Otros libros que te pueden interesar

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  Communicate in a Crisis by Kate...

  American Classics

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  The book outlines a strategic approach to crisis communication, emphasizing the importance of preparation, managing the message, engaging with stakeholders, and recovery. It begins by urging organizations to define what a crisis means for their brand, setting the stage for effective crisis management planning. Hartley also underscores the necessity of having a solid communication plan, detailing the crafting of clear, empathetic messages, the strategic use of social media, and the critical role of factual communication in building trust​​​​​​. 
  A key highlight is the differentiation between issues and crises, illustrating how a crisis can vary from one organization to another. Hartley brings to light the unique challenges posed by the digital age, such as the spread of misinformation and the rapid escalation of consumer outrage on social media. Through practical examples and expert insights, she guides readers on how to respond swiftly and accurately, ensuring their brand navigates through crises with clarity, empathy, and decisiveness​​​​​​. 
  If you've already read the original book, this summary serves as a perfect refresher to cement the most important lessons. If you haven't, fear not; you'll find all the practical information you need to apply these critical communications strategies in your own context. "Communicate in a Crisis" is an indispensable resource for anyone looking to safeguard their brand's reputation and maintain trust with their audience during challenging times.

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  Head Heart and Hands Listening...

  Kymberly Dakin-Neal

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  This book is an exploration of intentional listening as an essential skill for coaches. It introduces the Head, Heart, and Hands Listening model as a vital tool to amplify effective listening in coaching practice.Accessible and applicable, the book explores the three listening modalities of Head, Heart, and Hands as active, though largely unconscious, lenses that inform the potency of our listening. Dakin-Neal argues that once coaches identify "how" they listen, they can assist their clients in more targeted ways to positively impact their personal and professional lives. Chapters are divided into the three listening modalities, Head, Heart, and Hands, and are filled with case studies, stories, reflective questions, and exercises from the author's experience to help coaches strengthen their listening skills. The book also includes a comprehensive listening assessment for coaches to use in practice.This book is essential for coaches in practice and in training as well as organizational psychologists, HR professionals, and those working within corporations.

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  RoAne's Rules - How to Make the...

  Susan RoAne

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  Some Things Are Just Better Heard Than Read.That's why Susan Roane is one of the superstars of the audio industry, and why more than 50,000 people chose to buy the audiobook of her bestseller, How to Work a Room. Knowing what to say is important. Hearing how to say it can make all the difference.With Roane's Rules Susan has taken it to the next level and created an original audiobook that explains how to handle yourself in those sticky situations that we all know too well: • You're making introductions and forget the names• Your boss invites you to dinner or comes to your house• You want to join a conversation but don't know anyone• You receive an unwanted compliment or a surprise gift• There's an awkward pause in the conversation • Someone jokes about you or puts you on the spot • You have to give a speech or make a toastWhether it's at the office, on a date, in an interview, or any other social or business situation, Roane's Rules will provide everything you need to come up with the right thing to say, and the way to say it with style.

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  The Profit Process - Building a...

  Brent Trenholm

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  In his book The Profit Process: Building a Successful Business without Profit Leaks, author and consultant Brent Trenholm guides his readers to examine their leadership style and to be open to take corrective action to plug the profit leaks in their businesses. Through research, experience, and case studies, Trenholm offers practical suggestions to reduce operating costs by streamlining management, communication, sales, accounting, and operations, and to deliver what is promised to the customer. Trenholm invites you to assess what is not working in your business and to take proactive steps to keep your business on an upward trajectory of success.

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  Big Data Analytics - Turning Big...

  Frank J. Ohlhorst

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  Unique insights to implement big data analytics and reap big returns to your bottom lineFocusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values, and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits, and identify new business opportunities.● Reveals big data analytics as the next wave for businesses looking for competitive advantage● Takes an in-depth look at the financial value of big data analytics● Offers tools and best practices for working with big dataOnce the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

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  How to Be Exceptional - Drive...

  John H. Zenger, Joseph Folkman,...

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  One of The Globe & Mail's Top 10 Business books of the Year!
  
  Rethink Everything You Know About Leadership Strengths
  
   
  "A must-read for anyone wanting to positively stand out in an organization or for leaders wanting to raise the overall performance of the organization." -- Cindy Brinkley, Vice President, Global Human Resources, General Motors
  
   
  "Zenger Folkman's findings related to companion behaviors is exciting. It enhances what's been presented in prior books and makes extraordinary leadership seem like an achievable goal. I would recommend this book to anyone committed to the journey." -- Pam Mabry, Director, Human Resources, The Boeing Company
  
   
  "The authors take the groundbreaking concept of driving leadership effectiveness by building our strengths to a whole new level of practical implementation, providing us with a brilliantly clear road map. I have found this body of work to be absolutely invaluable . . . I cannot imagine a person in a leadership role today who would not find value from reading this book cover to cover." -- Loren M. Starr, Senior Managing Director and Chief Financial Officer, Invesco Ltd.
  
   
  How to Be Exceptional is a milestone in the emerging business case for evidence-based management. Building on two decades of earlier research, the authors brilliantly lay out a simple, concrete, scientifically validated model for achieving consistently superior business results through leadership. . . . Its magic is its simplicity, pragmatism, and focus." -- Eric Severson, Senior Vice President, Talent, Gap Inc.
  
   
  "How to Be Exceptional is the best book on professional development I have read in decades. It reinforces the emerging wisdom that the path to greatness is really about building profound strengths, rather than through relentlessly focusing on one’s weaknesses. This is a great road map for any leader seeking to optimize their growth and impact." -- Michael A. Peel, Yale University, Vice President, Human Resources and Administration

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