Otros libros que te pueden interesar

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  World Changers 2024 - Employee...

  Scarlettabbott

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  Change your world. 
  Every day, we have a chance to change the world of work. As employee experience professionals, that’s our zenith – and our superpower. World Changers comes from months of tracking what’s emerged, grown and shifted, using the intersections of culture, people and insights to predict what could trip us up – and pick us up. 
  Five years since our first report landed, our vision stands. To convene the brightest voices to share their knowledge and experience with our community. To celebrate the power in our industry to make change happen in a tumultuous world. To create better worlds of work from the inside out. 
  Listen along to find ten sizzling topics set to explode in 2024 with the help of eleven expert voices. We explore how to navigate learning and development and the proven connection between wellbeing and productivity. How you can give HR the firepower to deliver truly human-centred programmes, and how Gen AI is really affecting our worlds of work. It’s a must-listen for anyone, anywhere, who has battled budget restrictions and buy-in for IC programmes. 
  Check out the online version of the report to find guides, whitepapers, helpful links and case studies beneath each topic to help you apply what you’ve learned in your world of work. 
  Link: https://bit.ly/WC-2024 
  Ten topics. Eleven expert voices. Let’s dive in.

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  Not For Sale - How to survive...

  E.B. Tucker

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  Market luminary and author of Why Gold? Why Now? and The Tucker Letter shares the story of his path from troubled teen to business success. 
  This touching collection of stories reveals trying times for a bright young boy unaware of his alternative learning style. Born in rural eastern North Carolina to a structure ill-suited for nonconformists, he was outcast from day one. 
  Tucker reveals what it’s like to grow up under harsh religious zealotry, rigid cultural norms, and a fear-based regime. Then to transition to what he slowly learned is a magical life, not to be missed. 
  His emancipation from highly controlled systems evokes the uncontainable spirit in all of us. The small voice within that tells us we have something special, and important to share with the world. When we do, we’re happy, and often successful. 
  From day one we’re up against parents, teachers, bosses, and a society that needs us to be a certain way…for its convenience. 
  Not For Sale walks the bumpy road of independence. Step by step, you’ll see every part of the journey. It may be the encouragement you need to walk your own unique path.

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  Pillars of Wealth - How to Make...

  David Green

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  Break free from the slow grind of budgeting and rethink your wealth-building strategy with this award-winning Wall Street Journal bestseller: the ultimate playbook for financial freedom. 
  Building wealth isn’t complicated—but it’s also not easy. Abandon the get-rich-quick-schemes and take the guesswork out of financial freedom with a strategy perfected by countless self-made millionaires. 
  If you’re looking for a blue-collar blueprint for financial freedom, Pillars of Wealth provides a holistic approach to systematically make more money and watch it grow over time. In this book, seasoned investor David Greene shows you how he built a multimillion-dollar net worth from the ground up. 
  Whether you’re drowning in debt, swimming in cash, or floating in assets, David’s approach will revitalize your wealth-building strategy. You’ll learn how to unlock your earning potential, adopt new budgeting systems, start your own business, and invest for constant growth so you can build the financially free life of your dreams. 
  With this book, you’ll learn how to:Unlock your earning potential to make more money every yearSave your money and stop excessive spending with an effective budgetInvest your money through proven real estate strategiesProtect your money by finding clever and legal tax savingsBecome wealthy by replacing your job with investments and true financial freedom

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  Unruly - Fighting Back when...

  Sean West

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  In Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business, cofounder of software company Hence Technologies and former Global Deputy CEO of Eurasia Group, Sean West, delivers a startlingly insightful new take on how politics, technology, and law are converging to upend the rules of business, generating dangerous risks and incredible opportunities. West convincingly argues that we must understand all three factors to get leverage over the future—a future filled with eroding rule of law, deepfakes that upend elections and court decisions, government pressure for businesses to be patriotic, robot lobbyists, a flood of automated legal claims pointed directly at your company, and more. 
   
   
   
  In this book you will discover a framework for understanding all of the pressures on modern corporations from the convergence of geopolitics, technology, and law; strategies for turning your company's legal department into a source of enduring competitive advantage; how to navigate government pressure for nationalism when you have a global footprint; approaches to winning in a world where courts are politicized and the law is increasingly automated, built on interviews with top experts; and ways to deal with the backlash to ESG at a company level. Perfect for executives, managers, and other business leaders, Unruly is also a must-listen for general counsels and advisors.

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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  The Shocking Truth about Digital...

  Zoey Fraisers

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  The world of finance is undergoing a dramatic transformation, largely driven by the rise of digital currencies. While traditional forms of money, like physical cash and credit cards, have served societies for centuries, digital currencies are now making waves, and their influence is only expected to grow. From Bitcoin to the advent of central bank digital currencies (CBDCs), these digital assets are fundamentally changing how we think about and interact with money. However, the rise of digital currency is more than just a technological advancement; it has deep implications for everything from financial markets to governments, businesses, and even our daily lives. 
  At the heart of the digital currency revolution lies the blockchain—a decentralized, secure, and transparent ledger that underpins cryptocurrencies like Bitcoin and Ethereum. This innovation has created a new way for people to exchange value without relying on traditional intermediaries like banks. While the potential of digital currencies is vast, so too are the risks. From the high volatility of cryptocurrencies to concerns about their role in illegal activities, the world of digital currency is a double-edged sword. There are those who see it as the future of finance, bringing new opportunities for financial inclusion and decentralization. Others, however, remain skeptical, citing concerns about security, privacy, and the broader economic implications. 
  One of the most compelling aspects of digital currency is its ability to challenge the current financial system. As the global economy becomes more interconnected, digital currencies promise to offer faster, cheaper, and more efficient ways of transacting across borders. Yet, this innovation also poses a direct challenge to traditional financial institutions and central banks, which are grappling with how to regulate and control this new wave of digital assets.

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