Guerrilla Marketing - Advertising and Marketing Definitions Ideas Tactics Examples and Campaigns to Inspire Your Business Success
Jay Conrad Levinson, Jason Myers, Merrilee Kimble
Publisher: Morgan James Publishing
Summary
Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.