Otros libros que te pueden interesar

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  Epic Disruptions - 11...

  Scott D. Anthony

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  From gunpowder to generative AI, the forces of disruption are repeatedly rewriting the rules of business, society, and human possibility. But what drives these revolutionary changes? In Epic Disruptions, innovation expert Scott Anthony weaves together the stories behind history's most transformative disruptions. Through eleven pivotal innovations, Anthony reveals the hidden patterns behind world-changing breakthroughs. But Epic Disruptions goes beyond just celebrating invention. Through storytelling and analysis, Anthony introduces the iconoclasts who dared to think differently—the Renaissance-era scientists, French-cooking enthusiasts, and corporate visionaries who saw opportunities others missed. He decodes how genuine disruption actually happens, stripping away the mythology. As artificial intelligence and other technologies promise to unleash another wave of transformation, Epic Disruptions arrives at the perfect moment—offering innovators and curious listeners a fascinating exploration of how radical change reshapes industries, launches new powers, and occasionally changes everything. 
   
  This audiobook includes a bonus afterword not included in the print edition.

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  Strategic Heart Failure - The...

  MD Marc Silver

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  Written by one of the country's leading experts on Heart Failure, this completely new book provides a personalized approach, information and advice, guiding you and your family towards getting optimal heart failure care. Heart failure still affects over 6 million Americans, fill our hospitals and consumes enormous healthcare resources in the US and worldwide. Much of the impact of heart failure is lack of process and coordination of care with patients firmly inserted as team members. 
  Dr. Silver says, "Strategic Heart Failure is a distillation of how my team and I helped patients and improved their outcomes for almost 4 decades. I want to share this approach directly with patients; they can help lead their healthcare, understand how decisions are made and improve the entire process of heart failure care." 
  Understanding of a few fundamentals of heart failure care, especially the metrics and language that guideline directed care is crafted from, patients and families can not only join their care team but become the CEO! This Strategic approach moves people with heart failure from patients to partners within a caring, coordinated and engaged teams. 
  Four prior editions of his books, Success with Heart Failure, elevated the understanding of the heart failure syndrome among thousands worldwide. His motivation for Strategic Heart Failure was his realization that his work on clinical trials, research, training other men and women professionals, serving on national guideline committees, being an Editor- in-Chief of a heart failure journal and even being one of the first Board Certified Fellows in Advanced Heart Failure and Transplant was not enough. Even having one of the finest and most dedicated teams was not enough. It is critical for: 
  The patient to be involved 
  The patient to be the team leader 
  The patient to speak the "Heart Failure" language and understand the rationale and process for every life impacting decision.<

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  The Software Developer's Career...

  Michael Lopp

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  At some point in your career, you'll realize there's more to being a software engineer than dealing with code. Is it time to become a manager? Or join a startup? In this insightful and entertaining book, Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Slack, Pinterest, Palantir, Netscape, and Symantec to help you make better, more mindful career decisions. 
   
   
   
  With more than forty stand-alone stories, Lopp walks through a complete job lifecycle, starting with the interview and ending with the realization that it might be time to move on. You'll learn how to handle baffling circumstances in your job, understand what you want from your career, and discover how to thrive in your workplace. 
   
   
   
  ● Learn how to navigate areas of your job that don't involve writing code 
   
   
   
  ● Identify how the aspects you enjoy will affect your next career steps 
   
   
   
  ● Build and maintain key relationships and interactions within your community 
   
   
   
  ● Make choices that will help you have a deliberate career 
   
   
   
  ● Recognize what's important to your manager and work on things that matter

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  Countdown - The Blinding Future...

  Sarah Scoles

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  Nuclear weapons are, today, as important as they were during the Cold War, and some experts say we could be as close to a nuclear catastrophe now as we were at the height of that conflict. Despite that, conversations about these bombs generally often happen in past tense. 
   
   
   
  In Countdown, science journalist Sarah Scoles uncovers a different atomic reality: the nuclear age's present. Drawing from years of on-the-ground reporting at the nation's nuclear weapons labs, Scoles interrogates the idea that having nuclear weapons keeps us safe, deterring attacks and preventing radioactive warfare. She deftly assesses the existing nuclear apparatus in the United States, taking readers beyond the news headlines and policy-speak to reveal the state of nuclear-weapons technology, as well as how people currently working within the United States nuclear weapons complex have come to think about these bombs and the idea that someone, someday, might use them. 
   
   
    
  Through a sharp, surprising, and undoubtedly urgent narrative, Scoles brings us out of the Cold War and into the twenty-first century, opening listeners' eyes to the true nature of nuclear weapons and their caretakers while also giving us the context necessary to understand the consequences of their existence, for worse and for better, for now and for the future.

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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  The Most Densely Populated Place...

  John Harpoon

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  Urbanization has been one of the most significant trends of the 21st century, with more than half of the world's population now living in cities. As global populations continue to grow, an increasing number of people are flocking to urban areas, resulting in the development of some of the most densely populated cities on Earth. These megacities, home to millions of individuals, represent both the wonders and the challenges of modern life. The intensity of life in such crowded spaces shapes the experiences of those who live there, from the social fabric to the environment. 
    
  This book explores the experiences of individuals living in the most crowded urban centers, where the pressure of population density influences every aspect of daily life. It aims to examine how these cities manage their growth, deal with the challenges of overcrowding, and provide a glimpse into the lives of those navigating these spaces. The urban centers featured in this book are marked not only by their size but also by the vibrancy and diversity they house. Yet, despite the potential for economic growth and cultural exchange, these cities face significant struggles related to infrastructure, health, safety, and quality of life. 
    
  The history of urban density is also a fascinating tale of human resilience and innovation. From the early days of civilization to the present, cities have been shaped by their environments, political systems, and technological advancements. As cities grow ever more populous, the boundaries of what can be managed are constantly tested, leading to new solutions, as well as failures. The story of overcrowding is not just one of increasing numbers but also of the social, economic, and environmental impacts that come with it.

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