Other books that might interest you

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  Walk Yourself Wealthy - The...

  Dominic Hodgson

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  Has your dog walking dream become a depressing reality?  
  Are you working too many hours for too little pay?  
  Do you struggle to attract the type of high-quality clients (and earn the kind of money) you know your dog walking service deserves? 
  Then you need this audiobook. 
  The pet service sector is booming but the market is becoming saturated.  
  Competition is everywhere and increases every month. 
  The harsh truth is if you want to make serious cash from your dog walking business then you need more than just some poo bags, a Facebook page and a van. 
  'Walk Yourself Wealthy' will teach you the five marketing secrets you must master if you want to charge outrageous prices for your amazing service and still have clients queuing at your door. 
  You will discover:How to charge premium prices without losing clients and have dog owners beating down your door to use your services.How to legitimately market yourself as the celebrity dog walking expert in your town. No more wasting hours each day messing around on Facebook. That isn't marketing.How to use your personality in your marketing to push away tyre-kicking price buyers and attract only the best clients, who are a perfect fit for you and your business.How to easily stand out from the competition by having a signature service that is unique to you. No one else in your town will have the balls (or the ladyballs) to do this.How to wrap a velvet rope of exclusivity around your business and irresistibly pull affluent clients towards you like a magnet (so you can make more money working fewer hours). 
  These marketing secrets turned my little dog walking business in Sunderland into the UK's number-one dog adventure company.  
  Now you can do the same.

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  Go Mobile - Location-Based...

  Jeanne Hopkins, Jamie Turner

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  Go Mobile is packed with tools, tips and techniques  that will help readers to set-up, launch, and run a mobile media  campaign. The book provides in-depth information about mobile media  business models, platforms, solutions, and case studies, combined  with actionable information that they can put to use immediately.                  The book explains how to:    Understand the different mobile media platforms (Android,  BlackBerry, iPhone, Palm, Windows)  Use SMS for your business and develop your mobile  website  Advance your mobile advertising and search  campaigns  Use location-based marketing to get new customers  Integrate social media with your company's mobile media  campaign  Use mobile E-commerce to improve brand loyalty  Measure the ROI of a mobile media campaign  Develop mobile media business models you can use to grow  revenues

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  Musician's Map - The Complete...

  Kane Power

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  The Musician's Map is a complete guide to building success in music. Whether you're just thinking about learning music, or you're already in the process of building a career; this book will help you. Musician's Map provides practical advice for musicians just starting out and musicians looking to get ahead and further their career.
  
  This book is a step-by-step guide that will save you years of time, thousands of dollars, and will make you a better musician.
  
  The Musician's Map includes 36 chapters and more than 40,000 words of advice, information, and tools to help you build success in music. Topics include:
  
  The value of listening and expanding your musical world-view
  Instruments, practice, and improving
  Bands, rehearsals and auditions
  Recording, demos, and promotion
  Getting, advertising, preparing for, and playing gigs
  Performing and getting paid to play
  Professional recording, studios, mixing, and mastering
  Music videos and self-releasing music
  Booking and going on tour
  Getting label interest and making money as a musician
  
  This is an invaluable resource that you will refer to over and over again for years.
  
  Stop with trial and error, wasting money and energy, the uncertainty, the unknown.
  
  Start growing, improving, seeing progress, and realizing your ambition.
  An Author's Republic audio production.

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  It Starts With Passion - Do What...

  Keith Abraham

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  How to ignite your passion, live with purpose, and succeed in life and businessNo matter what you want to achieve in life, the secret to doing it is passion. For people to be happy, they need to find meaning in what they do and in the roles they play in their lives, careers, and communities. When we identify the personal passions that drive us, the by-product is focus, satisfaction, and achievement. But it's not always easy to find our passions.In this book, Keith Abraham shows you how to ignite the passion in your life, as well as in the lives of your colleagues, employees, and associates. He includes in-depth research, easy-to-understand concepts, and inspirational stories to show you how to find out what's meaningful to you and pursue it with passion and energy. In the process, Abraham shows you what you can achieve when you align your purpose, passion, and personal goals.Offers effective advice on how to inspire passion and purpose in yourself, your colleagues, and your employeesWritten by a Certified Speaking Professional and bestselling author of self-help titlesIdeal for business owners and managers who want to inspire better performance in their teamsWhen you understand the "why" of what you're doing, the "how" becomes the easy part. This handy, enlightening guide shows you how to find your "why" so you can make your "how" happen.

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  Answering the Ultimate Question...

  Laura L. Brooks, Richard Owen

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  "Would you recommend this company to your friends and colleagues?"  That's the ultimate question. Fred Reichheld's book of the  same name created quite a stir in 2006. Reichheld is co-founder  along with Owen and Brooks of the methodology behind answering the  question. The original book challenged the conventional wisdom of  customer satisfaction surveys and coined the terms "bad profits"  and "good profits." It pointed to a faster, much more accurate way  of gauging customers real feelings about a company, and a  quantitative measure (Net Promoter Score) for establishing a  baseline and effectively tracking changes going forward.   This book tells how  based on a multitude of real cases   to actually install and embed Net Promoter discipline in  organizations of all stripes. As such, it is a natural follow-on to  The Ultimate Question, and will appeal to those with  strategic and tactical business responsibilities. Brooks has a  treasure trove of examples and case-study findings from the more  than 80 companies she has helped put CEM and Net Promoter  disciplines in place. Several of these will be explored in the  book, and the book's proscriptions are all informed by results  extracted from those cases.

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  How to Create a Successful...

  Dr. Jim Anderson

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  The success of a product manager is judged by the success of their product. This of course leads to the question, what does it take to have a successful product? One of the most important things is how a product manager chooses to look at their market: do they take the short term view or the long term view?
  
  What’s Inside:
  PRODUCT MANAGERS KNOW THAT EVERYBODY MUST BE GREEN
  WHAT A PASTRY STORE CAN TEACH PRODUCT MANAGERS
  PERFORMANCE BASED PRICING – IS IT RIGHT FOR PRODUCT MANAGERS IN TOUGH TIMES?
  NEW COKE: A PRODUCT MANAGER CAMPFIRE STORY
  
  One of the biggest decisions that modern product managers have to make these days is if they want their product to “go green”. Becoming environmentally aware and perhaps modifying how your product is made or sold can be an expensive undertaking. However, if your customers are the type that are looking for products that won’t harm the environment, then perhaps this is a step that you are going to have to investigate taking.
  
  No product manager has all of the answers. What this means for us is that we need to keep our eyes open and go looking for success stories that we can find. These successful products have a lesson to teach us if only we’d be willing to listen to them. No matter if we’re looking at successful pastry shop or an online company in China, there are lessons for all of us here. 
  
  One of the most difficult tasks associated with being a product manager is coming up with the right price for your product. There are a number of different ways to go about doing this and performance-based pricing is one of them. However, you’re going to have to ask yourself if this is the right thing to do in tough times. 
  
  Another approach to solving the pricing puzzle that some product managers take is to go cheap. This can have an impact on your product and how your customers view both your product and your company. If you choose to take this route, you’ll need to move carefully.
  
  In the world of product mangers there are many stories that we tell amongst ourselves whenever product managers get together. One of the most famous of these stories is the tale of “New Coke”. What should have been a big success turned into a massive failure and why this happened is important to all of us.
  
  For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:
  
  www.TheAccidentalPM.com

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