Driving Loyalty - Turning Every Customer and Employee Into a Raving Fan for Your Brand
Kirk Kazanjian
Narrator Jonathan Yen
Publisher: Recorded Books
Summary
Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.
Duration: about 9 hours (08:43:28) Publishing date: 2013-05-31; Unabridged; Copyright Year: 2013. Copyright Statment: —