Outros livros que poderiam interessá-lo

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  Capital Gaines - Smart Things...

  Chip Gaines

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  Narrated by Chip! 
  The most important step is the first one. Dive into Chip Gaines’ personal playbook and start learning how to succeed in business—and in life. A New York Times, USA Today, Wall Street Journal, and Publisher’s Weekly bestseller! 
  The funny and talented Chip Gaines is well known as the star of HGTV’s Fixer Upper, as well as a renovation expert, bestselling author, husband to Joanna, and father of five in Waco, Texas. But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge, even if it didn’t quite work out as planned. 
  Capital Gaines offers you a ringside seat as Chip relives some of his craziest antics and the lessons learned along the way, written with Chip’s trademark humor. 
  In addition to personal stories from Chip’s journey, you'll discover:How to work toward success—and how to determine what that looks likeThe power of living in a way that rejects fearHow to embrace small acts of courage and be bold to go all inWhat it takes to truly balance your family and career 
  Capital Gaines is the playbook you need to start redefining success and going after it, no matter what that means to you.

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  But Are You Making Any Money? -...

  Marley Majcher

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  Entrepreneurs—learn how to double your income (and work less) with this proven, specialized method of job costing that’s simple, fast, and effective. 
   
  Well-known celebrity party planner, Marley Majcher, in her signature witty, no-nonsense style shows you how to make a real profit without spinning your wheels. But Are You Making Any Money? answers the questions that you’re afraid to ask in a straightforward, easy to understand way. In But Are You Making Any Money? you will learn how to fatten up your bottom line in a unique, super simple, step-by-step process that shows you where all your money is really going. By learning from the trials and tribulations of Majcher’s own entrepreneurial journey, you will magically see yourself in her examples yet learn the skills necessary to turn a real profit, all while laughing out loud. Who knew business could be so much fun? 
   
  Praise for But Are You Making Any Money? 
   
  “For entrepreneurs of all stripes and sizes, getting to profitability is the key to sustaining your business. This book will take you through the steps you need to evaluate the hurdles you face and get your business earning money for you—and it’s told in a witty, conversational style that makes you want to keep reading more. A great how-to book for any entrepreneur.” —Kerry A. Dolan, senior editor, Forbes magazine 
   
  “Here’s a sparkling yet profound journey to the heart of enterprise—how an entrepreneur makes money, keeps it, and then applies it to the next step forward. It’s a unique story of business and of life. Read it.” —Derek Leebaert, PhD, partner, MAP AG; co-author, The Future of the Electronic Marketplace; professor, Georgetown University 
   
  “As a fellow entrepreneur I found Marley’s observations on running your own startup funny, insightful and uncannily accurate. Shave a couple of years off your path to success by applying a few of Marley’s simple, well thought out techniques.” —Chris Maloney, CEO, TriTech Software Systems 
   
  “A lot of people will tell you their very polished and politically correct version of how to run a business. If you’d rather hear the truth, however, just ask Marley. She not only thinks outside the box, I’m not sure she even knows what a box is. Prepare to laugh and learn . . . and possibly get hand cramps while scribbling notes to yourself.” —Amy Swift Crosby, founder, SMARTY

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  Buyer Beware - Secrets of...

  Mark William

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  Unveil the covert world of psychological manipulation behind every purchase in "Buyer Beware: Secrets of Subconscious Sales Strategies." Explore the hidden forces driving your spending habits in this eye-opening journey. The introduction delves into the subconscious triggers affecting your decisions. Understand the psychology of persuasion, unraveling cognitive biases, and emotional appeals that marketers exploit. 
   
  Navigate through the language of influence, decoding verbal subtleties designed to sway you. Expose the illusions of scarcity and social proof, understanding the tricks creating urgency and a sense of belonging. The chapter on storytelling reveals how marketing transforms products into needs through narratives. 
   
  Delve into price anchoring and perceived value, decoding the pull of bargains and recognizing true savings. Explore the sensory influences and subliminal messages in seductive visuals and sensory marketing shaping your purchasing choices. 
   
  Empower yourself with strategies in the conclusion and appendices, arming against ubiquitous sales tactics. "Buyer Beware" goes beyond reading—it offers an awakening. Equip yourself with knowledge to resist covert selling tactics and reclaim autonomy over your wallet. Never fall prey to subconscious sales strategies again.

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  Alternatives to Economic...

  John Cavanagh, Jerry Mander

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  Written by a premier group of 21 thinkers from around the world, the second edition of Alternatives to Economic Globalization lays out democratic, ecologically sound, socially just alternatives to corporate globalization more fully, specifically, and thoughtfully than has ever been done before. Focusing on constructive, achievable goals, the authors present ten governing principles for establishing truly sustainable societies and describe alternatives to the World Bank, the IMF, and the WTO that would better serve the needs of the planet. They offer detailed proposals for protecting vital goods and services from corporate exploitation, limiting corporate privileges and power, rebuilding economies to make them more responsive to human needs, and more.  This revised and expanded edition features a new opening chapter on the global balance of power, a new section on the media and globalization, and a new final chapter on what ordinary citizens can do to fight the injustices of globalization. It also includes many new charts, sidebars, and other updated information.

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  Compassionate Careers - Making a...

  Jeffrey W. Pryor, Alexandra...

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  Many young people today are seeking something more—purpose, meaning, a cause.Compassionate Careers is filled with examples of people who have meaningful jobs in cause-focused organizations. These stories capture their spirit, intelligence, imagination, and heart. The book is an inspirational guide to finding purpose-driven work and offers advice to anyone who feels that sitting on the sidelines is just not enough. It includes:Stories from people of all walks of life who have jobs that make a difference, including Bill Clinton, Jane Goodall, and Dave Matthews.Information on how to get started in a cause-focused career.An online assessment that identifies the type of organizational culture for which you are best suited.Exercises and resources for hands-on exploration of compassionate career opportunities.An old Yaqui Indian proverb reads, “If you have a choice of paths to take in life, take the path with a heart." Compassionate Careers will show you how.

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  Ludwig Von Mises's "The Theory...

  Macat, Ludwig von Mises

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  Ludwig Von Mises’s 1912 contribution to the theory of monetary policy and the current prevailing consensus in modern economic liberalism, The Theory of Money and Credit, was a milestone achievement. The author’s familiarity with the historical literature on banking and credit allows him to present a coherent theoretical structure that links private exchange between individuals, business and banks to condition the markets affecting money and credit.Through its wider influence on liberal thinkers and politicians, The Theory of Money and Credit has become a classic reference for those seeking to understand the advance of economic liberalism since the 20th century.

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