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Sinopsis

Engaging and informative, the book tells the story of a newly  hired chief of sales officer as she seeks under intense pressure to  turn the sales function around and how they use data and analytics  to drive this turnaround. The second half of each of these chapters  will offer insightful commentary and practical teaching from the  author on the points raised in the story. Chapter nine lays out the  Predictive Action Model step-by-step in a how-to manner and wraps  up the story. By the time they have finished the book, readers will  have a practical understanding about how to utilize big data and  predictive analytics to transform their own corporate sales  function.

Fecha de publicación: 08/09/2022; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Empresa y economía