¡Acompáñanos a viajar por el mundo de los libros!
Añadir este libro a la estantería
Grey
Escribe un nuevo comentario Default profile 50px
Grey
Suscríbete para leer el libro completo o lee las primeras páginas gratis.
All characters reduced
We Me Them & It - How to write powerfully for business - cover

We Me Them & It - How to write powerfully for business

John Simons

Editorial: LID Publishing

  • 0
  • 0
  • 0

Sinopsis

It’s no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails, this cult business book by the modern-day guru of business writing (now released as a new 21st anniversary edition) shows ways in which we can use words to gain competitive advantage in business life through “tone of voice”. 
 
 John Simmons’ method of writing powerfully for business is based on his “WE, ME, THEM and IT” model, which over the past 25 years has been adopted by tens of thousands of marketers and other professionals around of the world. Simmons argues that effective business writing is about learning to love writing and words, and bringing more of our real selves to working life.
Disponible desde: 27/01/2022.

Otros libros que te pueden interesar

  • Scale Your Income - The 48-Day Income Blueprint to Create Multiple Streams of Revenue as a Writer Coach Teacher or Speaker - cover

    Scale Your Income - The 48-Day...

    Jonathan Milligan

    • 0
    • 0
    • 0
    Activate Multiple Income Streams: The 48-Day Blueprint for Message-Driven Entrepreneurs 
    Are you ready to transform your expertise into a thriving, multi-faceted business? "Scale Your Income" is your comprehensive guide to building diverse revenue streams in just 48 days. 
    In this game-changing book, you'll discover:The Hub and Spoke Blueprint: Learn how to centralize your message and expand your reachProven income streams for writers, coaches, teachers, and speakersThe Messenger Product Map: Your roadmap to creating and selling your knowledgePowerful frameworks for teaching and product creationStrategies for validating your offers before full-scale launches 
    Whether you're looking to:Publish low-content books or create a bestselling seriesLaunch a 4-week bootcamp or build a coaching empireDevelop online courses or establish a membership siteHost virtual workshops or headline speaking events 
    "Scale Your Income" provides actionable steps to make it happen. 
    Highlights include:The art of offer stacking to maximize your earningsA 12-month plan to create 7 income streamsStrategies to potentially earn $150,000 in your next year 
    Don't let your message and skills go untapped. Join the ranks of successful thought leaders and entrepreneurs
    Ver libro
  • Essential John Locke The (Essential Scholars) - cover

    Essential John Locke The...

    Eric Mack

    • 0
    • 0
    • 0
    No single individual is ever the sole founder of any major stance in political philosophy. Nevertheless, if one were forced to name the founder of the classical liberal perspective in political thought which holds as its primary political principle that individual liberty is to be respected and protected one would have to point to the English philosopher John Locke. 
    This short book offers a sympathetic account of the key contentions and arguments that add up to Locke's classical liberal political philosophy. Not every claim Locke makes within political philosophy fits comfortably within the classical liberal paradigm. Nor was every policy stance Locke took consistent with the abstract principles of his political doctrine. Nevertheless, the picture found in this book of Locke as the fountainhead of classical liberal political thinking both captures the essence of Locke as a normative political theorist and reveals a good deal of the character and plausibility of the classical liberal vision.
    Ver libro
  • Flipping Houses - A Step-by-Step Guide to Profitable Property Flipping - cover

    Flipping Houses - A Step-by-Step...

