Outros livros que poderiam interessá-lo

• 

  Summary: Building a StoryBrand -...

  Brooks Bryant

  • 0
  • 0
  • 0

  Disclaimer: This is not the official book. This is a summary book & it does not accompany the official. 
  Unravel the power of storytelling in business with our concise and captivating summary of 'Building a StoryBrand' by Donald Miller. Discover how to transform your brand's message into an engaging narrative that captivates customers and accelerates your business growth. 
  In 'Building a StoryBrand', Miller presents his innovative StoryBrand Framework, a seven-part model rooted in the time-tested structure of effective storytelling. He guides businesses through the process of defining their brand's story in a manner that is not only clear and compelling, but also positions their customers as the heroes of the narrative. 
  Our summary distills the essence of Miller's groundbreaking strategy, revealing the secrets of successful brand storytelling. Learn how to clarify your message, create a customer-centric narrative, and craft marketing materials that not only resonate with your audience but also drive them to action.

  Ver livro

• 

  College turns its football field...

  PBS NewsHour

  • 0
  • 0
  • 0

  At Paul Quinn College, where once there was a football field, now there’s an organic farm. It’s not just a symbol of renewal for this once-struggling historically black college in Dallas; it’s where students work to pay tuition. As part of our Rethinking College series, Hari Sreenivasan explores how students learn to understand the expectations of a career while gaining a liberal arts education.

  Ver livro

• 

  On Epidemics - Spiritual...

  Rudolf Steiner

  • 0
  • 0
  • 0

  "If we can bring nothing up out of ourselves except fear of the illnesses which surround us at the seat of an epidemic, and if we go to sleep at night filled with nothing but thoughts of this fear, then we create unconscious replicas, imaginations, which are drenched in fear. And this is an excellent method for nurturing bacteria..." - Rudolf SteinerBased on brief, pithy quotations from Rudolf Steiner's collected works, the "spiritual perspectives" in this volume present core concepts on the subject of epidemics. These brief extracts do not claim to provide exhaustive treatment of the subject, but open up approaches to the complexity of Steiner's extraordinary world of ideas. Some readers will find these fragments sufficient stimulus in themselves, whilst others will use the source references as signposts towards deeper study and understanding.

  Ver livro

• 

  NEGOTIATION: How to Influence...

  Michael Branson

  • 0
  • 0
  • 0

  What are the Stages of Negotiation?  
  • Preparation  
  • Discussion  
  • Clarifying Goals  
  • Negotiate Towards a Win-Win Outcome  
  • Agreement  
  • Implementing a Course of Action  
  The body language speaks louder than any word you can ever say. If you tell people you love them, are angry, or don't care less about them, your body movements show your emotions, moods, and attitudes. The body tells us, both consciously and sub-consciously, what is really going on with you. In a competitive and complex world, communication skills with clarity, trust, and credibility are vital to success. That skill is all too often ignored. If they are not expressed in a way that persuades, motivates, and encourages the listener, sound reasoning, logical conclusions, and innovative solutions are meaningless.  
  In this book you’ll learn:  
  •   How to recognize and identify some specific body-specific gestures.  
  •   About actions and expressions that convey and support both the spoken and non-spoken message.  
  •   How to improve your ability to read body language.  
  •   To understand how your body conveys messages.  
  •   To recognize mood and attitude reflected in your gestures and expression.  
  Why is body language important? Verbal communication makes up only 7 percent of the actual message. In the following order, part of the message is communicated: paraverbal (38 percent) and nonverbal (55 percent). Body language relates to the outward representation of an individual's emotional state. For a person to express his or her real feelings, it is a valuable tool. Only a small part of the way we present ourselves to someone else is expressed through words. Creating a good impression requires you to have your body language known and controlled. 

  Ver livro

• 

  Notes on Nursing

  Florence Nightingale

  • 0
  • 0
  • 0

  Notes on Nursing is a classic by Florence Nightingale (the first modern nurse). Florence Nightingale's methods were revolutionary in her time, and they form the basis for the techniques of patient management that have been taught ever since. Notes on Nursing is a great overview, in her own words, of Florence Nightingale's ideas on care, cleanliness, and the nursing process in general. Her directives are widely applicable today. First published in 1860, Notes on Nursing served as the cornerstone of the curriculum at the Nightingale School and other nursing schools established. It also sold well to the general reading public and is considered a classic introduction to nursing. Florence Nightingale spent much of her life promoting the establishment and development of the nursing profession and organizing it into its modern form. Anyone interested in the healthcare process, nursing, or notable women in history would do well to read Notes on Nursing.

  Ver livro

• 

  A New Leaf - The End of Cannabis...

  Alyson Martin, Nushin Rashidian

  • 0
  • 0
  • 0

  Two award-winning journalists offer a “cogent, well-sourced and ambitious analysis of the slow decline of cannabis prohibition in the United States” (Kirkus Reviews).   In November 2012, voters in Colorado and Washington passed landmark measures to legalize the production and sale of cannabis for social use—a first in the United States and the world. Once vilified as a “gateway drug,” cannabis is now legal for medical use in eighteen states and Washington, DC. Yet the federal government refuses to acknowledge these broader societal shifts. 49.5 percent of all drug-related arrests involve the sale, manufacture, or possession of cannabis.   In the first book to explore the new landscape of cannabis in the United States, investigative journalists Alyson Martin and Nushin Rashidian demonstrate how recent cultural and legal developments tie into cannabis’s complex history and thorny politics. Reporting from nearly every state with a medical cannabis law, Martin and Rashidian interview patients, growers, doctors, entrepreneurs, politicians, activists, and regulators.  A New Leaf moves from the federal cannabis farm at the University of Mississippi to the headquarters of the ACLU to Oregon’s World Famous Cannabis Café. The result is a lucid account of how cannabis legalization is changing the lives of millions of Americans and easing the burden of the “war on drugs” both domestically and internationally.  

  Ver livro