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Summary

Marketing today is driven by the customer. The old mindset was  one of finding customers for your products and services.  The  new one is to find products and services for the customers whose  trust you have earned. Businesses that are succeeding today have  acknowledged that as a result of new media they are in shared  relationships with customers, employees, and other influencers in  the community - even competitors.  Social Centric Business is for the silent (and  massive) majority whose collective destiny depends on building a  business channel that aligns their business with its ideal  customers, so that they can serve them well and ensure their  continued relevance and success. Intended for mainstream businesses  that want to get results from social media networking and marketing  but have been frustrated by the obstacles, namely, the lack of a  basic method or structure (and a practical step-by-step approach)  for converting relevant social qualities--visibility, authenticity,  accessibility, community, and relevance--into profitable  outcomes.

Duration: about 5 hours (05:25:33)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics