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Summary

So, how did the ESPN we know today succeed? Thirty years ago, ESPN  may have been the biggest sports story not to make the front page,  but the even bigger story, a story that remains untold, is how ESPN  managed to sustain its growth, innovation, and brand in a highly  competitive and rapidly evolving marketplace.   The best organizations invest in their people. They train them.  They believe that if you spend the time and resources turning  talented performers into leaders, youre going to get better  organizational performance and engender higher levels of commitment  and sweat. Sweat isn't just on the screen at ESPN, it's a part of  the everyday hard work at the company.  Readers will learn about:      The engaging beginning of ESPN- from underated startup to  major industry player      The strength of the sports-fanatic corporate culture at  ESPN.      Innovative leadership that blurs the lines between work  and play.      Expansion of the brand      Insider stories      This book explores the dedication to excellence, and most  importantly sports, that makes ESPN a success.

Duration: about 8 hours (08:18:07)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics