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Summary

The Ask will give anyone the confidence to ask anyone for  any size gift for any purpose. With winning language, sample  dialogues, and a wealth of tips and tools, this book addresses  common mistakes made when asking and shows how to correct each  mistake, providing guidance and direction on how to make a great  ask.   Most nonprofit professionals are not born  fundraisers. There are many fears that those raising support  must overcome, such as fear of rejection.  Fredricks  argues that personal solicitation is a skill that can be learned,  and offers definite tools and techniques that will help fundraisers  everywhere feel comfortable asking for money and more importantly,  succeed in their development efforts.  The Ask addresses the clearly identified need for all  fundraisers from any size organization--local, national or  international--to know how to ask for any type of gifts. Readers  are walked through views about money and the steps in the process  of asking, including:    Hesitating to Ask for Money,  Judging the Prospects Readiness for the Ask  Selecting the Right Person or Team to Do the Ask  Preparing for the Ask,  Addressing the Prospects Response to the Ask  Following Through on the Ask    Fredricks then applies these steps to specific types of  asksincluding major gifts, planned gifts, capital campaign  gifts, special events, community project gifts, and more.  Premium online materials include samples winning dialogues and  additional tips and tools for successful asks, as well as  information on how to apply asking skills to a  fundraisers personal/professional pursuits, including asking  for funding for a CD, asking for a raise, and asking for money from  family/friends.  This newly expanded edition is reorganized around the core  principles of asking for support/funding, drilling down deeper into  each principle (as opposed to types of asks based on the size of  the gift in question) with examples and sample dialogues  throughout. It draws more parallels between the nonprofit ask and  business sales pitch, showing how nonprofits and business "asks"  are similar and different. In addition to explaining the ins and  outs of ask for small, large and capital campaign gifts, the new  Ask also offers a more holistic view of asking, focused  on the applying professional fundraising skills in a broader  context to ask for support for a creative project, venture, or  career advancement.

Duration: about 10 hours (09:47:27)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics