Outros livros que poderiam interessá-lo

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  The Soul of Strategy - Building...

  David E. Sprott, Bernard J....

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  When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer―the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. 
   
  In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. 
   
  The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries.

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  Podcast Mastery - From Idea to...

  Owen Jones

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  This book offers everything you need to know about creating, promoting, and sustaining a successful podcast. From planning your episodes and mastering the technical side to building a loyal community and leveraging platforms like Substack, Patreon, and Discord, this guide provides actionable strategies and insider tips. Learn how to create visually captivating content with tools like Headliner, monetise your efforts, and use podcasting to amplify your other creative ventures. 
  Podcasting is more than just a medium; it`s a powerful way to share your voice, connect with audiences, and grow your influence. In this indispensable guide, Owen Jones — renowned author and podcaster — takes you on a journey from podcasting novice to expert. 
  This book offers everything you need to know about creating, promoting, and sustaining a successful podcast. From planning your episodes and mastering the technical side to building a loyal community and leveraging platforms like Substack, Patreon, and Discord, this guide provides actionable strategies and insider tips. Learn how to create visually captivating content with tools like Headliner, monetise your efforts, and use podcasting to amplify your other creative ventures. 
  Whether you`re starting a new podcast or looking to take your existing one to the next level, the expertise to be found in this book will help you unlock your full potential and captivate your audience.  
  Discover the secrets of how to make podcasting work for you now!

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  Ca$hvertising - How to Use More...

  Drew Eric Whitman

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  Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

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  Facebook Ads for Authors -...

  Omar Johnson

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  Embarking on the literary journey is only half the battle; ensuring your crafted masterpiece reaches its destined audience is the real challenge. Dive into the realm of Facebook Advertising with "Facebook Ads for Authors," your ultimate compass in this digital age. 
  Tailored specifically for authors, this guide deciphers the nuances of Facebook's expansive platform, offering a strategic pathway from creating compelling ad campaigns to reaching the very heart of your target readership. Whether you're a budding novelist or an established author, discover strategies that range from essential foundations to advanced nuances, ensuring your literary voice echoes in the right corners of the digital world. 
  Beyond just tools and tactics, understand how to turn Facebook's vast ecosystem to your advantage. It's where readers are not just made but nurtured, where fleeting interest transforms into lasting fandom, and where authors don't just advertise but connect deeply with their audience. 
  The world of Facebook Advertising is rich with potential, a treasure trove waiting for authors to harness its full power. With this guide, position your work not just as a fleeting post on a feed, but as a beacon for readers worldwide. 
  Step into the world of "Facebook Ads for Authors" and master the game of impactful social media marketing. Illuminate your literary path, and let your stories find their rightful homes.

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  The Ambition Amplifier - Fuel...

  Caleb David

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  Do you have big dreams but feel stuck, uncertain, or lacking the drive to make them a reality? The Ambition Amplifier: Fuel Your Dreams, Accelerate Success is your ultimate guide to turning ambition into unstoppable momentum. 
  Success isn’t reserved for the lucky few—it’s for those who know how to harness their inner drive, set clear goals, and take bold action. This book will teach you: 
  ✅ How to reignite your passion and maintain motivation over time 
  ✅ Proven strategies for goal-setting that actually work 
  ✅ How to build discipline and resilience to overcome obstacles 
  ✅ The secret to productivity and focus so you can work smarter, not harder 
  ✅ How to cultivate a winner’s mindset that sets you apart from the competition 
  Whether you’re launching a business, chasing a career milestone, or striving for personal growth, this book will help you supercharge your ambition and achieve extraordinary results.

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  Work Here Now - Think Like a...

  Melissa Swift

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  Make work suck less and improve the performance of your people with this practical, hands-on guide 
   
   
   
  The COVID-19 pandemic and an ever-changing array of new ways of working seem to have all of us asking, "Does work really have to suck this bad?" It looks like a small taste of flexibility and freedom has made many of us rethink the nature of the work we do and how we do it. 
   
   
   
  In Work Here Now Melissa Swift delivers an eye-opening roadmap to better work that generates wins for companies and employees alike. In the book, you'll explore different ways to improve the growth-impeding, borderline inhumane people management practices we've created and endured over time. You'll also find: fifty strategies to create a powerhouse workplace at organizational level; fifty strategies to create a powerhouse workplace at team level; and a simple framework to help you make people-centered decisions. 
   
   
   
  An incisive and practical take on managing and working with people that—for once—doesn't rely on hackneyed idealism or management-by-algorithm, Work Here Now is the hands-on performance improvement tool that executives, managers, HR professionals, and other business leaders have been searching for.

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