hit the accelerator !" -Diane Gulyas, Group Vice President Dupont 
    "This is an inspirational and optimistic book because it gives the reader a clear road-map on how to self-manage a career." -Mike Critelli, Chairman & CEO, Pitney Bowes   "Bill and Janice provide an indispensable map for reaching your career dream destination." -Peter Thedinga, Bank of America
    Ver livro
  • The Art of Excellent Products - Enchanting Customers with Premium Brand Experiences - cover

    The Art of Excellent Products -...

    Riccardo Illy

    • 0
    • 0
    • 0
    Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.   
    While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, until now. 
    Businessman Riccard Illy details personal experiences using these Italian business standards to run his family’s world-renowned coffee company for generations. Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values. 
    In The Art of Excellent Products, you will:Learn how to approach your research and development process to find ways to add quality to your products and brand.Understand how Italians have created so many brands that have stood the test of time.Learn how to approach the marketplace so that your product stands out as the go-to product. 
      
    By applying those principles to your business, you will ensure your products meet or exceed the level of quality necessary to be ultra-competitive in today’s market, even in an industry in which new companies aggressively challenge your brand daily.
    Ver livro