Outros livros que poderiam interessá-lo

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  Digital Marketing and The Power...

  Ryan Bracha

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  Digital Marketing and The Power of The Brand is a crucial and informative guide to the essentials of creating and marketing a new brand online, for business start-ups and existing business re-branding projects alike. 
  The first half of the audio book discusses marketing theory and the customer journey, before introducing the listener to the many forms of digital marketing that are available in the information age. Discover the best suited social media platforms for different types of customer, the best time of day to send different email messages, what you need to do to rank highly on search engines, and much more. 
  The second half of the content then delves into the process of building a new brand. From the psychology of colours to the importance of a compelling brand story, writer Ryan Bracha will talk you through the whole process of bringing your brand to life. There are examples and exercises to participate in along the way, so that you have a complete brand idea to take away and work with. 
  This audio book by Ryan Bracha, Managing Director of Yorkshire's Gala Education & Marketing agency, is designed to strip back the jargon and business-speak to clearly and easily provide the tools needed to give your brand the best possible chance of success online in the early stages.

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  Lean Out - The Truth About Women...

  Marissa Orr

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  Girl gangs reigning terror at Facebook, narcissistic overlords at Google . . . this is the backdrop of Lean Out, which takes readers on the journey of Marissa Orr, a single mom of three trying to find success in her fifteen-year career at the world’s top tech giants. Orr delivers an ambitious attempt to answer the critical question: What have we gotten wrong about women at work?  
  “This book is a must-read for insights on the impact that reversing systemic gender biases can have on creating more diverse, healthier workplaces for both women and men.” 
  --Joanne Harrell, Senior Director, USA Citizenship, Microsoft 
   “This book will make you think differently about what it will take for women to succeed at the highest levels in American business.” 
  --Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe 
  Lean Out offers a new and refreshingly candid perspective on what it’s really like for today’s corporate underdogs. Based on both in-depth research and personal experiences, Orr punctures a gaping hole in today’s feminist rhetoric and sews it back up with compelling new arguments for the reasons more women don’t make it to the top and how companies can better incentivize women by actually listening to what they have to say and by rewarding the traits that make them successful. 
   In Lean Out, Orr uncovers:Why our pursuit to close the gender gap has come at the expense of female well-being.The need to redefine success and change the way corporations choose their leaders.The way most career advice books targeting professional women seek to change their behavior rather than the system.Why modern feminism has failed to make any progress on its goals for equality. 
  More than fifty years since the passage of the Equal Pay Act, the wage gap still hovers at 80 percent, and only 5 percent of CEOs in the Fortune 500 are women. Today, rising up the ranks in many companies still often means cutthroat, win-at-all-costs tactics, where being the loudest voice in the room is more important than being the person with the best ideas for moving the company forward. Not surprisingly, most women don’t want to play this game. 
   An everyday working woman with a sardonic sense of humor, Orr is an endearing antihero who captures the voice for a new generation of women at work. Lean Out presents a revolutionary path forward, to change the life trajectories of women in the corporate world and beyond.

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  Trading Strategies - Master the...

  Mark Zone

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  Interested in having a highly profitable job with flexible working hours, and being your own boss? You heard about people getting rich on the stock market, and want to be one of them but don’t know where to start? A career of a day trader can be an extremely exciting and successful one if you have the right tools. Without them, you risk losing money by making costly mistakes that could otherwise be avoidable. With the right guide, even someone completely new to stock trading can be successful and make a profitable career out of it. In this detailed, comprehensive book you’ll find precious tips about day trading, and strategies you can implement to start making big money in no time! The audiobook entails information about every relevant type of financial market, from stock to cryptocurrencies and everything in between. If you’re thinking about starting a career as a day trader, use this audiobook to learn: ●	How the trader’s career actually works, and what it entails ●	Trading terms and types, including the advantages and strategies of each one ●	How to avoid beginner’s mistakes, and invest smartly ●	How to calculate the risk factor or when to invest, and when to back out ●	Strategies for purchasing and selling stock ●	How to recognize bad stock ●	How to deal with sudden upturns and breakouts A stock market is, simply put, a money-making machine, but only for those than know how to push the right buttons and operate it the right way. A lot of people feel threatened by the complex trading system and shy away from trying out their luck. You’ve probably heard a fair share of horror stories about beginners making some crucial mistakes and losing all their investment. Use this book to start investing the right way, by choosing profitable and secure stocks. Follow the tips and advice only an insider or a professional trader usually knows, and get ready to make a fortune! Start Your Career as a Trader with this Guide, Even if You’re an Absolute Beginner!

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  Nine Crises - Fifty Years of...

  William Keegan

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  A collapsing pound, spiralling oil prices, near-rationing of electricity... over the past half-century, Britain's economy has lurched from one crisis to another, though it somehow always survives or at least it has done until now.
  Veteran financial journalist William Keegan has seen it all, from the 1967 devaluation to the three-day week, from Black Wednesday to the global financial crash of 2007-08. In a career that has seen him hop from Fleet Street to the Old Lady of Threadneedle Street and back again, he has nurtured connections with Chancellors of the Exchequer, Governors of the Bank of England, influential economists and Fleet Street legends.
  Now, in this lively and wide-ranging account, he takes us on a tumultuous journey through the past fifty years of our economic history and looks ahead to explain why Brexit poses the biggest existential threat the British economy has yet faced.
  Peppered with anecdotes and memories from the author's illustrious career,Nine Crises offers a fresh insight into Britain's past, present and future for economic expert and novice alike.

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  Genuine Sustainable Abundance

  Bernard Lietaer, Jacqui Dunne

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  Does our present system of economics truly serve the needs of the 21st century world? What are the stepping stones to a new economic structure? Lietaer and Dunne give many examples of successful, large scale, cooperative and complementary currencies in place today offering various communities resilience and sustainability and making for more robust economic systems.

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  Leading Like the Swamp Fox - The...

  Kevin Dougherty, Steven D. Smith

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  A riveting and applicable study of how Francis Marion delivered the leadership and strategy to defeat the British in the South Carolina lowcountry campaigns.Francis Marion is certainly the stuff of which legends are made. His nickname “The Swamp Fox,” bestowed upon him by one of his fiercest enemies, captures his wily approach to battle. The embellishment of his exploits in Parson Weems’ early biography make separation of fact from fiction difficult, but certainly represents the awe, loyalty, and attraction he produced in those around him. His legacy is enshrined in the fact that more places in the United States have been named after him than any other soldier of the American Revolution, with the sole exception of George Washington. Even today’s U.S. Army Rangers include Marion as one of their formative heroes. Surely much about leadership can be learned from such an intriguing personality.   Leading like the Swamp Fox: The Leadership Lessons of Francis Marion unlocks those lessons. Divided into three parts, the book first presents the historical background and context necessary to appreciate Marion’s situation. The main body of the book then examines Marion’s leadership across eight categories, with a number of vignettes demonstrating Marion’s competency. The summary then captures some conclusions about how leadership impacted the American Revolution in the South Carolina Lowcountry. An appendix provides some information about how the reader might explore those physical reminders of Marion and his exploits that exist today. Readers interested in history or leadership, or both, will all find something for them in Leading like the Swamp Fox.

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