Outros livros que poderiam interessá-lo

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  Legendary Leadership in Scaleups...

  Mary Butler

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  Are you a founder thinking, ‘This used to be fun!’?  
  Are you stuck? Are you overwhelmed and exhausted from trying to do it all, yet unsure of what you should (and shouldn’t) be doing? 
  It’s time to enjoy this adventure again. You can be the best founder as leader to your team by shifting from doer to leader, and from operations to strategy. 
    
  This essential book examines the importance of learning to let go. It matters for you, your team and your business. It will help you:step away from the day-to-day and step up as a strategic leaderset boundaries, identify the work you should do, and let go of what you shouldn’tre-establish your reputation, internally and externallybuild the best relationships and team to support you and your business. 
    
  Mary Butler gets what traditional HR doesn’t. And she gets scaleups.  
  Mary has a BSc and an MBA, but her ability to identify and address buried challenges makes her different. If you want to make the tough but necessary calls to become a legendary leader and help your business scale, she’ll support you all the way.  
  Mary was the global Head of Talent Management for a tech scaleup that grew from 300 to 1400 people in her first year. She has more than 25 years of talent management experience, from global corporates to scaleups, across Europe, the US, Asia, NZ, and Australia in industries from aviation to tech and professional services.

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  The Sport and Prey of Capitalists

  Linda McQuaig

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  Why are we selling off the impressive public enterprises we often battled as a nation to create? 
   
  In the early 1900s, thousands of Canadians battled wealthy interests, winning control of Niagara Falls and creating a public power company. Another popular movement succeeded in creating Canada’s public broadcasting system to counter American dominance of the airwaves. And a Canadian doctor established a publicly owned laboratory that saved countless lives by producing affordable medications, contributing to medical breakthroughs and helping to eradicate smallpox throughout the world. 
   
  But in recent decades, we have allowed our inspiring public enterprises to be privatized and our vital public programs downsized, leaving us increasingly dominated by the forces of private greed that rule the marketplace. 
   
  In The Sport and Prey of Capitalists, Linda McQuaig challenges the dogma of privatization, which has defined our political era. She argues that now more than ever, as we grapple with climate change and income inequality, we need to expand, not shrink, our public sphere.

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  You Can Still Make It In The Market

  Nicolas Darvas

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  "You Can Still Make It" by Nicolas Darvas is an inspirational self-help book that serves as a guiding light for those seeking success in various aspects of life, particularly in the realm of finance and personal development. Drawing from his own experiences as a successful dancer turned stock trader, Darvas shares invaluable insights and practical strategies for achieving one's goals despite adversities and setbacks. Through engaging narratives and actionable advice, Darvas empowers readers to harness their inner potential, cultivate a mindset of perseverance, and take decisive actions towards realizing their dreams. With a blend of wisdom, wit, and optimism, "You Can Still Make It" is a compelling read that motivates individuals to overcome obstacles, seize opportunities, and carve their path to success in both the financial markets and beyond.

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  In Search of a Sustainable...

  Bertelsmann Stiftung, The Globalist

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  How can politics, economy and society become more sustainable and socially just? To this end, what kind of political course has to be set at national and international level? The volume "In Search of a Sustainable Future" has experts from five continents and different disciplines giving answers to these questions and presents solutions for a more sustainable future. Following a comprehensive approach to sustainability, the authors do not only consider the ecological aspects but also the economical and social ones while taking into account their interdependence. They describe the challenges for a global policy of sustainability and discuss the barriers such a development has to overcome.

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  Top Ideas and Insights on Marketing

  IntroBooks Team

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  Want to start a new coffee shop or open a new book store, but have doubts on whether there will be adequate sales? Always dreamt of working in the management business but don’t know the rules? Want to begin a start-up company, but don’t know if the news and ideas will reach people? 
  So many questions keep ringing in one’s brain when one keeps thinking of entrepreneurship, business and marketing. Do not worry; these doubts are going to fade away when you read these guidelines on marketing explaining the minute details on increasing sales and making it up to consumer’s satisfaction. 
  The agenda is to bring in all the best ideas and insights the world has seen to work in the marketing business. The real deal being one can come up with billions of unique ideas after reading the guidelines, but all these ideas have a few common factors. A solid understanding of marketing is what helps win in a healthy competition. 
  Note that the content mentioned here is only one author’s perspective of viewing marketing ideas and insights. It is advised to take this information for reference purposes only.

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  Covert Cows and Chick-fil-A -...

  Steve Robinson

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  The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. 
  During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015--and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.  
  Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success. 
  Enjoy a behind-the-scenes look at Chick-Fil-A’s visual marketing strategy with photos available in the audiobook companion PDF download.

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