Outros livros que poderiam interessá-lo

• 

  Into the Gray Zone - A...

  Adrian Owen

  • 0
  • 0
  • 0

  In this “riveting read, meshing memoir with scientific explication” (Nature), a world-renowned neuroscientist reveals how he learned to communicate with patients in vegetative or “gray zone” states and, more importantly, he explains what those interactions tell us about the working of our own brains.“Vivid, emotional, and thought-provoking” (Publishers Weekly), Into the Gray Zone takes readers to the edge of a dazzling, humbling frontier in our understanding of the brain: the so-called “gray zone” between full consciousness and brain death. People in this middle place have sustained traumatic brain injuries or are the victims of stroke or degenerative diseases, such as Alzheimer’s and Parkinson’s. Many are oblivious to the outside world, and their doctors believe they are incapable of thought. But a sizeable number—as many as twenty percent—are experiencing something different: intact minds adrift deep within damaged brains and bodies. An expert in the field, Adrian Owen led a team that, in 2006, discovered this lost population and made medical history. Scientists, physicians, and philosophers have only just begun to grapple with the implications. Following Owen’s journey of exciting medical discovery, Intothe Gray Zone asks some tough and terrifying questions, such as: What is life like for these patients? What can their families and friends do to help them? What are the ethical implications for religious organizations, politicians, the Right to Die movement, and even insurers? And perhaps most intriguing of all: in defining what a life worth living is, are we too concerned with the physical and not giving enough emphasis to the power of thought? What, truly, defines a satisfying life? “Strangely uplifting…the testimonies of people who have returned from the gray zone evoke the mysteries of consciousness and identity with tremendous power” (The New Yorker). This book is about the difference between a brain and a mind, a body and a person. Into the Gray Zone is “a fascinating memoir…reads like a thriller” (Mail on Sunday).

  Ver livro

• 

  Social Butterflies - Reclaiming...

  Michael Sanders, Susannah Hume

  • 0
  • 0
  • 0

  Traditionally, social influence has been something to be studied and guarded against, and this has become even more of a concern recently with the acceleration of modern social media. From Russian trolls posting fake news to sophisticated, artificial-intelligence-led campaigns by Cambridge Analytica, it has become clear that the Trump election and the Brexit referendum were both swayed by deliberate campaigns to manipulate our social selves and change the course of history. But what about the flip side of these powers that influence social behavior? Can we use these same effective techniques to make us happier and healthier? 
  Behavioral scientists understand the value of the social world, not just as an object of study, or as the driver for our fears and insecurities. In fact, social influence impacts all of our lives in a variety of positive ways and can be harnessed for even greater good. In this groundbreaking book, the Nudge Unit's Chief Scientist, Michael Sanders, and his deputy Susannah Hume, examine the dark side of social influence, the astonishing reach of social networks, and why we need to reclaim their power to effect positive change in our professional and private lives.

  Ver livro

• 

  Alex & Me - How a Scientist and...

  Irene M. Pepperberg

  • 0
  • 0
  • 0

  New York Times BestsellerThe remarkable true story of an extraordinary relationship between psychologist Irene M. Pepperberg and Alex, an African Grey parrot who proved scientists and accepted wisdom wrong by demonstrating an astonishing ability to communicate and understand complex ideas. "You be good. I love you," were Alex's final words to his owner, research scientist Irene Pepperberg, before his premature death at age thirty-one on September 6, 2007. An African Grey parrot, Alex had a brain the size of a shelled walnut, yet he could add, sound out words, understand concepts like bigger, smaller, more, fewer, and none, and he disproved the widely accepted idea that birds possess no potential for language or anything remotely comparable to human intelligence.Alex & Me is the incredible story of an amazing, irascible parrot and his best friend who stayed together through thick and thin for thirty years—the astonishing, moving, and unforgettable story of a landmark scientific achievement and a beautiful relationship.

