Outros livros que poderiam interessá-lo

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  Turning Donors into Partners -...

  Bradley Layland

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  Fundraising can be one of the most stressful parts of ministry. Budget needs are daunting, prospects seem limited, and the cycle is unending. How do we get off of the treadmill of crisis-driven fundraising to more sustainable ministry funding? 
   
   
   
  Professional fundraiser Brad Layland revolutionizes fundraising and transforms it into a relational process where donors truly become partners in ministry. With decades of expertise in leading multimillion-dollar capital campaigns and working with major donors, he offers a more strategic and personalized yet less labor-intensive approach. Practical insights include ten essential elements of a case and four key steps that lead up to making an ask. Ultimately, fundraising is best done in community, and this book will help you develop a community of people who enjoy giving and want your organization to succeed. 
   
   
   
  Fundraising can become a life-giving, energizing experience of developing partners who fuel your ministry's vision. Discover how you can become fully funded and accomplish the work that God has given you to do.

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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  How to Make Money - An Ancient...

  PLINY

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  Ancient Romans liked money. But how did they make a living and sometimes even become rich? The Roman economy was dominated by agriculture, but it was surprisingly modern in many ways: the Romans had companies with CEOs, shareholders, and detailed contracts regulated by meticulous laws; systems of banking and taxation; and a wide range of occupations, from merchant and doctor to architect and teacher. The Romans also enjoyed a relatively open society, where some could start from the bottom, work, invest, and grow rich. How to Make Money gathers a wide variety of ancient writings that show how Romans thought about, made, invested, spent, lost, and gave away money. 
   
   
   
  The Roman elite idealized farming and service to the state but treated many other occupations with suspicion or contempt, from money lending to wage labor. But whatever their attitudes, pecunia made the Roman world go round. In the Satyricon, Trimalchio brags about his wealth. Seneca accumulated a fortune—but taught that money can't buy happiness. Eumachia inherited a brick factory from her father, married well, and turned to philanthropy after she was widowed. How to Make Money also takes up some of the most troubling aspects of the Roman economy, slavery and prostitution, which the elite deemed unrespectable but often profited from.

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  Effective Time Management...

  Marshall Noble

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  Do you feel like you are always rushing to complete your to-do list and you never have enough time to do what you enjoy the most? Do you wonder how some successful people are always on point with their schedule without losing their mental health? Then you need to keep reading... 
  In 2018, Harvard Business Review analyzed in detail how CEOs spend their time. The research shows that the business owners of reference work every day an average of 9.7 hours, which is far less than one would expect from busy successful people that run billion-dollar companies. With this study, it is evident that they know well how to manage their workdays to have time as well for hobbies and leisure. 
  Here's a quick preview of what you will discover:How to WISELY take control of your time and start being productive with the most effective techniques.The EASIEST methods you can put into practice to manage your time in the best way and simplify your day-to-day life.The simple secrets you need to know to overcome all the challenges you face at work, at the university, or generally in your daily life.How to identify what is killing your productivity and how to deal with it and working in a smart and efficient way.Why it is very important to set clearly your goals first, without feeling that it is a waste of time.The LIFE-CHANGING formula to organize your time so that you're not constantly rushing to get things done. 
  And much, much more... 
  Moreover, with this book, you'll also identify which tasks have to be a priority during your day, how to cleverly organize the 24 hours of the day, and how to finally make time for what you like the most. 
  If you want to unlock access to this crucial information about time management and reach your full potential, then you should start this book today!

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  How to Pay Off Your Mortgage

  Darren. Cox

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  Unlock Financial Freedom: The 2023 Edition of Paying Off Your Mortgage" is your definitive roadmap to liberating yourself from mortgage debt. This comprehensive guide empowers homeowners with a systematic blueprint to accelerate mortgage payments, alleviating the burden and strain associated with long-term debt. 
  Within these pages, discover a wealth of strategic insights tailored to expedite your mortgage payoff journey. Explore the myriad advantages of early mortgage settlement, assess diverse payoff methodologies, and learn savvy techniques to augment monthly contributions without compromising other fiscal aspirations. 
  Moreover, "Paying Off Your Mortgage" furnishes real-life case studies illustrating triumphant mortgage settlement narratives. Dive into pragmatic approaches to budgeting, goal establishment, and progress monitoring, equipping you with the tools to orchestrate your financial destiny. 
  In essence, this indispensable resource caters to homeowners craving financial autonomy through mortgage liberation. Whether you're embarking on homeownership for the first time or seasoned in property ownership, this book furnishes invaluable wisdom and actionable guidance to propel you towards your mortgage payoff objectives. Embrace empowerment, seize control of your financial future, and embark on a trajectory towards lasting financial independence with "Paying Off Your Mortgage." 
   

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  PMP Exam Prep 2025-2026 -...

  Soren Ashborne

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  PMP Exam Prep 2025-2026 
  ⭐⭐ Simplified Guide & Explanations Included ⭐⭐ 
  Are you eager to advance in your career and solidify your understanding by passing the PMP Exam with confidence? 
  Searching for a thorough guide that covers all the essential elements needed to conquer the PMP Exam? 
  Look no further! 
  This guide is your ultimate companion for enhancing your knowledge, applying your skills, and engaging in practical exercises, setting you up for success. 
  Updated to reflect the latest PMP Exam Structure. 
  Key features of this comprehensive guide: 
  - In-depth insights into PMP Exam Certification 
  - Thorough explanations of the Project Management Professional (PMP) 
  - Effective strategies for exam preparation and test-taking techniques 
  Our guide stands out with its exhaustive coverage, vital for achieving triumph in your exam. Concepts are explored with meticulous attention, ensuring a strong foundational understanding. 
  Please note that this guide is an independent resource and is not associated with any official PMP organization. 
  Crafted with a clear structure and accessible language, our PMP Exam Guide guarantees seamless transitions between topics. Say farewell to complex jargon and embrace clear, precise, and technically accurate content. 
  So, what are you waiting for? Click the BUY NOW button, claim your guide, and embark on your path to PMP Exam success!

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