Do you want to boost your digital marketing results, without an increase in your budget? It is easy, you just need to adopt a smarter approach.
Selected as "One of the Best Digital Marketing Books of All Time" by Book Authority and featured as “Excellent Summary of Digital Marketing Strategies” by Merca 2.0, DIGITAL MARKETING STRATEGIES 2020 book describes result-oriented, up to date and effective strategies in an easy to understand way. CHAPTER 1. “DIVIDE & CONQUER” METHOD As of 2020, an average consumer sees hundreds of marketing messages per day and the attention span of an average internet user declined to only a few seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most relevant marketing message.CHAPTER 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work harder than ever in 2020. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Technical SEO, Link Development, and Performance on Search Engine Results Page (SERP).CHAPTER 3. GOOGLE ADS & FACEBOOK (INSTAGRAM & MESSENGER) ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads and social media ads. You will find detailed information on how to structure your campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns.CHAPTER 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. CHAPTER 5. EMAIL NEWSLETTERSIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS AND THE THINGS YOU NEED TO DOYou will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books.Many brands have already implemented "Divide and Conquer" method and significantly improved their digital marketing conversion.Now, it is your turn!
Highly Commended by the 2020 Business Book Awards
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.
Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.
Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
What are the differences between leadership and management? How are they connected? What is the common goal? What methods do leaders and managers use? The essence of leadership is to create meaning and to formulate the appropriate goal while giving explanations for actions. The essence of management is to pave the way and to ensure the implementation of necessary steps to achieve the goal. It is possible to distinguish between the choices of having to or wishing to do something. If the chief punishes hunters who refuse to join in, the hunter runs towards the stag because he wants to run away from punishment. In fact, he is running away from, rather than towards, something. This is what we call a negative vector of motivation. Avoiding hunger is also a negative vector of motivation. In the temporal dimension, both incentives tend to be short-lived. If, on the contrary, the hunter bursts into a run because he wants to unite with the animal's soul, he is following a positive vector of motivation towards union. In all primeval societies, the shaman, not the chief, instilled this way of thinking in the hunter. The motivation of uniting spiritually in death with the totem is imbued with the idea of divine eternity and happiness. It transcends existence and imparts a higher purpose or meaning to life than pure self-preservation.
Home business is the way the world is going. Gone are the days when people slaved over their office desks. This is the age where the concept of career liberalization is really going to gain root.
Are you going to be a part of it as early as you can or are you going to wait and watch till everyone has tried it out first?
The ideal way is to get into this as soon as possible and make a name for yourself in the home business genre as soon as you can.
This book has all the information you would need to launch your domestic corporate!
2018 Nautilus Book Awards Silver Winner
What if you could unlock a better answer to your most vexing problem—in your workplace, community, or home life—just by changing the question?
Talk to creative problem-solvers and they will often tell you, the key to their success is asking a different question.
Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The idea came when a friend complained about too few women in engineering and Sterling wondered aloud: "why are all the great building toys made for boys?" Or consider Nobel laureate Richard Thaler, who asked: "would it change economic theory if we stopped pretending people were rational?" Or listen to Jeff Bezos whose relentless approach to problem solving has fueled Amazon’s exponential growth: “Getting the right question is key to getting the right answer.”
Great questions like these have a catalytic quality—that is, they dissolve barriers to creative thinking and channel the pursuit of solutions into new, accelerated pathways. Often, the moment they are voiced, they have the paradoxical effect of being utterly surprising yet instantly obvious.
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear—but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including over two hundred interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions—and breakthrough insights—and how anyone can create them.
In the spirit of Jocko Willink's Extreme Ownership and Chris Voss' Never Split the Difference comes the most empowering sales tool yet: a practical guide on how to use proven spy techniques to bolster your business strategies.
Even if you’ve never seen a James Bond film or never met a real-life CIA agent, you should know that spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive… business savvy.
In Agent of Influence, bestselling author Jason Hanson, a former CIA special agent and founder of Spy Escape School, reveals how anyone can use spy tactics for increased success, from learning how to strategically plan your day to mastering the steps you’ll need to embrace challenges and set achievable, personal goals. He teaches you how to develop a winning sales personality and target the perfect business opportunity using the SADR cycle—”spotting,” “assessing,” “developing,” and “recruiting.” With this invaluable and unique handbook, you will become a more productive, confidant professional or entrepreneur.
Discover how to use proven spy techniques to bolster your business strategies—from self-advocation to selling to interviewing—and ultimately make more money. In our evolving age of entrepreneurships, corporate careers, and self-run businesses, Jason’s message will appeal to those looking for a competitive leg up, and who entrust the insider secrets of spy practice to take them there.
The rules of communication are radically different than ever before. Standing out and being counted is no longer just an advantage. It is a necessity. You are your own brand and, unless you learn how to shine, you'll be left behind.
Whether you are looking to get a promotion, become a better leader, master public speaking, build your business, sell more, improve your love life, social life or even your networking skills, you need to be more effective at engaging people – you need to be more effective at branding yourself and making an impact on others.
Charisma is a must. And here's the good news: You can learn it.
Find out:The secrets that the best speakers, screenwriters, comedians, politicians and gurus know about impacting their audience.The keys to supreme self-confidence and high self-esteem.How you can use your body, voice and energy to influence others. How to create an irresistible first impression, instantly.What only the very best business leaders, sales people, marketing executives, advertisers and world class negotiators all understand about winning the hearts and minds of their teams and customers.
Charisma is often misunderstood as a quality that some people have but others don’t. In this book you’ll learn how, in reality, charisma is an impression you create in the mind of another person which can be improved and mastered by anyone, including you.
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