Outros livros que poderiam interessá-lo

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  Rapid Google Ads Success - And...

  Claire Jarrett

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  Get Google Ads working FAST for your business! 
  In Rapid Google Ads Success, Claire Jarrett sets out to show you the reality of how to create a successful Google Ads campaign. 
  By talking through examples in various industries such as locksmiths, relationship coaches, will writers and personal trainers, Claire Jarrett debunks the often-held belief that Google Ads should be managed by a specialist. 
  Drawing from real-life examples and her 15 years of experience, she details the strategies that work for developing a profitable Google Ads account. 
  Rapid Google Ads Success is for anyone who is frustrated by the complex Google Ads interface, or for anyone fretting about poor results from their existing campaigns. It will change the way you think about Google Ads marketing and the crafting of a winning strategy. 
  “If it wasn't for Claire and her team, I would not have a business - honestly.” 
  David Nicholls, Will Writer

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  Forgiving Humanity - How the...

  Peter Russell

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  Why has the most innovative of species become so dangerous? The answer, suggests Peter Russell, lies in humanity’s accelerating pace of development. He shows how innovation breeds further innovation—a positive feedback loop leading to exponential rates of change. But our minds cannot grasp the full implications of exponential growth. We think more in terms of linear change, leading to a blind spot on the future.  
  However fast the pace of change may be today, it will be even faster in the years to come, bringing ever more rapid scientific and technological advances. But ever-accelerating change also creates stress on the systems involved. The faster the change, the greater the stress, and the more likely systemic breakdown. We are heading into a future with technology beyond our dreams, but in a world that is breaking at the seams. 
  Russell argues there is no blame for this. Spiraling rates of development, with all their consequences, positive and negative, are the inevitable fate of any intelligent, technologically-empowered species.  
  How do we live with such unsettling conclusions? How can we prepare for a world that is becoming increasingly unpredictable? What does it mean for the future of humanity? 
  Peter Russell, the widely acclaimed author of The Global Brain and other pioneering works, earned an honors degree in theoretical physics and psychology —as well as a masters degree in computer science —at the University of Cambridge. He subsequently went to India where he explored meditation and Eastern philosophy, and was one of the first people to introduce personal development programs to corporations in the 1970s. His other books include The TM Technique, The Upanishads, Waking Up in Time, From Science to God, and Letting Go of Nothing.

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  Expressly Human - Decoding The...

  Mark Changizi, Tim Barber

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  Over billions of years of evolution, animals have become increasingly sophisticated and increasingly sentient. In the process, they evolved emotions, which helped improve their odds of survival in complex situations. These emotions were, at first, purely internal. But at some point, social animals began expressing their emotions, in increasingly dramatic ways. These emotional expressions could accurately reflect internal emotions (smiling to express happiness)—or they could be quite different (smiling to cover up that you're actually furious, but can't tell your boss that). 
   
   
    
  Why did once-stone-faced animals evolve to be so emotionally expressive—to be us? The answer, as evolutionary neurobiologist Mark Changizi and mathematician Tim Barber reveal, is that emotional expressions are our first and most important language—one that allows us, as social animals, to engage in highly sophisticated communications and negotiations. 
   
   
    
  Expressly Human introduces an original theory that explains, from first principles, how the broad range of emotional expressions evolved, and provides a Rosetta Stone for human communication. It will revolutionize the way you see every social interaction, from deciding who gets the last slice of pizza to multimillion-dollar business negotiations, and change your definition of what makes us human.

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  Cosmos Issue 96 - New Ways of...

  The Royal Institution of Australia

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  This is Issue 96 of Cosmos, a quarterly science magazine. Produced by The Royal Institution of Australia, Cosmos aims to inspire curiosity in 'The Science of Everything' and make the world of science accessible to everyone.

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  We are what we listen to - The...

  Dr. Patricia Caicedo M.D.

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  In this groundbreaking union of art and science, soprano, musicologist, and physician Patricia Caicedo explores the connection between music-its performance, how we listen to it, why we enjoy it-and health.Drawing on the latest research and musical examples, Caicedo reveals:- How the brain works when you listen to and make music.- The relationship between rhythm, movement, and health.- The relationship between pleasure, emotion, and music.- How music has been a crucial element of the human experience since the beginning of the species and how it is fundamental for maintaining communities.- The importance of music in pain and death.- How music increases your creativity and produces happiness and a sense of purpose in life.We are what we listen to: the impact of music on individual health will attract readers of Oliver Sacks and David Byrne, as it is an unprecedented, transdisciplinary investigation that contextualizes the music and its effects on historical, scientific, and social levels. It is an essential book for music lovers and everybody seeking to improve their mental and physical health. 
  "This thoroughly researched written book results from a lifetime of careful study and wide experience. It contains revelations on virtually every page concerning the therapeutic benefits of music." Dr. Walter Clark, Professor of Musicology, University of California Riverside. 
  "I appreciate this book because it is written in a way that activates the reader's senses in a way that not only informs but efficiently urges us to participate creatively, letting the music do its magic to us." Alfons Karabuda, President International Music Council.

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  Particle and Nuclear Physics -...

  Mark Hedges

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  At the heart of the universe lies a hidden world of fundamental particles and forces that shape all matter and energy. Particle physics seeks to understand the tiniest building blocks of nature, from quarks and leptons to the elusive Higgs boson, while nuclear physics explores the atomic nucleus, the powerful interactions that bind protons and neutrons, and the forces driving nuclear reactions, including fusion and fission. 
  This collection delves into the deep mysteries of matter, covering the essential theories, experiments, and discoveries that have revolutionized our understanding of the subatomic world. From the Standard Model to the behavior of particles in high-energy collisions, and from the structure of the atomic nucleus to the applications of nuclear science in medicine and energy production, these works provide a comprehensive foundation in the physics of the smallest scales. Whether you're fascinated by the origins of the universe, the workings of particle accelerators, or the quest for new physics beyond the Standard Model, this book serves as a gateway to the fundamental principles that govern our reality.

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