Weitere Bücher, die Sie mögen werden

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  The Hanseatic League - Medieval...

  Harris Ropes

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  The Hanseatic League, often simply referred to as the Hansa, emerged during the late Middle Ages as a powerful and influential commercial and defensive confederation of merchant guilds and market towns in northern Europe. Its origins can be traced back to the 12th century, a time when trade across Europe was expanding, and the need for security, consistency, and cooperation among merchants became more apparent. In this period of growing urbanization and shifting political structures, the groundwork was laid for what would become one of the most successful trade networks of the medieval world. 
  Before the League formally took shape, various Germanic merchants had already been engaged in trade across the North and Baltic Seas. These early trade routes connected regions like modern-day Germany, the Netherlands, Scandinavia, and the Baltic states. Merchant groups began forming guilds—organized associations that provided mutual protection, standardized trade practices, and a collective voice in foreign cities. These early guilds were critical in shaping the cooperative ethos that would later define the Hanseatic League. 
  The political and economic environment of medieval Europe also contributed to the League's formation. The decline of centralized imperial authority, particularly in the Holy Roman Empire, left towns and cities to manage their own economic affairs. This autonomy encouraged local leaders and merchants to seek regional alliances to protect trade interests and ensure the safe passage of goods and people. At the same time, the Crusades had opened new routes and markets, boosting the importance of northern European trade centers.

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  The Content Creator's Compass -...

  Hamza Ayub

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  In a recent survey (CNBC), 57% of Gen Zers said they would like to become an influencer if given the chance. Some 53% of Gen Zers believe becoming an influencer is a reputable career choice (and would quit their jobs if they could earn enough to pay for their current lifestyle). In business, 77% of companies use social media to reach their customers. It’s undeniable that influencers and their content has become a mainstream part of our social and business world today. This book, written by two successful influencers, offers clear and insightful guidance to becoming a better influencer and content creator. One of the key foundations for success is understanding the 12 different kinds of content creating categories – and identifying which aligns best with your interest, skills and goals. The authors explore the strategies and approaches of influencers in each of these categories, many of whom had to work hard and battle their way up to the top. In doing so, the book  provides valuable insights and hard-won success principles for anyone seeking to become an influencer in today’s dynamic world of content creation.

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  My Life in Advertising

  Claude C. Hopkins

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  "My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry but also imparts the wisdom and strategies he developed along the way. Hopkins, known for his rigorous testing and result-driven approach, shares insights into the psychology of consumers, the importance of direct response advertising, and the power of honest, compelling copy. His narratives are filled with fascinating anecdotes and timeless principles, making this book an invaluable resource for marketers, advertisers, and anyone interested in the historical roots of modern advertising practices.

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  Conquering Crisis - Ten Lessons...

  Admiral William H. McRaven

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  #1 New York Times bestselling author Admiral McRaven tells stories from his life and career that illustrate the principles of effective leadership during times of crisis. Throughout his 40-year career, Admiral McRaven has experienced every manner of calamity imaginable. From managing failed hostage rescues to responding to student unrest, McRaven has learned how to successfully navigate crises—those moments that push the limits of your experience and challenge your confidence, when leadership skills alone may not be enough.Conquering Crisis provides a new set of tools for facing these stressful moments with poise. It breaks crises down into five phases assess, report, contain, shape, and manage—and provides concrete steps to come out the other side stronger. With incredible personal stories, thought-provoking parables, and memorable lessons, Admiral McRaven sheds light on the ways we can rise to the occasion in times of crisis and act as leaders, no matter the situation.

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  Women Work and Calling - Step...

  Joanna Meyer

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  Women now have professional opportunities beyond what previous generations ever imagined. But as our roles in public life have grown, the church's vision for women's work and calling has not grown with us, leaving us feeling isolated and under-resourced. Christian women face multiple tensions between home and work, navigating complex gender dynamics in the workplace and social pressure to hold together picture-perfect lives.
  Joanna Meyer addresses a critical gap in Christian women's discipleship by speaking to the roles we play in public and professional life. Acknowledging the brokenness of workplaces and industries, she provides a theological framework for women's work and influence and offers resources for the challenges of working life. This book will help you:
  
  - Ignite your vocational imagination, with a biblical framework for work and calling.
  - Build strength from within, with emotional and spiritual health to support your work.
  - Navigate common workplace challenges, with practical tools to help your influence grow.
  - Pursue purposeful relationships, collaborating and building strong relationships with others.
  Learn from the lived experience of godly female leaders and discover how women can have a redemptive impact through our work.

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  Collaborating with the Enemy...

  Adam Kahane

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  In today's fractured world, collaboration is increasingly difficult yet more crucial than ever. Often, to get something done that really matters, we need to work with people we don't agree with, like, or trust. Drawing from thirty-plus years of experience working with leaders in over fifty countries, Adam Kahane shows why conventional collaboration—requiring harmony and agreement—is obsolete. Instead, he provides a groundbreaking approach that embraces discord, experimentation, and genuine cocreation. 
   
   
   
  Kahane introduces three key stretches to navigate difficult collaborations: 
   
   
   
  ● Stretch to embrace conflict and connection 
   
   
   
  ● Stretch to experiment and learn 
   
   
   
  ● Stretch to step into the game 
   
   
   
  This substantially revised second edition adds multiple new chapters exploring how to work across deepening divides and with those we may never agree with. Using new case studies, a discussion guide, and frameworks for navigating permanent plurality in our polarized times, Kahane offers essential tools for transforming conflict into positive change.

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