Otros libros que te pueden interesar

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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.   Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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  The Responsibility Revolution -...

  Jeffrey Hollender, Peter Senge,...

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  The Responsibility Revolution is about about innovating new  ways of working; instilling a new logic of competing; identifying  new possibilities for leading; and redefining the very purpose of  business. Jeffrey Hollender, founder of Seventh  Generation, and Bill Breen, co-author of The Future of  Management, have drawn on the best thinking not in the  corporate responsibility arena, but in the realm of strategy,  leadership, and management. They were granted access to all kinds  of good-company innovators, CEOs, and founders, including a number  who dont often give interviews, to show how an emerging  breed of business revolutionaries are turning theory into practice,  and are building organizations that grow revenue by contributing to  the greater good. This is a book about change, but it seeks to help  companies change from withinchange their priorities; the way  they organize; how they compete; the way they interact with the  world.     Comprised of a potent mix of veteran good  companies, as well as those that arent often  associated with corporate responsibility, each chapter offers new  models for building the kind of companies that will thrive in the  emerging Sustainable Economy. There are pioneers like Patagonia,  Organic Valley, and Seventh Generation; big brands like  Nike and Timberland; European companies like Marks   corporate giants like  eBay and IBM; and outliers, like Etsy and  Linden Lab, who represent the first iterations of imminent  change. Each of these companies offers promising ideas for building  financially, socially, and environmentally sustainable  organizations. While there is no single road map for forging a  mission-driven business, these innovators have laid out a series of  navigation points that show the way.  It's no longer a matter of "whether" to mainstream corporate  responsibility (CR) to a company's operationsCR has never  been more prominent on the corporate agenda. The challenge now is  "how?" And in the not-so-distant future, companies will  increasingly want to know "how well?" Is CR adding value to the  business, and is the business adding value to society? The  Responsibility Revolution reveals the smartest way to compete  on values, the enlightened way to lead, the best way to build  profits and fulfill a larger mission. Its a one-of-a-kind  guidebook for entrepreneurs, leaders, and aspiring leaders who "get  it," but are unclear on how to "get going."

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  Essential Robert Nozick The...

  Aeon J. Skoble

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  Robert Nozick was a professor of philosophy at Harvard University who is most famous for his contributions to political philosophy. His 1974 book Anarchy, State, and Utopia helped establish the classical liberal or libertarian perspective as a viable alternative to redistributive egalitarian liberalism and to socialism. Despite many philosophers’ disagreements with Nozick’s arguments, those arguments could not be ignored. 
  Robert Nozick was born in Brooklyn, New York, in 1938, and received his undergraduate degree at Columbia University in 1959. At Columbia he was active in socialist politics, but during his time there and in graduate school at Princeton University, he was exposed to a variety of political perspectives, and he notes in the preface to his most famous book, Anarchy, State, and Utopia, that it was discussions with friends that “led me to take libertarian views seriously enough to want to refute them, and so to pursue the subject further.” This included ideas such as individual rights, the need for limits on government, and the wealth-growing mechanisms of a free market system.

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  Slow Fashion Revolution - A...

  Davis Truman

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  This audiobook is narrated by an AI Voice.  
  In Slow Fashion Revolution, author Davis Truman takes readers on a transformative journey through sustainable fashion, urging us to rethink how we create, consume, and value clothing. This insightful book explores the pressing need for change in the fashion industry. It introduces the slow fashion movement as a powerful solution. 
  With in-depth explorations of eco-friendly materials, ethical labor practices, and mindful consumer choices, Slow Fashion Revolution provides a blueprint for a more conscious and environmentally friendly future in fashion. The book demonstrates how fashion can be both beautiful and sustainable through compelling stories of pioneers in the movement and innovative brands leading the charge. 
  This thought-provoking read is an essential guide for anyone interested in protecting the planet while embracing style, proving that the future of fashion can be both revolutionary and responsible. Whether you’re a fashion enthusiast or a newcomer to sustainability, Slow Fashion Revolution will inspire you to become part of the movement, reshaping the industry for good.

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  Taming the Risk Hurricane -...

  David Hillson

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  A leading expert on risk management describes how to steer your company through a "risk hurricane"-the extreme risk exposure that can lead to major disruption for your business. 
   
  Risk management has become a standard part of the strategic tool kit, providing senior leaders with a forward-looking radar to scan the future and give early warnings of approaching threats and opportunities. However, even best-in-class organizations can falter in the face of extreme risk exposure. Special circumstances demand special responses, and extreme risk exposure needs very careful handling. Routine risk management approaches will fall short, but businesses that demonstrate a high degree of flexibility and resilience will have the competitive advantage and the ability to thrive where others fail. 
   
  The causes and consequences of meteorological hurricanes have parallels in the way uncontrolled risk exposure can develop in organizations. Both are caused largely by predictable factors, but both are characterized by sustained uncertainty and severe impact once they develop. If we can learn to predict a risk hurricane, prepare for it effectively, and survive its effects, then our organizations will be well placed to address the challenge of extreme risk exposure, if and when we are unfortunate enough to face it.

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  Keep Going - 200 Quotes

  Modis Chrisha

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  In order to be inspired and to keep going, you can read endless books, watch motivational videos, listen to the coolest podcasts, attend amazing events, and surround yourself with super motivated people, but very often it's not the amount of time you spend doing all those things that keeps you motivated and fascinated; it's the unique moments or a single sentence you remember from a whole weekend seminar or a quote you have heard that somehow resonated with you and now has become a part of your life.

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