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  The Ministry Of Common Sense -...

  Martin Lindstrom

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  WALL STREET JOURNAL Bestseller A humorous yet practical five-step guide to ridding ourselves—and our companies—of bureaucratic bottlenecks and red tape   During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their package. Your eighth Zoom meeting of the day keeps freezing, and if you hear “No, wait; no, you go first” again, you will implode. But first you have to sit through an endless Power Point presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page.   What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price.   Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. A must-read for today’s executives, managers, and employees, The Ministry of Common Sense is funny, entertaining, and immensely practical.

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  Make Them Smile - Why Customer...

  Dr. Sulman Ahmed

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  As a dental student at Tufts University School of Dental Medicine in Boston just four years after leaving Zimbabwe for America, Dr. Sulman Ahmed was already looking ahead to an alternative future to private practice, determined to help as many people as possible, innovate within a stagnant industry by putting the customer experience first, and maximize his earning potential.In Make Them Smile, Dr. Ahmed shows listeners how he scaled his customer-centric services and built a national brand—known as the "Starbucks of dentistry"—and offers guidance on how to identify the ideal gap to fill in your market; leverage your expertise as your competitive advantage; become a compassionate, highly capable leader; standardize operations and scale; navigate the various financing vehicles available at different stages of growth; and build sustainable wealth while creating a legacy of improving customers' lives.For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

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  The 90 day Marketing Plan

  Cody Butler

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  The 90 Day Marketing Plan is a comprehensive, step-by-step guide to improving, scaling and automating your marketing over the next 90 daysYou're going to learn:How To Create And Instant Cash Windfall in your businessThe most profitable marketing modelHow to eliminate 80% of marketing activity and retain resultsHow to produce results on a tiny budgetHow to get more customersHow to make more salesHow to automate 90% of the processWhere to find buyer ready customersUncover the tools and strategies needed to create a completely new marketing machine in only 90 days.

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  Video Marketing Lead

  Stephen G. Regent

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  Video Marketing Lead: Essential Guide for Beginners on Video Marketing and Social Media, Discover the Secrets to Using Videos to Reach Massive AudienceVideo content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example.Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience. Many businesses have found that the use of video allows them to better present their brand ‘voice’ and image in a way that customers will be able to relate to personally.One of the most popular types of video content is marketing content, where you will come up with a short movie that convinces customers to express interest in your brand. Some marketing videos may focus on the brand as a whole, whilst others may focus on a particular product or service. You may use actors, animations, or something else in order to put together a marketing video.Every business which has an online presence should use video content in some form or another. With video now being more and more accessible, even the smallest of businesses with the tightest of budgets can afford to use video content to some extent, even if it is just Snapchat stories or Facebook Live videos.If you’re not yet using video content for your marketing strategy, you should definitely change things starting now because even the smallest of businesses are benefiting from it now. To learn more, scroll up and click “add to cart” now.

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  The Gone Fishin' Portfolio 2nd...

  Alexander Green, Bill O'Reilly

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  Fully revised, updated, and expanded for the first time since its New York Times bestselling debut in 2008, the legendary Alexander Green's essential guide for individual investors spells out stock-market success for everyone from first-timers to seasoned pros.The Gone Fishin' Portfolio: Get Wise, Get Wealthy . . . and Get on With Your Life, Second Edition delivers a long-term investment strategy that lets you reap the rewards of financial success with a simple, yet sophisticated, strategy that increases returns, reduces risk, and leaves you with time to enjoy the finer things in life.You'll learn about the fundamental relationship between risk and reward in the financial markets and get a trading insider's view of how the investment industry actually works. With The Gone Fishin' Portfolio, you'll also discover: how to take your financial future into your own hands; how to invest in a way that doesn't require you to spend every waking moment worrying about your money; how to avoid the most common traps the investment industry sets for you; and why skilled investing doesn't have to be complicated. Perfect for individual investors who want to put their money to work for them, The Gone Fishin' Portfolio gives you all the tools you need to manage your own money and maximize your investment returns today.

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  New Developments in Statistics

  IntroBooks Team

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  Statistics has been derived from the Latin word ‘status, an Italian word ‘statist’ or a German word ‘Statistic’, all of which means a ‘political state’. The use of statistics has been employed in various fields like biostatics, agriculture, economics, sociology, business management etc. 
  The field of statistics is not afresh, and its beginning can be dated back to the times of the beginning of the human activities. However, the utilization of statistics has increased over the years when it first began to be used. In the earlier times statistics was referred to as the science of statecraft and was used for collecting data related to population count in the ruler’s area, crime, mortality, income, birth rate and was also used for keeping a track of the key events of the time for administrative purposes. However, in the modern times, the use of statistics has been employed in a variety of fields. Its use has been extended in the areas of formulation and prediction of future plans and policies of the state administration.  
  The word statistics is used in multiple number of ways depending on its use. There are some instances where it is used in plural form that reflects upon the word ‘statistics’ being referred to as numerical data and statements. There are other instances where it is used in singular form to refer to the subject of study just like any other subject like mathematics, economics etc. 
  The importance of statistics has subsequently increased over all these passing years. It is because of the benefits that it provides to the user. The statistical findings have made assumption of anomalous information easy. In fact, the use of the statistical thinking has become necessary for the citizens.

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