Junte-se a nós em uma viagem ao mundo dos livros!
Adicionar este livro à prateleira
Grey
Deixe um novo comentário Default profile 50px
Grey
Assine para ler o livro completo ou leia as primeiras páginas de graça!
All characters reduced
Denial Desire Immersion - Evolution of Indian Consumers - cover

Nos desculpe! A editora ou autor removeu este livro do nosso catálogo. Mas não se preocupe, você ainda tem mais de 500.000 livros para escolher para seguir sua leitura!

Denial Desire Immersion - Evolution of Indian Consumers

Kishore Chakraborti

Editora: Bloomsbury India

  • 0
  • 0
  • 0

Sinopse

We all are consumers; yet the consumer within us is an elusive   person. It is difficult to pin him down with set behavioural   patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The   person who heckles the shopkeeper to give a five-rupee discount on a plastic   mug enjoys food in a nearby restaurant and tips the waiter a tenner without   batting an eyelid. Yet, we never bother to understand why we are like that. 
  
Denial, Desire, Immersion attempts   to understand Indian consumers from an observed reality. It answers questions like whether there is   anything quintessentially Indian about the Indian consumer. If yes, what are   the basic traits? How far have the consumers evolved? Answers to these   questions may offer vantage points for brands to connect with consumers more   meaningfully. 
  
 The study   of history, the caste system, geographic locations, culture, changing market forces,   media and globalisation are as much a part of this exploration as are observations   and analysis of our popular culture. The book presents a holistic portrait of   how changes take place in a complex society and influence the desire and   decision-making process of consumers. 
  
 Crafted   in a conversational tone, Denial, Desire,   Immersion weaves a vibrant texture of everyday 
India and   its ever-busy consumers as they live life, select, ponder and agonise over   the choices they make for brands and products.
Disponível desde: 17/08/2020.
Comprimento de impressão: 224 páginas.

Outros livros que poderiam interessá-lo

  • Making Millions in Direct Sales - The 8 Essential Activities Direct Sales Managers Must Do Every Day to Build a Successful Team and Ea - cover

    Making Millions in Direct Sales...

    Michael G. Malaghan

    • 0
    • 0
    • 0
    A direct sales superstar offers his tips on how to manage and grow quotabusting sales teams
    
     
    One of today's fastest-growing enterprise sectors, direct sales employs 10 million people. Of that number, 2 million are managers. The most respected name in the business and a living legend, Michael Malaghan has done more than $2 billion worth of direct sales business over the past decade. In Making Millions in Direct Sales, he shares what he knows about assembling, managing, and motivating supercharged sales teams. Managers and those who aspire to become managers learn:
    
     Eight essential activities every direct sales manager must master
    
    14 great motivators every sales manager should know
    
    How to combine sales contents and commissions in a unified motivational system
    Ver livro
  • Capitalism Alone - The Future of the System That Rules the World - cover

    Capitalism Alone - The Future of...

    Branko Milanovic

    • 0
    • 0
    • 0
    We are all capitalists now. For the first time in human history, the globe is dominated by one economic system. In Capitalism, Alone, leading economist Branko Milanovic explains the reasons for this decisive historical shift since the days of feudalism and, later, communism. Surveying the varieties of capitalism, he asks: What are the prospects for a fairer world now that capitalism is the only game in town? His conclusions are sobering, but not fatalistic. Capitalism gets much wrong, but also much right—and it is not going anywhere. Our task is to improve it.Milanovic argues that capitalism has triumphed because it works. It delivers prosperity and gratifies human desires for autonomy. But it comes with a moral price, pushing us to treat material success as the ultimate goal. And it offers no guarantee of stability. In the West, liberal capitalism creaks under the strains of inequality and capitalist excess. That model now fights for hearts and minds with political capitalism, exemplified by China, which many claim is more efficient, but which is more vulnerable to corruption and, when growth is slow, social unrest. As for the economic problems of the Global South, Milanovic offers a creative, if controversial, plan for large-scale migration.
    Ver livro
  • History of Bitcoin - cover

    History of Bitcoin

    IntroBooks Team

    • 0
    • 0
    • 0
    The privacy of the users of the web today that is enormously being stolen at exceptional rates is infinitely enhanced through this new online encrypted ecosystem developed by bitcoins. There are no limitations built into the system by age, location, identification and so on. It is flat and open currency systems. Bitcoins level the international economic playing field. It is just similar to what the internet did in all these 2 decades for global information transfer. With bitcoins the innovative and amazing new options are only to growth on and on. 
    Ver livro
  • Summary of Barbara Stanny’s Secrets of Six-Figure Women - cover

    Summary of Barbara Stanny’s...

    Swift Reads

    • 0
    • 0
    • 0
    How much hard work separates a woman earning a salary of $30,000 from a woman earning a salary of $300,000? Surprisingly, both women are probably working just as hard: the difference is the six-figure woman was unafraid to ask for what she is worth… 
      
    Purchase this in-depth summary to learn more.
    Ver livro
  • The New Gold Standard - Rediscovering the Power of Gold to Protect and Grow Wealth - cover

    The New Gold Standard -...

    Donald Luskin, Paul Nathan

    • 0
    • 0
    • 0
    Paul Nathan, an expert on the gold standard, has written the definitive modern guide to returning to a gold standard that will work for global markets that are far different than those that existed in the 1970s when the U.S. moved off the gold standard. Written for beginning and professional readers, Nathan succinctly and clearly explains the nature of sound money, the causes and cures of inflation and deflation, the importance of fiscal responsibility within a sound monetary system, and the reasons for recessions and depressions. He then offers guidance on how we can lean toward a gold standard (that doesn't involve extremist positions of abolishing the Fed and the like) that will strengthen the dollar, reduce debt, and help stabilize the economy. Booms and busts can never be prevented but depressions and recessions can be avoided with a sustainable, stable monetary policy. Finally, Nathan presents strategies for investing in gold now and in the future. Readers will learn that the international run toward gold is not a fad but a world in monetary transition. Everyone needs to understand what this means for their investments and their spending and saving.
    Ver livro
  • We First - How Brands and Consumers Use Social Media To Build a Better World - cover

    We First - How Brands and...

    Simon Mainwaring

    • 0
    • 0
    • 0
    A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.
    Ver livro