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Do you need help to reap the benefits of digital capabilities? Are you seeking a sensible path to integrating new technology and ideas into your proven business processes? In the digital age, steering your business to benefit from digital technologies is not only a differentiator but is increasingly becoming key to profitable growth. Smart, prudent implementation and deployment are necessary to pull off the change successfully. This book reflects the business challenges we have observed repeatedly, along with the best processes, resources, and tools to help companies in their journey. We have equipped many organizations in the Electronics Industry to benefit from digital transformation, and we continue to transform ourselves through these partnerships. In this book, you will learn: • The importance and impact on business performance of pursuing digital transformation • Technology needs, requirements, and dependencies. • Change management best practices to support digital transformation • A sensible roadmap for implementation • Technical trends that are taking the world by storm! This book is a must-read for anyone interested in taking their business to the next level! In these pages, we will provide you with guidance and advice to promote the best decisions for you and your company. Uplevel your business today!Ver libro
Whether you are in between opportunities, or planning your next career move, and/or if you have not interviewed in the past few years, we've got the perfect guide for you!Making more money in your late 30s and early 40s is critical to your lifestyle. Now you can apply with confidence, using 21st-century tools to prepare and apply to new roles and win the jobs and careers you're seeking.From $35,000 to $350,000+, this audiobook is for you!Ver libro
Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itself And perhaps most important of all:How to own a word in the mind of the consumer. Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.Ver libro
This program includes an introduction and epilogue read by the author.This century has seen the costliest hurricanes in U.S. history—but who bears the brunt of these monster storms? Consider this: Five of the most expensive hurricanes in history have made landfall since 2005: Katrina ($160 billion), Ike ($40 billion), Sandy ($72 billion), Harvey ($125 billion), and Maria ($90 billion). With more property than ever in harm's way, and the planet and oceans warming dangerously, it won't be long before we see a $250 billion hurricane. Why? Because Americans have built $3 trillion worth of property in some of the riskiest places on earth: barrier islands and coastal floodplains. And they have been encouraged to do so by what Gilbert M. Gaul reveals in The Geography of Risk to be a confounding array of federal subsidies, tax breaks, low-interest loans, grants, and government flood insurance that shift the risk of life at the beach from private investors to public taxpayers, radically distorting common notions of risk. These federal incentives, Gaul argues, have resulted in one of the worst planning failures in American history, and the costs to taxpayers are reaching unsustainable levels. We have become responsible for a shocking array of coastal amenities: new roads, bridges, buildings, streetlights, tennis courts, marinas, gazebos, and even spoiled food after hurricanes. The Geography of Risk will forever change the way you think about the coasts, from the clash between economic interests and nature, to the heated politics of regulators and developers.Ver libro
The Manager’s Phrase Book is a collection of thousands of ready-to-use phrases that will enable you to move into the ranks of today’s most competent managers. You will have control of any situation at a moment’s notice, regardless of your position in the corporate world. You will have all the weapons you need to succeed where vibrant, meaningful, appropriate, and, perhaps above all, precise language is required.With this passport to success, you will begin a new game in which you are among the charismatic, the untouchable—the elite. The Manager’s Phrase Book is an amazingly fast paced, easy-to-use reference book that will help you to:Use the correct words at all timesConquer conflictTake on challenges and challengersBuild bridges between peopleAddress sticky situationsFurther your own careerAnd so much moreThe Manager’s Phrase Book makes it easy for you to break out of the mundane world of management and to take on all comers. It is the latest compilation of Patrick Alain’s research on how managers really communicate in today’s world.Ver libro
“Social media marketing is about identifying the essence of engagement.”~Edgerank CheckerTribes on social media are not connected by blood relationships but the internet itself allows users from all over the world to create groups or “families.” Families that can have members from all over the world whom they share common values, shared interest, goals, and interests.For any business to become successful, it is critical they learn how powerful the use of Tribes on social media will boost their popularity and sales. This book will offer guidance and show how to set up a Tribe. It will allow you to use the internet to promote your business where traditional print media fail.Tribes are a relatively new feature of social media culture. They have grown to an outstanding success for those that invest in the time to use them. Why not use the internet to make connects worldwide?Ver libro
