A world full of adventures is waiting for you!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Read online the first chapters of this book!
All characters reduced
Digital Marketing Strategies - Ultimate Guide to SEO Google Ads Facebook & Instagram Ads Social Media Email Newsletters - cover

Digital Marketing Strategies - Ultimate Guide to SEO Google Ads Facebook & Instagram Ads Social Media Email Newsletters

Koray Odabasi

Publisher: Koray Odabasi

  • 0
  • 0
  • 0

Summary

Do you want to boost your digital marketing results, without an increase in your budget? It is easy, you just need to adopt a smarter approach. 
 
Selected as "One of the Best Digital Marketing Books of All Time" by Book Authority (2018 version) and featured as “Excellent Summary of Digital Marketing Strategies” by Merca 2.0, DIGITAL MARKETING STRATEGIES 2019 book (up to date as of July 2019) describes result-oriented, up to date and effective strategies in an easy to understand way. CHAPTER 1. “DIVIDE & CONQUER” METHOD As of 2019, an average consumer sees hundreds of marketing messages per day and the attention span of an average internet user declined to only a few seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most relevant marketing message. CHAPTER 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work harder than ever in 2019. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Infrastructure and Usability, Link Development, and Performance on Search Engine Results Page (SERP). CHAPTER 3. GOOGLE ADS & FACEBOOK ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads and Facebook Ads. You will find detailed information on how to structure your campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns.CHAPTER 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. CHAPTER 5. EMAIL NEWSLETTERSIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS AND THE THINGS YOU NEED TO DOYou will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books.Many brands have already implemented "Divide and Conquer" method and significantly improved their digital marketing conversion.Now, it is your turn!

Other books that might interest you

  • Meetings that gets Results - Plan & Moderate - Hold Visual Meetings with Creativity & Focus Conduct Discussions & Conferences Effectively & Efficiently Successfully Write Minutes - cover

    Meetings that gets Results -...

    Simone Janson

    • 0
    • 1
    • 0
    THIS BOOK OFFERS YOU: Knowledge compact in a quick overview on the topic as well as advice tested in practice. The book helps you to make decisions step by step, to succeed & and contains numerous overviews & checklists to make it easier to read.
     ALL AUTHORS can be found in the table of contents in the book preview.
     PRESS & TESTIMONIALS ON THE EDITOR: Write a review on this book – more informations on berufebilder.de/en/press/. FAZ: "[Simone Janson] gives practical tips on how to reach your goals with less effort and make life easier. DIE ZEIT: "She also runs the blog Berufebilder.de, which is one of the most read blogs for profession, education & career in Germany. Hamburger Abendblatt: "Simone Janson knows her stuff! Rheinische Post: "If you are looking for orientation, you will find it here. amazingbytes: "I couldn't put down Simone Janson's book until I was completely through... unreservedly recommendable! PERSONALFUEHRUNG Magazine: "Simone Janson has compiled the most important rules. Press & Information Office of the German Federal Government: "Thank you for your super news-service. Dr. Margrit Bielmeier, MBHR Consulting: "Your great Best of HR-Berufebilder.de-Blog has been with me for years."
     CONTENT: Many go in, little comes out - this is a common prejudice about meetings. Because often lacking a clear structure and objective, self-acting dominate the discussion or the team can not get through to a decision. But not only as a manager, but also as an employee, with the right structure, you can contribute a lot to the success of a meeting and thus increase productivity considerably.
     TAILOR-MADE SERVICE! With our detailed special table of contents [see bookpreview], audifiles for listening [on our site] & additional material to the book, which you as a reader can find free of charge on Best of HR – Berufebilder.de® – read more in the book. Our members can find special information & individual help on their desired topic through berufebilder.de/en/academy/. Just contact us!
     ABOUT: Simone Janson is a publisher & one of the 20 most important German female bloggers according to Blogger-Relevance-Index & Wikipedia – also see her Wikipedia entry. She is Keynote Speaker, consultant for companies such as Samsung, OTTO or Randstad in HR communications & worked for various universities & business schools. Janson has [co]published more than 20 books with publishers such as Redline Wirtschaft, Springer Gabler or Bertelsmann, including the bestseller "The 110%-Lie", translated into several languages, as well as various teaching &  university books. She was also a columnist for DIE WELT, t3n & Wirtschaftswoche [Print & Online]. Her publishing house Best of HR – Berufebilder.de® [registered trademark] offers readers tailor-made information: With numerous books, an eLearning on Demand platform, the news service "Best of HR" & more than 300 internationally known authors. All information in German & English.
    Show book
  • Believe in Yourself - cover

    Believe in Yourself

    Joseph Murphy

    • 0
    • 1
    • 0
    In Believe in Yourself Dr. Murphy shows you how the power of believing in yourself will help you achieve your dreams. He illustrates his points with wonderful stories about how inventors, writers, artists, and entrepreneurs have used this power to reach the highest of heights. As a man repeats the word success to himself with faith and conviction, his subconscious mind will accept it as true of himself, and he will be under subjective compulsion to succeed. By the end of the book you will have the tools for success.
    Show book
  • How Wealth Rules the World - Saving Our Communities and Freedoms from the Dictatorship of Property - cover

    How Wealth Rules the World -...

    Ben G. Price

    • 0
    • 1
    • 0
    Crackdowns on local democracy are accelerating, as corporate and state interests continue efforts to repress social movements. In this well-timed book, Ben Price presciently reveals structures of power and law that facilitate blatant corporate supremacy in the United States. Price uses his years of experience as a community organizer and a careful reading of history to show how a legal paradigm that facilitated slavery and the fossil fuel economy has endured and adapted over time – today barricading our communities and squelching dissent. 
     
    Many books have been written about wealth, power and politics in the United States. Most of them make intuitive sense. Wealthy people use their power to influence and control politics. But Ben Price's new book is often counterintuitive as he explores how wealth itself is imbued with power. He answers questions such as: 
     
    How is the American Legislative Exchange Council – a modern states' rights, free market capitalist group – the intellectual and political descendant of George Washington's Federalist Party? 
    How was the Fourteenth Amendment that emancipated African American slaves from their status as property used by a reactionary Supreme Court to grant legal “personhood” to private corporations? 
    How are cities seen under our legal doctrine as “public corporations,” devoid of real governing authority? 
     
    Further, Price identifies key counterrevolutions in U.S. history that squelched the transformative potential of the Civil War and American Revolution, and traces the roots of colonial and imperial systems of control. He links them to modern “free trade” agreements and other antidemocratic structures used to supersede democracy to this day. 
     
    For some, this will come as no surprise. For others, it will be a rude, though necessary, awakening. “The white man's municipalities are just reservations, like ours,” said a resident of Pine Ridge Reservation, who Price spoke with. "The difference is, we know we live on reservations. The white man doesn't.” 
     
    Crucially, Price shares insight into how social movements can plant seeds of a new legal system that makes the liberty, civil rights and dignity of humans and ecosystems its ultimate purpose. In fact, he introduces the reader to people who are doing just that.
    Show book
  • The Richest Man in Babylon - cover

    The Richest Man in Babylon

    George S. Clason

    • 1
    • 5
    • 0
    From the importance of savings to the essentials on how to become wealthy, this collection of famous Babylonian parables imparts timeless financial wisdom. It offers insights on how to become wealthy and how to attract good luck and discusses the Five Laws of Gold. Acclaimed as a modern-day classic, this celebrated bestseller offers an understanding of—and a solution to—your personal financial problems that will guide you through a lifetime. It's entertaining and easy to read.
    Show book
  • They Don't Teach Corporate in College Updated Edition - cover

    They Don't Teach Corporate in...

    Alexandra Levit

    • 0
    • 1
    • 0
    "This book is loaded with solid information designed to demystify the business world." —Anne Fisher, FortuneThey Don’t Teach Corporate in College has resonated with hundreds of thousands of readers and is currently used as a text in corporations and universities across the country.Streamlined and made more accessible for the current generation of twenty-somethings, this new edition is for those that want to make a difference right now but lack some of the core skills to make it happen. Learn how to:Make the smartest career move right out of college.Establish a strong reputation by encouraging others to like and cooperate with you.Navigate your organization’s social scene and practice cringe-free networking.Master skills that will take you anywhere, including goal setting and self-promotion.Combat negativity and cope with difficult personalities.Updated with fresh research, anecdotes, and resources, the book still maintains the no-nonsense perspective of a wise older sister who doesn’t want you to have to learn the hard way.
    Show book
  • Patient Capital - The Challenges and Promises of Long-Term Investing - cover

    Patient Capital - The Challenges...

    Josh Lerner, Victoria Ivashina

    • 0
    • 1
    • 0
    How to overcome barriers to the long-term investments that are essential for solving the world’s biggest problems 
    There has never been a greater need for long-term investments to tackle the world’s most difficult problems, such as climate change and decaying infrastructure. And it is increasingly unlikely that the public sector will be willing or able to fill this gap. If these critical needs are to be met, the major pools of long-term, patient capital—including pensions, sovereign wealth funds, university endowments, and wealthy individuals and families—will have to play a large role. In this accessible and authoritative account of long-term capital investment, two leading experts on the subject, Harvard Business School professors Victoria Ivashina and Josh Lerner, highlight the significant hurdles facing long-term investors and propose concrete ways to overcome these difficulties. 
    Presenting the best evidence in an engaging way by using memorable stories and examples, Patient Capital describes how large investors increasingly want and need long-run investments that have the potential to deliver greater returns than those in the public markets. Yet success in such investments has been the exception. Performance has suffered from both the limitations of investors and the internal structure of their fund managers, often resulting in the wrong incentives and a lack of long-term planning. 
    Yet the challenges facing long-term investors can be surmounted and the rewards are potentially large, both for investors and society as a whole. Patient Capital shows how to make long-term investment work better for everyone.
    Show book