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Summary

Ninety  percent of dissatisfied clients will take their business elsewhere  and never tell you why.  However, ninety-FIVE  percent will become loyal customers again if their needs and  problems are addressed and remedied.  Speaker and  salesperson Michael Aun shares these secrets and many more in  It's the Customer, Stupid!, a guide to growing any business  by gaining new customers, and - more importantly - keeping happy  the ones you have.   The book explains the common myths about sales and customer  satisfaction, starting with the fact that most businesses think  they're customer-centric, but they just aren't. The book explains  how to do things that may be inconvenient for you, but your  customers will love. And you'll love the effect on sales!   Hard-hitting principles include:      In  many service industries, the quality of service is one of the few  variables that can distinguish a business from its  competition.      A  good sale is GOOD SERVICE. Part of every sale should be an  extensive overview of the service you intend to render as part of  the sale.      Ninety  six percent of dissatisfied member clients do not complain of poor  service. They figure, "What's the use? Nobody's listening!" Treat  the people who do complain like gold, because they speak for all  your dissatisfied customers. Return calls the same day in which a  complaint comes

Duration: about 6 hours (05:51:35)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics