Otros libros que te pueden interesar

• 

  Allen Klein - The Man Who Bailed...

  Fred Goodman

  • 0
  • 0
  • 0

  Allen Klein was like no one the music industry had seen before. The hard-nosed business manager became infamous for allegedly catalyzing the Beatles' breakup and robbing the Rolling Stones, but the truth is both more complex and more fascinating. As the manager of the Stones and then the Beatles-not to mention Sam Cooke, the Who, Donovan, the Kinks, and numerous other performers-he taught young soon-to-be legends how to be businessmen as well as rock stars. In so doing, Klein made millions for his clients and changed music forever.But Klein was as merciless with his clients as he was with anyone else, earning himself an outsize reputation for villainy that has gone unchallenged until now. Through unique, unprecedented access to Klein's archives, veteran music journalist Fred Goodman tells the full story of how the Beatles broke up, how the Stones achieved the greatest commercial success in rock history, and how the music business became what it is today.

  Ver libro

• 

  Plan BE - A Professional's Guide...

  Peter Matthies

  • 0
  • 0
  • 0

  Plan BE takes us on a transformative journey toward a new paradigm of success—one that’s not driven by doing more and pushing ahead, but one that allows us to expand into who we’re here to BE. In a world where traditional approaches to success often lead to exhaustion and burnout, with millions of people yearning for a more balanced and fulfilling way to work and live, Plan BE offers an alternative pathway that allows individuals to thrive and flourish, while staying true to their authentic selves. 
  Plan BE is not simply a how-to book; it is a book that makes the listener fall in love with life again. Insights and eye-opening revelations of how we tick open a room of possibility, authentic power, and satisfaction that many of us have sensed but struggled to access. 
  Peter Matthies shares his own journey from being a software entrepreneur and venture capitalist to leaving his career, home country and marriage to discover the principles for building a life of well-being, wisdom, and fulfillment. He founded the Conscious Business Institute in 2005 and has since delivered its groundbreaking approaches to more than 60,000 learners and 172 countries, in globally leading organizations including BMW, Starbucks, Intel, Allianz, and Siemens. The deeply insightful and practical guidance Plan BE provides is a liberation from our pressure-cooker world. It paves the way for building a more fulfilling and purposeful life, both individually and collectively—a must-listen for anyone seeking a more wholesome way of approaching success and accessing their deeper potential. 
  Plan BE addresses the cornerstones to transform our personal lives, our professions, our organizations, and our Western way of life including why our model of success isn’t designed to make us happy, and what the alternative model looks like.

  Ver libro

• 

  Reinventing Jobs - A 4-Step...

  Ravin Jesuthasan, John W. Boudreau

  • 0
  • 0
  • 0

  Your organization has made the decision to adopt automation and artificial intelligence technologies. Now, you face difficult and stubborn questions about how to implement that decision: How, when, and where should we apply automation in our organization? Is it a stark choice between humans versus machines? How do we stay on top of these technological trends as work and automation continue to evolve?Work and human capital experts Ravin Jesuthasan and John Boudreau present leaders with a new set of tools to answer these daunting questions. Transcending the endless debate about humans being replaced by machines, Jesuthasan and Boudreau show how smart leaders instead are optimizing human-automation combinations that are not only more efficient but also generate higher returns on improved performance.Based on groundbreaking primary research, Reinventing Jobs provides an original, structured approach of four distinct steps—deconstruct, optimize, automate, and reconfigure—to help leaders reinvent how work gets bundled into jobs and create optimal human-machine combinations. Jesuthasan and Boudreau show leaders how to continuously reexamine what a job really is, and they provide the tools for identifying the pivotal performance value of tasks within jobs and how these tasks should be reconstructed into new, more optimal combinations.

  Ver libro

• 

  100 Ways to Motivate Others...

  Scott Richardson, Steve Chandler

  • 0
  • 0
  • 0

  The world of leadership has changed dramatically since 100 Ways to Motivate Others was written, and now Chandler and Richardson have revised and refreshed their organizational classic to meet the times.They have crafted a vital, user-friendly, inspirational guide for executives, managers, and professionals…and those aspiring to reach their level. 100 Ways to Motivate Others is based on years of successful live workshops, seminars, and personal coaching programs on communication and leadership.This new edition includes fresh insights into communication and rapid decision-making, the importance of personal self-leadership and physical energy, and exciting new methods for enrolling clients and selling to customers in service-oriented ways that leave behind the old paradigm of manipulation and persuasion. The authors will help you learn:How to slow down and enjoy a new level of focus.How to build on your peoples' strengths.A simple and creative way to hold people accountable.How to enjoy cultivating the art of supportive confrontation.

  Ver libro

• 

  Managing Brand Equity -...

  David A. Aaker

  • 0
  • 0
  • 0

  The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.  In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

  Ver libro

• 

  Take Charge of Your Mind - Core...

  John Selby, Paul Hannam

  • 0
  • 0
  • 0

  In Take Charge of Your Mind, business entrepreneur and Oxford lecturer Paul Hannam and noted psychologist John Selby present well-researched and easily mastered "cognitive uplift" methods for consciously expanding your mental performance, personal power, and satisfaction at work.This easy-to-master Take Charge process enables you to wake up your mind and truly shine at work. By unleashing the remarkable power of your integrated mental, emotional, and intuitive capacity, you'll gain creative brilliance and inner confidence, successful customer bonding, and a new sense of well-being and fulfillment.

  Ver libro