Outros livros que poderiam interessá-lo

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  Climate Denial

  Thomas Porcher, Henri Landes

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  Is it possible to subsidize fossil fuels on the one hand, while at the same time claiming to be committed to the fight against global warming? 
  Is it possible to promote free trade treaties throughout the world while claiming that CO2 emissions must be reduced? 
  Can we use indicators that only take into account market production without taking into account pollution?
  In view of the climate challenge, the answer to these questions should be negative, but unfortunately today it is still positive. In a documented, clear and incisive book, Thomas Porcher and Henri Landes denounce this climate hypocrisy. In the last chapter, they present 10 proposals to meet the climate challenge. 
  Instead of all the great speeches on climate, this book reminds us of the sad reality of recent years—an unprecedented development of polluting energies with unconventional gas and oil, a blind trust in non-existent solutions from the market to fight against climate change, hundreds of free trade treaties being negotiated without climate clauses, inadequate measurement indicators that encourage business as usual.

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  Increase focus and concentration...

  Stuart Newman

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  DST Hypno with Stu Newman is the perfect way to increase your focus and concentration through meditation.  
  With his unique approach, you will be able to tap into your inner power and strengthen your ability to stay focused on tasks at hand.  
  Not only that, but you will also learn how to use mindfulness techniques such as breathing exercises and visualization in order to help create a more relaxed state of mind which can lead towards greater clarity of thought.  
  By using DST Hypno with Stu Newman, you are sure get the most out of each session while having fun along the way!  
  Give it a try today for an improved focus and concentration level tomorrow!

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  Sweet and Deadly - How Coca-Cola...

  Murray Carpenter

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  If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don't find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America's health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark. 
   
   
   
  Sugar-sweetened beverages are the single item in the American diet that most contributes to the epidemic of chronic disease—in particular, obesity, type 2 diabetes, and cardiovascular disease—and Coca-Cola is America's favorite sugar-sweetened beverage, by far. Carpenter details how the Coca-Cola corporation's sophisticated shadow network has masterfully spread disinformation for decades to hide the health risks of its product from consumers—risks disproportionately borne by Black, brown, and low-income communities. Working from a playbook of obfuscation and pseudoscience that has worked well for other harmful products, from tobacco and trans fats to opioids, Coca-Cola has managed to maintain an aura of goodness and happiness. This eye-opening book finally and fully reveals the truth behind that aura.

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  Be a Nerd That Talks Good -...

  Joel Benge

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  The nerd's ultimate guide for turning technical knowledge into compelling and effective messaging 
  Every tech founder who tries to get the message out about their product knows the moment they've lost their audience. Blank stares come from the people you need most to buy into your message or understand your concepts. Without the ability to effectively explain technical concepts to a nontechnical audience, data points and all your knowledge become a hindrance instead of a relevant message. Even when you nail every technical concept in your pitch, if your messaging isn't delivered in a way that becomes relevant to the listener, they won't pick up what you're putting down. 
  For two decades, MessageSpecs Consulting founder Joel Benge has been helping tech nerds ditch boring IT pitches in favor of authentic people-first messaging without getting caught in jargon. Combining classical philosophy and modern neuroscience, Be a Nerd That Talks Good guides tech nerds on how to tell their story and connect with audiences. Inspired by Aristotle's rhetoric, Joel uses his MessageSpecs heart, head, and gut model to teach you how to balance your messaging and use emotion, logic, and credibility to get noticed, be understood, and accomplish goals. 
  If you're a tech nerd ready to go from oversharing and underselling your tech to communicating with confidence, Be a Nerd That Talks Good bridges the gap between deep technical knowledge and clear, effective messaging, turning those blank stares into blank checks.

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  Social Media Marketing For...

  Brian Scott Fitzgerald, Blake...

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  Start your journey to becoming a social media master with "Social Media Marketing For Beginners," a comprehensive guide that will teach you exactly how to build a solid online presence and maximize your social media advertising. Learn key strategies to revolutionize your business, from content curation to repurposing, scaling, and new selling methods. Get the answers to why specialist marketing is important and how to copy a competitor's strategy. This book provides clear, easy-to-follow lessons to help you become an expert in the ever-changing digital world. 
  Benefits of this book include: 
  - Become an expert in the digital world 
  - Master social media marketing strategies 
  - Transform your business to reach more people 
  - Develop an outstanding online presence 
  What's included in the book: 
  - Basics of social media and its vast world 
  - Advanced strategies for digital marketing 
  - Practical lessons to develop your presence 
  - Clear, easy-to-follow instructions 
  Don't miss out on this opportunity to become a social media master. Buy "Social Media Marketing For Beginners" now before the price changes.

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  Why Geese Don't Get Obese (and...

  Eric P. Widmaier

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  Imagine being able to consume 250,000 calories daily without gaining weight. 
  If you had the metabolism of a shrew you could. And while most of us can't hold our breath for more than a few minutes, the Weddell seal can remain under water for a full 75 minutes! 
  Through many amazing examples, Why Geese Don't Get Obese discusses the mechanisms humans and other creatures have evolved to gauge their need for food; gather water and oxygen; circulate blood; regulate body temperature; respond to stressful situations; and maintain other survival needs. 
  Peppy prose and just the right amount of detail make this audio-book a delight and a fitting ode to the remarkable resilience of nature!

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