Female entrepreneurship - protagonists in times of pandemic
The Covid-19 pandemic has completely changed our lives, impacting healthcare systems and economies on a global scale. We were forced to retreat, take care of ourselves, and reorganise our entire routines. However, ‘retreating’ and ‘waiting’ are not words that match entrepreneurship, especially when it comes to female entrepreneurship. Whilst following all of the necessary sanitary measures and with plenty of creativity, replanning, hard work, and willpower, women have managed (and continue to manage) to keep moving to carry their businesses on.
Through a partnership between the Business School of the Pontifi cal Catholic University of Rio Grande do Sul and the Brasilien Zentrum of the University of Tübingen – Germany, we hosted the 1st Online Marathon of Female Entrepreneurship 4.0 during the month of June 2020. This book brings the results of this initiative, in which 26 Brazilian female entrepreneurs, living in Brazil and Germany, share their stories within the context of COVID-19, especially regarding solutions, innovations, insights, and perspectives for the future of their businesses.
The sharing of their journeys and learning process allowed for truly inspiring experience exchange. In order to put the digital transition work into practice, they re-evaluated and adapted their businesses by creating new products and services; they adjusted internal delivery processes and communication channels, which they were not accustomed to. In this journey, they made mistakes, got things right, learned, grew as professionals and human beings, but above all, inspired other women to continue their entrepreneurial journey or to start a brand new one.