Editora: The Saylor Foundation
The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. A version 2.1 edition is available at a low price from Flat World Knowledge Listed by Unglue.it.
Till a few years ago, Cyber security was considered an emerging risk. Today, it represents a reality. This episode of Why Businesses Fail will focus exclusively on Cyber Security. The days of hacking into someone's account and changing passwords or sending malicious mails are long gone. Cyber security incidents today represent the use of sophisticated machinery, software algorithms, and systems that can unlock or decrypt many robust pieces of code. Shutdown of ports, airports, electricity grids, theft of IP and sensitive financial and medical records are getting common day by day. Listen to the interview of Cyber Security expert Vivek Chudgar, who cites specific instances where lack of a robust cyber security protocol in companies has led to failure. He highlights that failure to report, or to respond to a data breach effectively is also a failure on the part of organizations.Ver livro
The Ultimate Front Desk Guide for Orthodontists is the definitive resource for orthodontic practices looking to convert more leads into loyal, long-term patients. Written by Dr. Tyler Coles, an orthodontist who scaled his practice from 2 to 7 locations in just five years, this guide outlines the crucial role a well-trained front desk team plays in achieving exceptional practice growth. Combining Dr. Coles’ expertise in both orthodontics and marketing, the book reveals proven strategies for handling leads, nurturing relationships, and ultimately increasing patient conversion rates. In this guide, Dr. Coles shares the exact methods he used at Premier Orthodontics to optimize front desk operations and achieve an impressive 93% conversion rate. The focus is on providing clear, actionable techniques for training your front desk team to manage phone calls, schedule consultations, and follow up with potential patients effectively. You’ll learn how to turn your front desk team into a highly productive, conversion-focused unit that not only answers phones but actively drives practice growth. If you're ready to scale your practice and take your conversion rates to the next level, this book is for you. The Ultimate Front Desk Guide for Orthodontists provides the tools, scripts, and mindset shifts necessary to ensure your front desk team is a key player in transforming leads into patients. Say goodbye to missed opportunities and hello to a fully booked schedule, as you implement these proven strategies that can revolutionize the way your practice interacts with potential patients.Ver livro
We seem to be stuck, staring at insurmountable challenges. The pandemic is the opening act for climate change, and we need to get much better at anticipating and preparing for these types of challenges. Simply rebuilding bridges once they fall, or houses once they are swept away, is both expensive and risks human lives. Anticipation and preparation costs more now, but is much less costly over time. We have managed—or at least reacted to—the Aids epidemic (1981–2013), Internet bubble bursting (2001), the real estate bubble bursting (2007), the opioid epidemic (2017), forest fires on the West Coast (2018), and the coronavirus pandemic (2020). Very recently, we have experienced the fall of Afghanistan (2021), the latest earthquake and hurricane in Haiti (2021), and the attack on Ukraine (2022). Beyond Quick Fixes steps back from business as usual to rethink how we can approach the complex challenges of contemporary society. Rouse retreats, initially, into the principals of design thinking rather than policy making; he rigorously reconsiders our typical modes of operation and explores alternative ways of thinking about complex problems and potential solutions. The result is an integrated approach to addressing complexity to assist leaders and advisors responsible for addressing these challenges.Ver livro
How to Start a Business: The Ultimate 2-in-1 Guide for Entrepreneurs Ready to Launch, Scale, and Succeed! Are you ready to turn your business idea into a thriving, profitable venture? Whether you're a first-time entrepreneur or a seasoned business owner looking to scale and dominate your market, this powerful 2-in-1 guide provides everything you need to succeed. 📘 Book 1: How to Start a Business Master the fundamentals of entrepreneurship with a step-by-step roadmap to launching your dream business. Learn how to: ✅ Write a winning business plan that attracts investors ✅ Choose the right business structure (LLC, Sole Proprietorship, or Corporation) ✅ Handle small business accounting and taxes with ease ✅ Set up efficient operations and automate workflows ✅ Develop a strong marketing strategy to stand out from the competition 📘 Book 2: The Business Empire Blueprint Once your business is off the ground, it’s time to scale and dominate your industry. This book will teach you how to: 🚀 Implement growth hacking strategies to scale fast 💰 Optimize cash flow and financial management for long-term success 📈 Build a brand that commands attention and customer loyalty 🛑 Plan your exit strategy and maximize business valuationVer livro
Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone. But the lack of reliable information makes this area both risky and murky. In this practical book, experienced securities attorney Alexandra Damsker explains DeFi's role in both blockchain and finance. Ideal for developers looking to build decentralized applications (DApps), this book compares DeFi to traditional bank-led fintech and explains why DeFi is exploding in interest and popularity. You'll explore the growing array of DApps and platforms in various categories, including their benefits and drawbacks, and learn how DeFi tools work together from the perspective of both users and developers. With this book, you will learn how DeFi fits into the blockchain and fintech worlds; understand why it's important to move beyond the banking system; explore the tools for building a useful, functional DeFi application; and learn the risks, benefits, regulatory concerns, and unresolved issues in this nascent and fast-growing industry. You'll also see which technologies are well-positioned to be incorporated into DeFi blockchains in the near future and assess your own risk level to determine which strategies are most appropriate.Ver livro
As a CEO charged with elevating your business and ensuring its growth, the path can feel long—and lonely—without the right support. But behind every successful CEO is a board of directors, a diverse group of mentors rich in knowledge and experience, capable of guiding you in your company’s development and laying a foundation for you to flourish. Are you ready to start building?In Build Your Board, Build Your Business, economist, investor, and entrepreneur Barbara Clarke shows how to take your company to the next level and fulfill your potential by developing the board of directors your company needs for success. Whether you’re a CEO now or aspiring to be one, this book is the business companion that will help you organize your intentions and goals, streamline your effort, and utilize the diversity your organization has to offer. Your personal success means more overall success for your company. With worksheets, questionnaires, and exercises to demystify the process of building a board, Build Your Board, Build Your Business is a thought-provoking companion for any business owner's journey to success.Ver livro