  Ver livro

• 

  The One-Straw Revolution - An...

  Masanobu Fukuoka

  • 0
  • 0
  • 0

  Call it "Zen and the Art of Farming" or a "Little Green Book," Masanobu Fukuoka's manifesto about farming, eating, and the limits of human knowledge presents a radical challenge to the global systems we rely on for our food. At the same time, it is a spiritual memoir of a man whose innovative system of cultivating the earth reflects a deep faith in the wholeness and balance of the natural world. As Wendell Berry writes in his preface, the book "is valuable to us because it is at once practical and philosophical. It is an inspiring, necessary book about agriculture because it is not just about agriculture." 
  Trained as a scientist, Fukuoka rejected both modern agribusiness and centuries of agricultural practice, deciding instead that the best forms of cultivation mirror nature's own laws. Over the next three decades he perfected his so-called "do-nothing" technique: commonsense, sustainable practices that all but eliminate the use of pesticides, fertilizer, tillage, and perhaps most significantly, wasteful effort. 
  Whether you're a guerrilla gardener or a kitchen gardener, dedicated to slow food or simply looking to live a healthier life, you will find something here—you may even be moved to start a revolution of your own.

  Ver livro

• 

  The End of the Beginning

  Michael Kinch

  • 0
  • 0
  • 0

  For the first time since a fifth-century Greek physician gave the name “cancer” (karkinos, in Greek) to a deadly disease first described in Egyptian Papyri, the medical world is near a breakthrough that could allow even the most conservative doctors and pragmatic patients to use the other “c word”—cure—in the same sentence as cancer. A remarkable series of events has brought us to this point, thanks in large part to a new ability to more efficiently harness the extraordinary power of the human immune system. The End of the Beginning is a remarkable history of cancer treatment and the evolution of our understanding of its dynamic interplay with the immune system. Through Michael Kinch’s personal experience as a cancer researcher at Washington University and the head of the oncology program at a leading biotechnology company, we witness the incredible accumulation of breakthrough science and its rapid translation into life-saving technologies that have begun to dramatically increase the quality and quantity of life for cancer patients. Expanding upon Kinch’s own remarkable projects to encompass the vaccines being deployed to eliminate cervical cancer and the development of cancer-specific “smart bombs” in the form of monoclonal antibodies, cellular therapies, and checkpoint inhibitors, The End of the Beginning reveals the incredible transformation of cancer treatment happening today.

  Ver livro

• 

  Gua Sha - The Self Treatment...

  Dr. Dale Pheragh

  • 0
  • 0
  • 0

  Gua-sha is a part of traditional Chinese  medication (TCM); it can also be known as "scraping," "spooning," or "coining." Its professionally use as an instrument to scrape people's pores and skin, it is said to have a therapeutic advantage. The procedure of this particular medication has a French name called tribo-effleurage. Gua-sha is an all-natural option therapy that involves scraping your skin layer with a therapeutic massage tool to boost your blood circulation. This ancient Chinese curing technique provides a unique method of better health and also dealing with issues like chronic pain.In gua-sha, a technician scrapes your skin layer with brief or long strokes to stimulate microcirculation of the smooth cells, which increases blood circulation; they make these strokes with a smooth-edged device known as a Gua-therapeutic massage tool, the specialist applies massage essential oil to your skin layer, and then uses the tool to scrape your skin layer in a downward movement frequently. Gua-sha is supposed to handle stagnant energy, called chi; professionals believe that this “chi” is responsible for swellings in any part of the body; swelling is the reason behind several conditions associated with chronic pain. Massaging the skin’s surface is considered to help split up this energy, reduce irritation, and promote recovery.Gua-sha is usually performed on the back, buttocks, neck, hands, and legs; a mild version from it is even applied to the facial skin as a cosmetic technique. Your specialist may apply moderate pressure, and steadily increase strength to regulate how much pressure you are designed for.

  Ver livro