Altri libri che potrebbero interessarti

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  Mindmasters (Gary Tiedmann...

  Sandra Mantz

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  As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? 
   
   
   
  In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. 
   
   
   
  With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.

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  HBR's 10 Must Reads on Trust...

  Harvard Business Review

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  Business success begins with trust. 
   
   
   
  Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent—and more costly. 
   
   
   
  If you read (or listen to) nothing else on trust, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you build, maintain, and repair trust, both as a leader and as a company. 
   
   
   
  This book will inspire you to: develop trust through competence, legitimacy, and impact; understand the neuroscience of trust; follow through on your commitments to stakeholders; negotiate better with an untrustworthy counterpart; see your company through the eyes of your customers; and rebuild relationships after a breakdown of trust.

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  How to Start a Business - The...

  Dave Jones

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  Are you ready to turn your business dreams into reality? 
  Starting a business is exciting, but without the right knowledge, it can feel overwhelming. Whether you’re a new entrepreneur, small business owner, or aspiring startup founder, this book is your step-by-step guide to building a profitable and scalable business from scratch. 
  🔥 Inside This Complete Business Guide, You’ll Learn: 
  ✅ How to Choose and Validate a Business Idea – Avoid common startup mistakes and ensure your idea is market-ready. 
  ✅ Mastering Business Plans – Learn how to craft a business plan that attracts investors and keeps your venture on track. 
  ✅ LLC Formation & Business Structures – Decide between an LLC, Sole Proprietorship, or Corporation with ease. 
  ✅ Essential Accounting & Taxes – Manage your business finances, maximize profits, and stay compliant with tax regulations. 
  ✅ Scaling & Growth Strategies – Learn when and how to expand, open new locations, or go global. 
  ✅ Winning Marketing Tactics – Use SEO, social media, and digital advertising to build a loyal customer base. 
  ✅ Proven Sales & Customer Retention Strategies – Increase conversions and keep customers coming back. 
  ✅ Exit Strategies & Building Wealth – Plan for a profitable business exit or create passive income streams.

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  The Financial Activist Playbook...

  Jasmine Rashid

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  The first and only comprehensive resource designed to empower everyday people with insider knowledge on moving money for a more equitable economy. 
   
   
   
  Financial activism is how everyday people radically reimagine money as a tool for widespread well-being, instead of a weapon of absurdly increasing inequality. It's how we—the underestimated—collectively resist systems that cause harm to people and the planet for the sake of profit, reclaim wealth that's been stolen, and redesign our relationships with capital and one another, in ways big and small. 
   
   
   
  The Financial Activist Playbook offers eight accessible, actionable, "choose-your-own-adventure" strategies for listeners to experiment with. Drawing on timely insider knowledge from the worlds of impact investing, social justice, and more, Rashid illuminates a treasure trove of stories: demonstrating how people power can flow big bucks out of extractive industries, and into the economy of care and abundance we deserve. 
   
   
   
  Laced with refreshing humor, empowering exercises, and a steadfast commitment to truth-telling, Rashid takes listeners on an energizing ride of financial possibility and practicality that will reverberate for generations to come.

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  Why Does the Stock Market Go Up?...

  Brian Feroldi

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  Have you ever heard a news reporter say "the Dow rose 300 points today" and had no clue what they meant? If the answer is yes, you're not alone! Most people are taught nothing about investing or the stock market while they are in school. In Why Does The Stock Market Go Up?, Brian Feroldi demystifies the stock market by explaining what it is and how it works using easy-to-understand terms and simple examples. This book was designed to arm ordinary people with the knowledge that they need to build extraordinary wealth. 
   
   
   
  Why Does The Stock Market Go Up? is an easy-to-digest book for everyone. Feroldi breaks down the basic investing concepts so that anyone can understand and take action. The financial services industry has spent decades telling average Joes and Janes that they can't possibly understand the stock market. Feroldi proves them wrong with his easy-to-understand examples and explanations. You too can understand why the stock market goes up, or down, and how it impacts your financial future. Never before has investing in stocks or bonds seemed so straightforward.

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  The Good Among the Great - 19...

  Donald Van de Mark

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  "The Good Among the Great: 19 Traits of the Most Admirable, Creative and Joyous People" offers an in-depth look at the qualities that make a few high achievers also good people. 
  Using lively stories drawn from his more than 25 years interviewing prominent leaders for CNN, CNBC, and other television news programs, author Donald Van de Mark illustrates the 19 personality traits of self-actualized people, as originally identified by psychologist Abraham Maslow. Van de Mark shows how the traits are exhibited by wonderful, successful people in all walks of life, spanning the famous (Meryl Streep, Charles Schwab, and Andrew Weil) to the great but not well known (Poosie Orr, mother and housewife; Rachel Walton, pediatric hospice nurse; and Andrew Ferguson, teacher). 
  Practical, common-sense guidelines and Takeaways after every chapter show listeners how they can identify and nurture the traits in themselves and others, creating the shortest route possible to personal and professional achievement and fulfillment.

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