Otros libros que te pueden interesar

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  Mastering Communication at Work...

  Ethan Becker, Jon Wortmann

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  Excellent communicating skills have always been crucial to success in leadership and management roles—and that's one of the reasons the first edition of this book, Mastering Communication at Work, has been an international bestseller taught at universities and referred to by leading CEOs. In the years since it was first published, it's been the go-to "communication playbook," helping leaders develop strategic responses and communication tactics with clear, actionable advice. 
   
   
   
  What's changed in the last ten years? Well, nothing—and everything. The fundamentals of effective communication are the same, as are many of the challenges leaders face, generation after generation. What has changed, however, is how some of the fundamentals and challenges are applied and met in today's world—both real and virtual, in remote and on-site working environments. 
   
   
   
  Mastering Communication at Work, Second Edition features an essential new chapter on remote team communication along with additional content on equitable leadership and updated case studies. Throughout, you'll find practical, hands-on advice and strategies that can help you reach your potential when preparing for big conversations and important presentations, help you reduce everyday stress, and improve your organization's performance at every level.

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  Mastering Blockchain - Unlocking...

  Daniel Cawrey, Lorne Lantz

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  The future will be increasingly distributed. As the publicity surrounding Bitcoin and blockchain has shown, distributed technology and business models are gaining popularity. Yet the disruptive potential of this technology is often obscured by hype and misconception. This detailed guide distills the complex, fast moving ideas behind blockchain into an easily digestible reference manual, showing what's really going on under the hood. 
   
   
   
  Finance and technology pros will learn how a blockchain works as they explore the evolution and current state of the technology, including the functions of cryptocurrencies and smart contracts. This book is for anyone evaluating whether to invest time in the cryptocurrency and blockchain industry. Go beyond buzzwords and see what the technology really has to offer. 
   
   
   
  In this book, you'll learn why Bitcoin was fundamentally important in blockchain's birth; how Ethereum has created a fertile ground for new innovations like Decentralized Finance, Non-Fungible Tokens, and Flash Loans; how cryptocurrencies are used by criminals to carry out nefarious activities; and how enterprise and governments are leveraging the blockchain. You'll also discover the challenges of scaling and forking a blockchain; find out how different blockchains work; and learn the language of blockchain as industry terms are explained.

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  One-Click to Give - Future Proof...

  Jeremy Berman, Nicky Black

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  The world of fundraising is changing.In an increasingly digital world, traditional in-person fundraising events are not enough to support a thriving nonprofit. People want to be able to donate to causes conveniently and on the social platforms where they spend their time. Through their donation, they wish to share in a nonprofit’s mission and connect with a community of supporters. This–and much more–is possible through social giving–a new mode for fundraising.Every nonprofit can leverage social giving to maximize their fundraising potential, energizing their nonprofit to do good. In One-Click to Give, Jeremy Berman and Nick Black, founders of GoodUnited, share how they’ve partnered with nonprofits from across the U.S. to raise over $1 billion through social giving. You’ll learn how to create a future-proof social giving strategy that lays the foundation for a thriving community of supporters.

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  Side Hustle Blueprint - Build a...

  Nura Uba

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  Are you tired of living paycheck to paycheck, feeling stuck in a job that drains your energy and limits your dreams? What if you could create a steady second income without quitting your 9 to 5? Side Hustle Blueprint is your step-by-step guide to financial freedom, flexibility, and fulfillment. 
  In today’s fast-changing economy, one income is never enough. Millions are discovering the power of side hustles not just as a way to make extra cash, but as a path to true independence. This audiobook gives you a proven, practical roadmap to go from survival mode to success, even if you’re starting with no money, no time, and no idea where to begin. 
  Through clear guidance and real-life examples, Nura Uba shows you how to uncover your profitable idea, validate it fast, and turn it into a business that works around your schedule not the other way around. You’ll learn how to manage your time like a pro, master marketing and sales, stay tax smart, and scale your income without burning out. 
  Inside, you’ll discover how to:Escape the paycheck-to-paycheck trap and think like an entrepreneurLaunch your hustle even with limited time and capitalBuild a system that generates consistent resultsBalance your job, family, and side business with confidenceCreate passive income streams that work while you sleep 
  Whether you’re a busy professional, a stay-at-home parent, or someone simply craving financial independence, Side Hustle Blueprint will help you transform your mindset, your money, and your future. 
  The freedom you want isn’t waiting for “someday.” It starts today with the next smart step you take. Don’t wait for the perfect moment. Start now. Your 6 figure side hustle journey begins here.

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  Email Marketing Made Simple

  Asger Svendsen

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  Email Marketing Made Simple is your step-by-step guide to mastering email marketing and turning your subscribers into loyal customers. Whether you're just starting out or looking to refine your strategy, this audiobook will walk you through the essential techniques to create impactful email campaigns that drive results. 
  In Chapter 2: The Basics of Email Marketing, you'll learn what makes email such a powerful marketing tool, how to set clear goals, and how to craft emails that engage and convert. 
  In Chapter 3: Building Your Email List, discover the best ways to grow your subscriber base with high-quality leads, avoid common pitfalls, and implement proven strategies to attract the right audience. 
  In Chapter 4: Crafting the Perfect Subject Line, uncover the secrets to writing subject lines that grab attention, spark curiosity, and drive more opens—without resorting to clickbait. 
  In Chapter 5: Segmenting Your Audience, explore how to divide your email list into targeted groups, allowing you to send personalized messages that boost engagement and increase conversions. 
  Packed with actionable insights, real-world examples, and expert tips, Email Marketing Made Simple will help you create email campaigns that not only get opened but also drive meaningful results for your business.

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  The Conversion Code 2nd Edition...

  Chris Smith

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  The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses. 
   
   
   
  In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts. 
   
   
   
  In this book, you'll learn to: increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales; generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; stop chasing leads and start attracting clients with amazing marketing and clever ads; adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever; and differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.

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