Otros libros que te pueden interesar

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  The Lost Art of Connecting - The...

  Susan McPherson, Jackie Ashton

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  Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and more than just a means to an end. We need to tap into our humanity and learn to be more intentional and authentic.  As a "serial connector" and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Woven together with helpful tips and useful advice on making the most out of every step, this book draws on McPherson's own experience as a renowned "serial connector," as well as the real life success stories of friends and clients. Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play—and enrich our lives in every way.

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  Game Changer - How Strategic...

  Jean-Manuel Izaret, Arnab Sinha

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  The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.With research from BCG's Bruce Henderson Institute along with real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leader's or business owner's conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.

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  Stock Buybacks - Their Importance

  Deaver Brown

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  Stock Buybacks: Their Importance describes their background, history, importance, and mechanics. A must for any investor or individual interested in business, economics or American politics.

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  The Mood Elevator - Take Charge...

  Larry Senn

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  Mood swings are a common, almost universal experience—especially in a world as full of unpredictable, uncontrollable changes and chances as ours. People know they have good and bad moods, but most have never thought of them as an emotional elevator they ride, nor have any influence over. Perhaps they've even tried to suppress their moods, and refuse to acknowledge the ride at all. 
  Larry Senn implores listeners to take our changing moods seriously and ride the mood elevator, which can help us all be more effective leaders and greatly impact our personal lives. At the top floors, we find ourselves to be grateful, wise, creative, resourceful, and hopeful. At the bottom, we can be depressed, angry, stressed, judgmental, and defensive. The Mood Elevator provides a framework and a series of simple pointers and illustrative stories that help listeners see that without taking the full ride, we can't access the top floor moods without remembering that we have to build up from the bottom. 
  The Mood Elevator shows us that we create our own moods through our own thinking and, in the end, have control over the direction we head. The book provides simple steps for anyone to quickly change their thinking to create better emotional states based on their environments.

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  The Marvel Studios Story - How a...

  Charlie Wetzel, Stephanie Wetzel

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  What can you learn from the world’s most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. 
  Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween. 
  The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn:How to recognize and pursue additional revenue streams.How a company can successfully balance the creative with business to appease investors and fans alike.And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots. 
  The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

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  Don't Take the Last Donut - New...

  Judith Bowman

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  “Judith Bowman has written the definitive business etiquette guide.”—Success Magazine “Don't Take the Last Donut provides all you need to know so that you don't lose your job position or business deal.”—Colorado Springs Business Journal Don't Take the Last Donut gives you the tools you need to be confident and letter-perfect in any business setting--from pitch to presentation, from networking to contract negotiations, and everything in between. With this book, you will easily master the art of small talk, the protocol of the perfect business introduction, and the many nuances of the business lunch. You'll learn:The protocol of the proper business introduction…even if you have forgotten someone's name.The art of creating a positive first impression.How to manage an awkward moment.The vast differences in rules of etiquette around the world. Plus, new for the paperback edition: a new appendix, showing readers how to exceed expectations in the workplace and go from "fine" to "fabulous."

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