Other books that might interest you

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  Becoming A Personal Trainer -...

  Mia Lazarewicz

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  Become a personal trainer, they said! It'll be fun and easy, they said! 
    
  Well they were half-right. Being a personal trainer is meaningful, valuable, and fun as hell. But becoming a personal trainer is also difficult and confusing. 
    
  Find clarity and launch your career with this step-by-step guide to a life in fitness. Using her signature wit and irreverent, no-nonsense attitude, Mia leads you on a journey through the world of wellness. From getting certified, to attracting clients, to avoiding the old man who never wears any underwear with his gym shorts, Becoming A Personal Trainer will be your bestie for getting in the industry, staying in business, and keeping your f***ing sanity.

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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  Productivity Field Guide

  Sandro Fuller

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  Productivity Field Guide: The Only Time Management Guide Entrepreneurs Will Ever Need to Dramatically Improve ProductivityBeing an entrepreneur entails many professional and personal traits. It takes a lot to be able to launch, execute, grow, and scale a business. As a result, entrepreneurs have to be extra careful with every decision, and being able to manage their time correctly is an invaluable skill.In this audiobook, you will learn effective and proven time management tactics that busy entrepreneurs can employ to get more done.  You will learn tricks that will help boost your productivity by doing more in less time. This audiobook will cover the following topics:- 4 Time Management Tactics for Busy Entrepreneurs- 4 Ways Entrepreneurs Can Improve Their Time Management Skills- 5 of the Best Ways to Dramatically Increase Productivity- 5 Practices for Entrepreneurs to Increase Their Productivity- 5 Ways For Entrepreneurs to Do Less and Accomplish More- 6 Habits That Will Kill Your Time Management Efforts- Increase Your Productivity with These Daily Habits- The Top 5 Time Management Apps for Entrepreneurs- And many more!No matter how efficient your strategy for managing your time is, there is always room for improvement. To learn more, scroll up and click “add to cart” now!

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  Business Strategy Success...

  Paul Arnold

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  Business Strategy Success Principles outlines 20 essential principles for entrepreneurs and small business owners to apply in order to operate a focused, strategic, and efficient business. 

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  The Climb to Investment...

  Ana Marshall

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  A go-to resource for institutional investors and asset allocators seeking practical advice from a proven leader in the field 
   
   
   
  In The Climb to Investment Excellence: A Practitioner's Guide to Building Exceptional Portfolios and Teams, celebrated institutional investor and asset allocator Ana Marshall draws on her thirty-six years' experience in finance and investment to deliver a comprehensive and practical blueprint for a resilient and high-performing institutional portfolio, as well as a reliable roadmap for the management of its stakeholders. 
   
   
   
  You'll discover ready-to-deploy strategies and advice that's informed by evidence and tried and tested in the real world, helping you to build and manage your team, construct a portfolio, set your goals, select the right managers, and more. 
   
   
   
  You'll also find: 
   
   
   
  ● Explorations of three themes that consistently define the careers of successful investors and asset allocators: strategy and planning, trust, and risk management 
   
   
   
  ● The critical factors every investor and allocator should consider before making any sort of impactful decision 
   
   
   
  ● Examinations of the importance of resilience in the face of bad fortune or mistakes

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  The Differentiated Workforce -...

  Mark A. Huselid, Richard W....

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  Do you think of your company's talent as an investment to be managed like a portfolio? You should, according to authors Becker, Huselid, and Beatty, if you're interested in strategy execution. 
   
   
   
  Many companies fall into the trap of spending too much time and money on low performers, while high performers aren't getting the necessary resources, development opportunities, or rewards. In The Differentiated Workforce, the authors expand on their previous books, The HR Scorecard and The Workforce Scorecard, and recommend that you manage your workforce like a portfolio—with disproportionate investments in the jobs that create the most wealth. You'll learn to: rise above talent management "best practice" and instead create a differentiated workforce that can't be easily copied by competitors; differentiate those capabilities in your company that are truly strategic; identify your wealth-creating "A" positions; create a new relationship between HR and line managers, and articulate the role each plays in a differentiated workforce strategy; and develop the right measures for your organization. 
   
   
   
  Based on two decades of academic research and experience working with hundreds of executives, The Differentiated Workforce gives you the tools to translate your talent into strategic impact.

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