Outros livros que poderiam interessá-lo

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  Switch by Chip Heath Dan Heath -...

  FlashBooks, Dean Bokhari

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  "Switch" by Chip Heath, Dan Heath : Book SummaryNOTE–THIS IS A BOOK SUMMARY OF THE FOLLOWING BOOK: Switch: How to Change Things When Change Is Hard by Chip Heath, Dan HeathORIGINAL BOOK DESCRIPTION:Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ?      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.?      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.?      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service            In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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  Lombard Street - A Description...

  Walter Bagehot

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  Financial observer and journalist Walter Bagehot sheds light on the world of banking in his influential tract Written in response to a nineteenth-century banking crisis in England, Walter Bagehot’s influential treatise was one of the first to clearly explain complex financial systems like international banking, currency, and corporate finance in clear and easy-to-understand language. Credit, Bagehot suggests, is based primarily on trust. When the banks lose the public’s trust, the entire system can collapse.   In Lombard Street, Bagehot—who was the editor in chief of the Economist—sets forth a series of proposals for the strengthening and survival of struggling financial institutions, such as allowing irresponsible banks to collapse and creating strong central banks to combat inflation. His insights are as relevant in today’s economic climate as they were when the book was first published in 1873.   This ebook has been professionally proofread to ensure accuracy and readability on all devices.  

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  90 Rules for Entrepreneurs - The...

  Marnus Broodryk

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  Another one of those books about rules?
  Yes, except that this one may be the defining factor that will turn your dream into reality. Many have succeeded at being an entrepreneur, but many, many more have failed. Which side would you rather be on?
  Sure, entrepreneurship is often about breaking the rules. But there are also a number of them that you should follow if you want to survive long enough to see what happens when you do.
  A business should be more than just a venture, it should be an adventure! The difference between a successful journey, rather than a wasted one, is knowing when to do what. That is what this book is about. Not science, but experience. The rules of hustle.
  Based on Marnus Broodryk's business experiences, together with insights from friends and fellow entrepreneurs, 90 Rules for Entrepreneurs is your guide to avoiding the pitfalls, as well as seizing the opportunities, your handbook to being an entrepreneur, a millionaire and of course, happy.

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  ​Facebook Ad Tracking

  Jim Stephens

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  ​Facebook Ad Tracking is one of dozens of Courses Focusing On Hot Internet Marketing & Make Money Topics.

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  Asian Godfathers - Money and...

  Joe Studwell

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  The author of How Asia Works follows the money. “Alarming . . . enlightening . . . Joe Studwell should be named chief myth buster for Asian business” (Financial Times).   Hong Kong and Southeast Asia are home to five hundred million people, yet their economies are dominated by only fifty families whose interests range from banking to real estate, shipping to sugar, gambling to lumber. At their peak, eight of the world’s two dozen richest men were Southeast Asian, but their names would not be familiar to most regular readers of The Wall Street Journal.   A complex mythology surrounds these billionaires, but in Asian Godfathers, Joe Studwell finds that the facts are even more remarkable than the myths. Studwell has spent fifteen years as a reporter in the region, and he marshals his unprecedented sources to paint intimate and revealing portraits of the men who control Southeast Asia. Studwell also provides us with a rich and deep understanding of the broader historic, economic, and political influences that have shaped Southeast Asia over the past 150 years.  Asian Godfathers is a riveting and illuminating book that lifts the curtain on a world of staggering secrecy and hypocrisy, and reveals—for the first time—who the leaders of one of the planet’s most important and tumultuous markets really are, why they got to the top, and how they keep themselves there.   “The romp around the region’s pleasure domes is a blast.” —The Wall Street Journal (Asia)

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  Essential Adam Smith The...

  James R. Otteson

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  Adam Smith (1723–1790) is widely hailed as the founding father of the discipline now known as economics, and he is widely credited as the founding father of what is now known as capitalism. Smith’s 1776 book, An Inquiry into the Nature and Causes of the Wealth of Nations, is often cited as the beginning of both economics and capitalism, and its influence since its publication ranks it among the most important works of the last millennium.

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