Outros livros que poderiam interessá-lo

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  Kickstart Your Success Today -...

  Joren Whitton

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  Kickstart Your Success Today: Your Pathway to Unlocking Potential with Practical Insights and Guidance 
  Are you eager to advance your career and reinforce your knowledge to achieve success? 
  Searching for an all-inclusive guide that equips you with everything you need to unlock your potential? 
  Your quest is over! 
  This book is your ultimate companion for enhancing your understanding, applying your skills, and engaging in practical exercises. With this guide, you are well-prepared for success. 
  Our guide stands out due to its extensive coverage, which is vital for your success. Concepts are thoroughly explored to ensure clarity and understanding. 
  Please note that this guide operates independently and is not linked to any official organizations; it is crafted solely for your benefit. 
  Designed with a logical structure and approachable language, our guide ensures seamless transitions between topics. Say farewell to complex jargon and embrace clear, accurate, and accessible content. 
  So, why wait? Click the BUY NOW button, secure your guide, and embark on your journey to success today!

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  Scrum for Non-Techies - Learn...

  Antonio Montes Orozco

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  Scrum is a teamwork methodology for developing software and technology products. Starting in the 90s, nowadays is still the most used methodology in software development. Used by big companies such as Google, Amazon, Facebook, BBVA Compass Bank, Lockheed Marin, Microsoft, and many more, it helps in the creation of high-performance teams and group intelligence to fulfill any requested task.Scrum is starting to expand in other environments that nothing have to do with software: schools, town halls, remodeling companies, strategical development plans for impoverished areas, and other several fields. All existing literature is focused on obtaining a software product, therefore, for non-techies, it might be complicated to hear about software terms such as unit tests, automated regression tests, TDD (Test Driven Development), pair programming or similar terms.In this text, Antonio Montes Orozco explains what Scrum is in a simple way, eliminating all the computer jargon. Hence, we want you to be able to apply it in your environment, whatever it may be.

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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  The Shocking Truth about...

  Zoey Fraisers

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  In today’s fast-paced and ever-evolving world, personal branding has become more than just a buzzword—it’s a powerful tool for career success, personal development, and overall growth. Whether you’re an entrepreneur, a job seeker, or simply someone looking to stand out in a crowded marketplace, the need to build and maintain a strong personal brand is more important than ever. 
    
  Personal branding is the process of creating and managing an image of yourself that reflects your skills, values, passions, and expertise. It’s about telling your story in a way that resonates with your target audience and sets you apart from the competition. In essence, it’s about positioning yourself as an authority in your field and ensuring that your reputation precedes you, even before you step into the room. 
    
  Why does personal branding matter so much in today’s digital age? Simply put, the internet has changed the way we interact with the world. Our online presence is no longer just a reflection of our personal lives; it’s a professional tool that can impact our career, influence our success, and shape how others perceive us. With the right personal brand, you can unlock doors to new opportunities, forge valuable connections, and even position yourself as a thought leader in your industry.

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  Own It! - Honouring and...

  Dr Paige Williams

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  There’s an epidemic of underperformance plaguing teams and organisations. 
  Activity but no progress, meetings with no follow-up, confused responsibilities, impossible demands, missed milestones, low morale, poor engagement, talent drain… 
  What’s the cause? 
  Issues with accountability. 
  From broken promises and unrealistic expectations to finger-pointing and cultures of avoidance and blame, issues with accountability – and the fear that drives them – are rampant across business, government, and NGOs. 
  If you have people in your team, you have issues with accountability. 
  Own It! is the book for you if…You’ve been let down by a broken promise or expected to do the impossible at workYou’re struggling with lack of time, too many commitments and a culture of blameYou’re tired, frustrated and overwhelmed with what lies ahead and can’t see a way forwardYou’re a leader who knows your team could perform better, but aren’t sure what to try nextYou’re ready to break the mould, feel energized and engaged with your work, proud of your achievements, and excited about the future

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  HBR's 10 Must Reads on Managing...

  Yves L. Doz, Jeanne Brett, Erin...

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  Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team. 
   
   
   
  If you read (or listen to) nothing else on managing across cultures, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they're dispersed around the world or you're working with a multicultural team in a single location. 
   
   
   
  This book will inspire you to: develop your cultural intelligence, overcome conflict on a team where cultural norms differ, adopt a common language for more efficient communication, use the diverse perspectives of your employees to find new business opportunities, take varying cultural practices into account when resolving ethical issues, and accommodate and plan for your expatriate employees.

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