Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Handbook on the Psychology of Pricing - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 1 million other books you can enjoy!

Handbook on the Psychology of Pricing

Markus Husemann-Kopetzky

Publisher: Pricing School Press

  • 0
  • 1
  • 0

Summary

31 NEW EFFECTS IN EXCLUSIVE READERS AREA 
  
★ Next update scheduled for Q4-2020 ★ 
  
"Best 5 Books on Pricing" 
–Journal "Consumer Neuroscience in Business", issue June 2019, p. 21 
  
"Best 5 Product Pricing Books of All Time" 
–Bookauthority.org 
  
"This book is an absolute must-read for any business owner or marketer." 
–Brian Tracy, Best-Selling Author, "The Psychology of Selling" 
  
How to Make Your Prices (Almost) Irresistible? 
Discover the Power of Psychological Pricing. 
Prices are paid by customers. But many companies solely focus on their internal costs (mark-up pricing), their external competitors (competition-based pricing) or assume that people behave rationally (value-based pricing). 
The Handbook on the Psychology of Pricing dives deep on a customer-centric approach. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available in the market and introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion and people's perception of prices. 
Readers will discover the profound art of psychological pricing and influencing customers' buying behavior. More specifically, you will 
* Understand how to raise attractiveness of your prices and offerings for your customers and lift sales and margins for your business. 
* Learn how to increase customers' willingness to pay for your products and services. 
* Expand your pricing skill set and learn about more than 100 effects unearthed and backed by solid academic research. 
* Boost your professional value by emerging yourself into a new and growing field of research: behavioral pricing. 
Dr. Husemann-Kopetzky translates hundreds of academic papers into a handy manual for business owners and managers to optimize prices from a customers' perceptive. 
This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver. 
Dr. Markus Husemann-Kopetzky is a best-selling author, passionate researcher and experienced pricing manager. He knows both sides, academia and business. Markus is a senior research fellow at the University of Paderborn, Germany, where he graduated with a PhD in economics with research on behavioral pricing while publishing a best-selling book on the subject in his home country. In his professional career, he has held consulting and management positions in the financial services and retail industries for more than 12 years.

Other books that might interest you

  • Olympe de Gouges - Escritos disidentes - cover

    Olympe de Gouges - Escritos...

    Lina Meruane, Olympe de Gouges

    • 0
    • 2
    • 0
    En 1793, la escritora de la primera reivindicación de los derechos de la mujer, Olympe de Gouges, fue guillotinada en la actual Place de la Concorde de París. En plena Revolución francesa, de Gouges se convierte en una de las intelectuales más osadas de su tiempo: empuñaba su pluma para escribir tratados, diatribas, ensayos epistolares e incluso teatro abolicionista, enfrentando los incesantes sabotajes de sus pares políticos y literarios.
    Estos escritos, que ella misma imprimía en formato de libros, afiches y panfletos, revistieron los muros de la ciudad. De Gouges pasó a la historia como una de las figuras más importantes de las primeras corrientes feministas, hasta ahora leída únicamente a través de biografías. Escritos disidentes coloca en circulación, por primera vez en nuestra lengua, una selección de su dramaturgia y ensayos políticos prologados por Lina Meruane. Ambas autoras conforman una escena letrada ficticia donde irrumpen con la potencia de su imaginación política y dialogan en las lindes de sus propias épocas.
    Show book
  • The Genealogy of Morals - cover

    The Genealogy of Morals

    Friedrich Nietzsche

    • 0
    • 1
    • 0
    Contains a Preface and three interrelated essays that expand on the concepts he laid out in Beyond Good and Evil. The essays are: First Treatise: “Good and Evil”, “Good and Bad”; Second Treatise: “Guilt”, “Bad Conscienc”, and “Related Matters”; “Third Treatise”: “What do ascetic ideals mean?”.
    Show book
  • The Transcript of President Trump's Phone Call with Ukrainian President Volodymyr Zelenskiy - cover

    The Transcript of President...

    Donald Trump, Volodymyr Zelenskiy

    • 0
    • 1
    • 0
    President Trump has released a transcript of his July call with Ukrainian President Volodymyr Zelenskiy.
    
    The call is the source of a controversy over whether Trump asked the newly elected president of Ukraine to investigate Joe Biden.
    Show book