    Martin Drake

    • 0
    • 0
    • 0
    Flipping houses has become a popular venture for both seasoned investors and newcomers seeking to make a mark in the real estate market. The allure of transforming a distressed property into a beautiful home while reaping significant financial rewards is undeniably attractive. However, the journey to successful house flipping is not without its challenges. It requires careful planning, strategic decision-making, and a deep understanding of the real estate landscape. 
    In this book, "Flipping Houses: A Step-by-Step Guide to Profitable Property Flipping," we will explore the essential elements that contribute to a successful house flipping project. Whether you're looking to generate quick profits or build a long-term investment strategy, this comprehensive guide will provide you with the tools and knowledge you need to navigate the complexities of the flipping process. 
    From identifying promising properties and securing financing to managing renovations and marketing your finished product, we will break down each stage of the house flipping journey. You will learn how to assess the potential of a property, understand market trends, and make informed decisions that maximize your investment. We will also cover crucial topics such as budgeting, contractor management, and effective marketing strategies to help you sell your flipped house quickly and profitably. 
    Throughout the chapters, you will find practical tips, real-world examples, and insights from experienced investors who have successfully navigated the flipping landscape. By following the guidance in this book, you will gain the confidence to take calculated risks, avoid common pitfalls, and ultimately thrive in the dynamic world of house flipping.
    Ver libro
  • Hamburg Climate Futures Outlook 2024 - Conditions for Sustainable Climate Change Adaptation - cover

    Hamburg Climate Futures Outlook...

    Anita Engels, Jochem Marotzke,...

    • 0
    • 0
    • 0
    Many countries, communities, and social actors around the world are struggling to cope with the impacts of climate change. Adapting to climate change in a sustainable manner involves a huge collective effort and is barely happening. How can sustainable climate change adaptation become plausible? The Hamburg Climate Futures Outlook 2024 provides a unique systematic and global assessment of the context conditions for sustainable climate change adaptation, evaluating the social dynamics of deep decarbonization and the physical dynamics in regional climate variability and extremes. Through nine case studies across the globe, the assessment provides insights into key barriers and opportunities for sustainable climate change adaptation.
    Ver libro
  • Vectors - Heroes Villains and Heartbreak on the Bridge of the US Navy - cover

    Vectors - Heroes Villains and...

    Thomas B. Modly

    • 0
    • 0
    • 0
    Thomas Modly had an eclectic career in the military, academia, business, and government when he answered the call to service in 2017 and returned to the Navy where his career began. His experience, as chronicled in these pages, tells the story of Secretary Modly’s quest to advance the Department of the Navy’s preparedness for the challenges of this century. As Acting Secretary of the Navy he held fast to the mantra of “acting, not pretending,” and thus advocated aggressively for the Navy and Marine Corps’ future — a future he believed would be defined by uncertainty and unpredictability. Every Friday he wrote a personal message to the entire Department regardless of rank. Those messages were called SECNAV Vectors. Each Vector was intended to clearly communicate his priorities and to establish a rapport with all levels of the organization. The subject of each Vector was inspired by real events that occurred in real time. As these events unfolded , the Secretary’s unyielding emphasis on being prepared for unpredictable events are proven to be prescient as the Navy found itself, unintentionally, in the center of COVID-19 crisis.
    Ver libro
  • The Sociology of Consumption - How Buying and Spending Reflect Social Trends - cover

    The Sociology of Consumption -...

    Fred Grandsen

    • 0
    • 0
    • 0
    Consumption is more than just the act of buying goods and services; it is deeply embedded in social life, shaping identities, relationships, and cultural norms. Every purchase, whether intentional or subconscious, communicates something about an individual’s values, social status, and aspirations. From luxury fashion to everyday grocery choices, consumption reflects broader social trends and plays a crucial role in defining personal and collective identities. 
    One of the key aspects of consumption is its role in self-expression. People often use products to craft and communicate their identities, signaling their tastes, lifestyles, and even political beliefs. Clothing, for example, can represent a person’s social class, cultural background, or profession, while the brands they choose may indicate affiliations with certain social groups. The rise of sustainable fashion, vegan products, and ethical brands demonstrates how consumers align their purchases with their moral values, reinforcing the idea that buying is not just about necessity but about meaning. 
    In addition to personal identity, consumption is tied to social status and economic class. French sociologist Pierre Bourdieu argued that consumption patterns are shaped by “cultural capital,” or the knowledge, tastes, and habits associated with different social classes. Wealthy individuals may engage in conspicuous consumption, a term coined by Thorstein Veblen, where luxury goods serve as symbols of status and exclusivity. However, in modern consumer societies, status can also be displayed through experiences, such as luxury travel or exclusive events, rather than material possessions alone.
    Ver libro