Outros livros que poderiam interessá-lo

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  Summary: Building a StoryBrand -...

  Brooks Bryant

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  Disclaimer: This is not the official book. This is a summary book & it does not accompany the official. 
  Unravel the power of storytelling in business with our concise and captivating summary of 'Building a StoryBrand' by Donald Miller. Discover how to transform your brand's message into an engaging narrative that captivates customers and accelerates your business growth. 
  In 'Building a StoryBrand', Miller presents his innovative StoryBrand Framework, a seven-part model rooted in the time-tested structure of effective storytelling. He guides businesses through the process of defining their brand's story in a manner that is not only clear and compelling, but also positions their customers as the heroes of the narrative. 
  Our summary distills the essence of Miller's groundbreaking strategy, revealing the secrets of successful brand storytelling. Learn how to clarify your message, create a customer-centric narrative, and craft marketing materials that not only resonate with your audience but also drive them to action.

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  Meltdown - Greed Scandal and the...

  Duncan Mavin

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  The incredible story of a once-venerable Swiss bank that produced a litany of financial scandals and whose collapse reveals the amorality at the heart of the global banking system. 
   
   
   
  Credit Suisse was a 166-year-old bastion of global banking. But a veneer of high-class service disguised a darker, much dirtier reality. From its sterile Zurich headquarters, Credit Suisse banked dictators and drug dealers, hid stolen Nazi gold, and helped corrupt bankers fleece the firm's own clients of billions of dollars. Its top executives oversaw a global operation that laundered money for autocrats; they hired spies to track one another through the cobbled streets of the Swiss financial capital; and they helped clients hide their money from the world's tax authorities. This is the story of a tawdry total meltdown of one of the biggest, most influential, and most scandal-ridden banks on the planet. 
   
   
   
  Duncan Mavin is uniquely sourced to tell the story of Credit Suisse's scandal-ridden demise, with dozens of inside-the-room contacts. The bank's collapse was the biggest shock to the financial system since the Financial Crisis of 2008, and sparked a media frenzy. But only Duncan has had access to key sources within the bank's executive suite—including former CEOs—and the inner circle that brings this critical, rollicking story to life.

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  Insulin - A Hundred-Year History

  Stuart Bradwel

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  In 1922, researchers made one of the most important medical breakthroughs of the century: insulin. Their discovery seemed miraculous. When it was given to diabetic patients on the brink of death, their condition rapidly improved. 
   
   
   
  However, this was no simple cure. Injections must be taken for life. Without them, symptoms quickly return, often with fatal results. But while a lifetime on insulin poses great challenges, it also offers opportunities. In this revelatory history, Stuart Bradwel looks back on one of medicine's most celebrated innovations. Setting professional narrative against subjective patient experience, he tells the story of a drug that has challenged many of the basic assumptions upon which medical practice is built, both inside and outside the clinic. 
   
   
   
  Nevertheless, Bradwel reminds us that the centenary of this apparent "wonder drug" should be no cause for celebration. Insulin often remains inaccessible to those who need it most: elusive prescriptions, uneven availability and sky-high prices result in rationing and desperate do-it-yourself research and development. In the face of bootstraps rhetoric and "Pharma Bro" capitalists, patients across the world are left to fend for themselves. There is a long way to go in the twenty-first century until insulin truly fulfills the extraordinary promises made by its discovery.

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  DEMAND TRANSPARENCY - Stop Wall...

  Jason G Mandel

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  Jason Mandel sheds light on how the big Wall Street firms manipulate circumstances to benefit themselves first, and their clients second. Mandel argues that investors must demand transparency and seek guarantees from their financial advisers. 
  Clarity is needed to navigate a future economy filled with great volatility and uncertainty. Diversification away from long-only stock and bond allocations is critical to protecting your wealth and outpacing inflation. History can teach us that market timing is impossible and that Wall Street (and the government leaders they manipulate) cannot be trusted. Mandel outlines a transparent new paradigm for investors to demand right now.

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  The Summit Mindset

  Scott Miller

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  Find Your North Star
  What stops us from succeeding? Do we not believe in ourselves? The most critical part of achievement might be perspective. Creating self-confidence takes focus and determination. But accomplishing great ambitions is possible. We can become the people we want to be and have our dream careers. The first step is to embrace change. Next, is to examine our lives. What do we truly want? When you have answered this question, you have found your North Star. Follow it and you will evolve—personally and professionally—while you climb to the Summit. 
  The Summit Mindset is based on insights the authors have acquired through experience and study. They developed a methodology to guide careers, grow revenues, exercise positive influence, and deliver happiness. In business, this increases productivity by improving the lives of employees, who become a part of something greater than themselves. The authors share stories of their experiences while providing examples and understanding of what made companies and individuals excel when others faltered.  
  No matter who you are or what you do, you can increase performance by using the processes and perspective outlined in these pages.

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  Define Measure Create Inspiring...

  Jr. Keith Reester

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  It is a fact great leadership is hard. 
  Every manager today is pinched for time, has more inputs than ever before, and struggles to drive to success. You owe it to your team to be a great leader. 
  Energized, motivated, inspired. Are these words that define your leadership style? Every modern leader struggles with rousing their team and staying driven to success. Define. Measure. Create - Inspiring a Leadership Journey stirs the contemporary leader to make the change today that creates success.Define expectations.Measure performance.Create a great place to work. 
  Master these three keys, and success will spark from an ember into a raging flame. 
  This book provides hands-on guidance for the time-crunched leader to energize, create, and inspire any team. Raise your hand if you have enough time! Each short chapter offers a tantalizing approach, insights into great leadership, and essential keys to moving forward from where your business stands today. 
  Stories are the core of Define. Measure. Create. A young boy scalping tickets at a ball game and learning performance management lessons. A young manager who shakes hands with business icons and feels the value of trust. Experiencing the painful realities of traveling this world with other humans around us and finding success as we all merge in life. Approachable anecdotes intent on helping leaders get in, get out, and get on with it. 
  Battle-hardened managers and newly minted supervisors will find ideas that ignite their business imagination. Can't find time to digest long leadership texts? The inspiring leadership journey is for leaders wanting clear, actionable, and brief insights into business today. 
  You owe it to yourself, your team, and your family to be a great leader. Take the challenge of creating a great place to work, defining strategy, and measuring success.

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