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Summary

People are more diverse than ever before, and our differences  manifest themselves in a number of ways.  It may mean  differing expectations about speed of information. (instantly, in  the next few seconds, or by the end of the day). It may mean  differing preferences for communication (texting vs. calling or  sitting down to meet with a customer).  Even racial, ethnic,  religious, generational and geographic differences come into play  for satisfying customers service expectations. This book  will show readers why a one-size fits all approach to  customer service is no longer viable and why a customized approach  to working with customers is the new way to garner business,  loyalty and create brand ambassadors.   Companies, brands and products are struggling to differentiate  themselves in a sea of sameness and the easiest way  to foster long-term loyalty and brand preference is with  exceptional customer service.  Business owners cannot control  the economy, the stock market or the costs of goods and  labor.  But the one thing they can control is customer  service.  Its an empowering thought.  Its  the one thing that is 100% in your control at all times and  its more important than ever.  Delivering Customer Service will help readers to learn  the consumer insights that will help them deliver a better business  experience with every customer.  Also, core customer groups  will be highlighted (women, the five generations - matures,  Boomers, Gen X, Gen Y, and Gen Z), racial and ethnic segments, such  as Hispanics and African-Americans, as well as those who are  defined by key lifestyle and life-stage attributes.

Duration: about 6 hours (05:46:41)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics